Suggestions:
1) There's too much to read here....giving so much info on home page only confuses the user and causes user to leave the site.
2) You need to ensure that in less than 20 seconds, users know what exactly this site is all about and how they can benefit from it.
3) "TSM Associates is" should be "TSM Associates are"
4) "OK. Your site interests me. What do I do? Sign up? Request more Info?..Place this button on the upper right portion below the menu so that its easy for users to find it.
5) Your "Request a Fast Quote" is of same color as the other two buttons. Ideally your call for action button should be of different color and should be visible to user within 5 seconds when the home page loads.
6) You can place your fax number at the bottom of the page and it won't be frequently used by the users.
7) Put an image of happy marketing execs (as they are your target market) below the menu. Users need to see that this site is for them. This image will be useful in connecting users with the site.
8) Its difficult to read menu text. Either change menu color or text color.
9) Remove the three small header images as they are not useful at all.
10) "Give us your feedback" button is not blending well with site. Change button color and align it properly with the lower section.
11) Increase font size of "Home | About Us|.." links. They are too small to read.
12) "Contact Us" is used twice on the same page...one as a button and other as a link on the menu. Remove one of these.
13) There are just too many news items. Reduce it to just 3 to 5 max.
14) Your company logo style is just too old. Try revamping the look for a new look.
15) Instead of "Biopharmaceutical Marketing Consultants" just mention what you do in 3 to 4 words. That way it looks more interesting.
Hope this helps.
Thanks John. If you found suggestions helpful, don't forget to award a credit and vote for it :)
All the pictures are too cliche - seen to many times before. The logo seems like something thats 20 years old.
Hi,
Colors are boring. Font choice is poor. Pictures are uninteresting.
Layout is poor overall.
As a suggestion, I think you can still keep the palette (if necessary) but think on a layout more based on these examples: - http://www.capgemini.com/ - http://www.sophos.com/ - http://www.integratedwealthcounselors.com/ - http://www.monkdevelopment.com/
Definitely, really definitely give up the idea of having that bevel effect on the logo and the feather gradient on that hand-shacking picture!
:)
This needs a lot of help. I will try to be helpful.
Purpose: The goal of this entire website is for people to click that little underlined link "click here" under Request a fastQuote. First of all "click here" is very 1996! Don't do it! INSTEAD: a nice big button. If you can't make one, buy it from a stock photo site. Put the text and image at the top under the header.
Originality: it looks dated. Check out other sites in the same business and look for design conventions.
Engagement: The world background distracts from the text. The body font is not readable (times new roman?). Sans-serif such as Arial is much more readable. Bold titles not body copy.
Design: Ouch. There is too much to say here and I think said enough.
PS don't forget to give me credit!
Yeah, really. Look at the first and then look at yours. A little redundant with no effort to understand my business, huh? Like I need somebody to pick a font and button size. Don't worry - You got your point.
Typically reviews after the first are always redudant.
I really think you need to look at purpose first and then start your design from scratch. Sorry if that upsets you. No need to be a rude..
i didn't realise people still designed websites like this. Excuse the bluntness but this needs an overhaul.
A couple of examples from a quick marketing consultants search on google.
http://www.lipmanhearne.com/home.aspx?gclid=CLebu6CwnaQCFan-2AodZipsDg
http://www.marketingzone.co.uk/
Thanks. I looked at the two sites referenced and although this will likely come as a surprise to many, in some industries, significant content is relevant while colors, fonts and agency-like self-serving drivel is insignificant.
Apparently, that was a very quick look. Got a 'point', for what very little it is worth.
Thanks. I've already initiated changes based on some of your comments.
John Waddell