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Concept Reviews
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Home Page Suggestions
1) Try to list advantages to tenants in bullet format on the home page and then use More info link in each bullet (if required) for additional details. This way, with less things to read, it helps potential investors to get the advantages in less than 30 seconds.
2) To increase your credibility, instead of "Click here to view our interactive map.." give names of few very prominent properties and then put "Click here to view more" link. This way, it creates confidence in the mind of the investor.
3) I believe your call to action button is "Get to know us". If that is the case, make it stand out from rest of the site so that user knows where to click. Making it different color and little bigger can really help.
4) Alignment issue in "For your convenience please login..." and "Larry Krauss, CEO"...you might to left aling "For your convenience.." to align correctly with "Larry ..." label.
5) Who cares what your team believes...I want someone to manage my property, can you help me? Show me how you can be useful to me.
6) May be you might want to place phone number and email address on right top so that users does not have to search for it.
For Map Page: Instead of "To view a property ,click the orange bullets." use the legend symbol and then write - View Property
Similarly, use the symbol of "To view properties in a city, click the area in the orange circles." and then write - View Properties in City.
This helps user understand and associate the things faster.
Hope this helps.
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A real nice and clean start to this corporate website.
A few pointers though:
The primary navigation can be a little more innovative considering everything else is so simple. Just not there in the web 2.0 scheme.
The company info content is kind of repeated. New projects can be highlighted somewhere.
The call to actions can be in some contrast color other than the corporate blue.
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Like the organization of elements on page. But they need to be "cleaned", try to smooth the shadow on banner.
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I think the bigger problem with the page is the content that was selected for the home page. Some of the elements don't seem to make sense.
- There is a "Get to know us" button as well as an "Our Company" section. Isn't this the same content? Both would presumably tell the user "about" information. Seems odd to me.
- Not sure why the Investor log in starts with a quote. Does anyone really care what your company CEO has to say? Would probably be best to just have the Login button.
- Also, the Investor login button doesn't feel much like a button at all. It is also inconsistent with "Get to know us"
- I would consider removing the "Get to know us" button and making it a simple text link, allowing greater emphasis to be put on a better call to action. What is the call to action to get new users investing? I'm not sure I see one on this page
- I mentioned the "Our Company" section feeling odd since there is already a link to "get to know us." I suggest shortening the "Our Company" content more.
- I can't quite put my finger on why, but the three column layout just feels odd. Perhaps its because the three sections seem to have nothing to do with one another. An idea would be to kill the "Investor Login" column, place that link elsewhere in the design. Then have "Our Company" take the same width as the photo
- also as another person mentioned, the drop shadow on the photo is odd. I'd remove it. It doesn't feel like an appealing photo either. Is it possible to find another one?
Sorry if this sounds a little harsh. I just have trouble discovering what the main purpose of the home page is. It seems like its trying to do a lot of different things at once.
