This definately needs some work.
I can see where you are headed, but it just didnt work out.
here is what you should do..
I've attached an image
While I agree with the feedback everyone has given, I would say, the name of your company has a great opportunity to create a memorable Logo.
I would say make the Os more pronounced and the smaller or maybe even a slightly different color or level of boldness.
See attached. Just an attempt at what I am trying to explain.
OtirO has a nice ring to it.
I'd say that the originalk logo was way better: I can see it stamped in steel on a piece of equipment and it doesn't look like the front part of a motor vehicle with radiator grill and two headlights - unless that's the sort of association they want.
It's gonna be the font face, and the placement of the small chart icon. They don't look well together.
I find the OIO and TR separate when looking at the logo. I'd try using the graph in the last O.
The OIO and TR separate when I look at this. Maybe try to merge the graph with the last O.
1) I agree the letter seem to "split" when reading 2) The bars should become somehow part of the text 3) The bars are too "boxy" compared to the font 4) Like already said by others, it looks like its for a tacky music store. 5) I understand how hard it can be to get a nice good looking logo that is for yourself so keep going
This is the exact interpretation, I was going for but Luke beat me to it, including the design...