new website for professional services

Hello Richard,

While design itself is adequate, it is far from creative or engaging. It's safe to assume that that was the goal, so i'll focus on usability and engagement of visitor, clarity of message.

First thing I thought is ... what is this company? Your logo does not really explain what you do or what the name of the company is. Rm1? Rm? I understand it's your initials, but for someone who's a first time visitor and doesn't know it will not be obvious.

To add insult to injury - there is no tagline next to the logo, just a "translate" box. I would question the need of that, but I don't know your demographics, so I won't. Recommended placement for such "utility" controls is usually to the upper right of the site.

I see you have your name and phone number to the right and I think - why doesn't the logo say "Richard Miles", with a tagline underneath - "Quickly grow from idea to impact"? I would also then increase the size of the phone number and add some social icons next to the number to get in touch with you. Facebook, twitter, etc.

The main image is a waste. It takes up a ton of room and delivers only one message without a call to action or any proof. Why not combine the text into two lines, have a quick list of services you offer below (checkmarks) - we provide consulting, we develop the technology, we guide you to success, etc. Each item in list can point to a further page which explains that particular service. The block should end with a call to action button which takes people into your case studies. You can attempt to convert them right away with another, smaller or less obvious button next to this, but it's realistic that they will want to learn more before they commit.

The bottom part is also problematic. You list out the services which is good for SEO but does nothing to convince me. What are your credentials? What have you done? What's your track record? What are some of the case studies? This is the ideal space for that and you should use that. use titles that encompass what has been achieved with a little image to the left and a short blurb below the title explaining the case study. The customer feedback can stay where it is - but right now it's very impersonal. Who said that? Why do I trust them? How is this related?

These are some ideas that should help you out. Thanks for reading!

Hi Richard, Well your website is easy to read that's for sure, but you have some white spaces ( I mean empty spaces) which kind of give a lack of professionalism in the design!

I like the Header Slider, the pictures are great but the content you need to rearrange there some stuffs!

I will use notes to add some comments and stuffs you might wanna change in order to take this design much more professional!

The home page needs some adjustments the other pages are fine this way!! To much text , you can add some pictures between the text if you want might be more interesting, now I find it quite boring!

Hi Richard

I get where you're at and what you're trying to achieve, but it's always a tough ask to design for yourself. Been there often enough myself and it doesn't get any easier the longer you do it!

On the plus side, the logo is clever and the site colour palette easy on the eye. Content seems to headed in the right direction, if needing some editing and sharpening up. I particularly like the interior page layout. Suggest you give the home page the same treatment and reverse the column structure to put the space on the left.

Sevearl generalisations and some specifics.

1. Overall, I get the impression you're trying hard to be different, but not too different. The tone of voice is slightly tentative in some parts, self-serving in others. There's a mismatch between your claims and the execution. Apply some of that "special ability of creative, clear thinking" and sharpen up the deliverables. I think the target audience would be more responsive to a case study subhead like – Homeless Charity Increases Donations By 13.5% in Six Months – than flaccid "effectively communicate your value" marketing-speak phrases. If you've got the track record, state it firmly and succinctly. Don't fall back into the same "safe" territory everyone else uses. That includes the light bulb.

2. While the main heading is descriptive, where's the benefit?

3. The About page is wayyy too long and comes across as self-indulgent. Cut it back to same length as case study.

4. In general, start ups and NFPs are pretty cost-conscious. I don't get the feeling from this that you provide value-for-money. That's not to say you should get crass or down-market, but you need to find a way to better articulate your value proposition.

Details, details, Richard. Take another look at the whole project thru the prospect's eyes. Good luck.

Hope this helps.

1. The stock photo is nice, but it would be better if it was a content slider that displayed this company's value propositions. It would help to summarize visually, the items in the bottom half of the page.
   1. I would move the translation button away from the logo, this is breaking all sorts of rules regarding branding. It should be a the footer or top right.
   2. Phone number at the top right should be removed and placed where "quickly from from idea to impact is". You can't have too many "slogans" it looks really confusing and my eye wants to wonder the more I look at it.
   3. The "lets get started" button is lost with the color. change it to bright green or red. I would remove the testimonial and place that as one of the content sliders, then with all those items on the bottom, spread them out for the whole width so that you do have that large white space in the bottom right. THEN I would find some more stock photos to illustrate each item. Then again, I am just a visual person and I got quickly bored with the text boxes.
   4. Why is there no picture of Richard if he's the main guy!
   5. I would invest into a wordpress theme and look for some inspiration on smashingmagazine.com for layout ideas.

If I was a potential client, I think I would have a hard time figuring out what exactly it is that you are good at.

You have written quite a bit of text about various topics, but it's hard to understand what your approach is and what makes you special.

The graphic design is not the problem. It looks quite minimal, and you could certainly improve a few things here and there, but overall this is not something that I would change.

I would rather think about how you could be more persuasive. For example, you say on the home page that "Web 2.0" is one of your areas of expertise. Wouldn't it be ideal to demonstrate competence in that area by using elements like a blog, Twitter or videos? Or if package design is something that you offer as a service, why don't you show a package that you have designed? I know that you probably cannot show most of the things that you have done for clients, but you could just make up a cool project that shows your skills.

Hi Richard,

Your website is just about to be where it can be; however, I think few of points which need attention so that this website design can depict the unique personality you have… as of now this looks quite generic (I am referring the home page only as internal pages seems achieved what they were supposed to… ).

A quick mock up with the bunch of changes in your current layout, however, I think if you try a bit more it will become more obvious that will depict who you are and what you do…

Hope this helps

Thanks, Haider

Hi,

Try to add more brightness to the lamp that's on. Add some lights to make it look like the light comes from that specific lamp in the composition.

Also, try a different font on the focal text. Try a sans-serif one.

Hope I have helped.

:)

simple and clean.. but text alignment or place can be done better

Hi. The design is okay and I like the image at the top of the page. I also like the way it is laid out and the line underneath the navigation.

However, I know you were trying to keep the design simple & clean but this doesn't have to mean basic. There are plenty of very high quality clean fonts out there that you could have used, such as in the top image and titles.

Also personally I think the 'schedule an appointment' button is somewhat ugly. The extruded like gradient could be better; maybe try use a less subtle gradient and avoid the extruded look.

Other the than this the layout is very well proportioned and looks very easy to manage & use. Keep it up.

I seem that this website dont have much colors, maybe it need more "life"

The space is used very. It looks very nice, clean and professional but I just find the lightbulb very predictable and overused. More of a "true case study/examples/reference section always does more for me to..