Kim Phillips

Website design for marketing consultant

By Kim Phillips

   on Aug 20, 2010
7 Reviews0 Votes0 Favorites293 Views

Concept Reviews

  • Steve Osborne

    Steve Osborne

    Rank: 2 Titan

    4598

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 4
    2 Votes
    Heading typography

    Posted on Aug 20, 2010 at 8:53 AM

    Hi Kim

    Well done, I think you've succeeded in conveying your message to your audience. It's abundantly clear (lucid, oh no!) where you're positioned and what your value proposition is. My only worry on that score is that it's not very original. If you encounter competition within your market, you might find it hard to adequately differentiate.

    My major issue is with your headline font. I find it totally inappropriate for the level of client you're trying to attract. The hand lettering is not well formed and gives an impression of child-like scrawl (not in a good way).

    The pictures (drop waves, spectacles) are superfluous. You don't need them, particularly as the point of the exercise is to be clear in meaning. I have no idea what the picture under the logo is. A keyboard?

    Logotype is mismatched with droplet shape. It needs to conform more to the shape. The L is almost illegible.

    Alignment issues throughout. Nothing lines up between the two columns.

    While the blue is attractive in the logo and the pull-outs at left, having the whole site in blue is too much and too heavy.

    The portfolio section could do with more thought. My suggestion would be smaller thumbnails in the left column opening up in a window in the main column. And I think the headline should be: Your style is our style.

    Overall, it's a good start. Simple, effective and easy to read. Good luck with the next stage.

    Hope this helps.

    • Kim Phillips
      Kim Phillips commented:
      Posted: on Aug 20, 2010 at 2:55 PM

      It does. Thank you for your thoughtful and considerate feedback. I will be addressing most of these items. On the fence about the headline type... but am encouraged that you can tell from the content that I'm trying to attract (and usually do) a high level of client. Will repost the result. Thank you...

  • Syneace Beard

    Syneace Beard

    Rank: 4 Master

    589

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    Clarity

    Posted on Aug 20, 2010 at 10:12 AM

    • The puddle on the home page doesn't fit the style of your logo. Lose the puddle.
      • The following text/font - "how clear is your marketing", "Make a Splash" and other various places you have this. You are trying to convey clear marketing. The font used does not relay that. It's more of a drawn font. You need a font that is crisp, clean and professional.
      • About Page - the colored background on the photo is cheesy. Lose it. You do not need it.
      • The following slogans - "Whatever it takes" and "Our Style is Your Style" - they both sound desperate. It's saying that you would do anything, and I do mean anything to get there business.
      • Contact, Resources, Portfolio pages - there is a lot of space between the logo and the footer of the page that could have additional information, i.e. client testimonies.
      • The "L" in the logo is really not very noticable. Either shrink your logo text so that it is clearing within the bounds of the drop, or widen the drop.
      • Not necessary to have the keyboard image on the home page.
      • Navigation - your home page link is in an odd place. Most people are going to look for the home link at the beginning.
      • Service Page - the list of items you do is too much. Narrow your services down to just a few with sub-catergories. Lose the colored background. Maybe put the items in a nice box, with bullets. LEFT align, not centered. All the questions in your content. People are looking for answers, not questions. Need to limit the questions and answer how the business can fulfill those.
  • Zain Alam

    Zain Alam

    Rank: 4 Master

    66

    • Design: 2
    • Purpose: 1
    • Originality: 3
    • Engagement: 1
    1 Vote
    Draft

    Posted on Aug 20, 2010 at 11:35 PM

    hmmm looks like a water purification company :p font size is really smalll, you should increase it and show some marketing images to make it more catchy. :)

  • Ashok Suthar

    Ashok Suthar

    Rank: 3 Superior

    90

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    1 Vote
    Nice use of white space.

    Posted on Aug 27, 2010 at 6:59 AM

    Nice use of white space.

    • Kim Phillips
      Kim Phillips commented:
      Posted: on Aug 27, 2010 at 7:14 AM

      Thanks, Ashok. The white space was intentional, though I realize that, at some screen resolutions, it gets to be a lot. Lessons learned. :-)

  • Otavio Pereira

    Otavio Pereira

    Rank: 6 Apprentice

    117

    • Design: 1
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Draft

    Posted on Aug 20, 2010 at 8:26 AM

    Dont like the logo, better using more clean or light color scheme.

    • Kim Phillips
      Kim Phillips commented:
      Posted: on Aug 20, 2010 at 8:46 AM

      Can you explain a little more about why logo doesn't work, and how it could be cleaner or a lighter color scheme?

    • Otavio Pereira
      Otavio Pereira commented:
      Posted: on Aug 20, 2010 at 8:49 AM

      Sure, the reability on the logo's text aren't good ( my opinion ) about the color scheme, they are much contrastant its white to blue, litle screaming in my vision point. You can make it more smooth, try to find some intermediarie colors to put on midle :D

  • Marco Demaio

    Marco Demaio

    Rank: 10 Newbie

    48

    • Design: 3
    • Purpose: 1
    • Originality: 1
    • Engagement: 3
    0 Votes
    Remove water, drop and small keyboard

    Posted on Aug 21, 2010 at 11:17 AM

    When 1st seeing it I thought it was a water company website, or some no profit eco company about water saving. IMHO I would start by removing water and the water drop. You can live teh small keyboard image, but I don't like it, its' ugly.

  • K.S.S Weerasinghe

    K.S.S Weerasinghe

    Rank: 1 Elite

    240

    • Design: 1
    • Purpose: 1
    • Originality: 2
    • Engagement: 3
    0 Votes

    hi.

    1. The Logo Sucks, seriously, it needs to reflect your organization in a more positive way, try using an illustrator icon other than using a image, i have done a similar logo one have a look at it to get an idea of what I'm talking about.

    2. the larger font looks cool on a screen, what if your user is from a mobile device, specially a donor who is busy and browsing through your site on his i-phone or b-berry

    3. avoid the fading keyboard image looks like a windows 95's brochure.

    4. don't forget the copyright notice and privacy policy on footer

    5. on services.php align the navigation to left it does not complement the right hand side layout at all

      Best Regards Weer

    • logo2.jpg
    • Kim Phillips
      Kim Phillips commented:
      Posted: on Aug 20, 2010 at 3:18 PM

      A complete logo redo isn't on the horizon but others have said it's a bit hard to read, so I will tweak that. Your Isabella Water logo is very nice. Will address your points 2-4 and make some changes. I visited your website and would say that the English is very bad, full of mistakes...might even say it sucks. Would add that the interlocking WW logo is very 80s, but that would be snarky and you probably wouldn't listen to any feedback because I was being unnecessarily rude and unprofessional. So I won't say any of that.

    • K.S.S Weerasinghe
      Posted: on Aug 20, 2010 at 3:23 PM

      hey.. sorry Kim.. i was just trying to help. apologize if my tone wasn't the right one.. thanks for the comment on my website, it being redesigned at the moment and the content is rewritten, so hopefully i will send u a copy once we are finished with it...

      though it sounds rude hope i gave u some worthwhile points to look at.

      • Weer
    • Kim Phillips
      Kim Phillips commented:
      Posted: on Aug 20, 2010 at 3:29 PM

      People will hear you better if you don't use "suck" in the first sentence. You do some nice work, so there's nothing to be gained by speaking in that way. Will view your new site with interest and hope you post it here. I'm a bit of a language nerd, so I may have some thoughts. Thanks for taking the time to respond.

    • K.S.S Weerasinghe
      Posted: on Aug 20, 2010 at 3:32 PM

      thanks, will keep u posted, and glad that we came to a resolution. :) good luck with ur designs.