19 Reviews9 Votes0 Favorites2203 Views
Concept Reviews
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I didn't know about the notes feature on CF. Great stuff! I've added my notes there.
Btw, my perspective is marketing, not design.
(upon saving: notes 1-8 appear lower than where I placed them. I can move them back in place, but when I save they "fall down" again)
Notes Added to Images View
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1Suggest
It's likely that I'll be flying from my current location. Pre-suggest my location based on IP.
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2Naked
The fact that there's nothing in these two fields make them a little daunting. Do I really have to fill in the entire city name? Some guides or pre-fill lessons this a little bit.
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Abhishek Kumar commented:ideally when you start entering the city name or airport name it should suggest and auto-fill. the problem is, you could be entering either the airport code or the city name, this field should be able to take both.. and airport code not always matches with your city name, for an example, for Newark Airport, the city code is EWR.
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3Here?
On that boat? Where is "here" and how do I book a ticket there? I'm likely on delta.com because I'm looking for a ticket to somewhere specific, not Hawaii. I'd change that copy entirely.
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Abhishek Kumar commented:
in my mind, this 'here' simply means, a relaxing place- that place could be any place.. any beach, any resort.. anywhere and i think that is the idea, not to pinpoint a specific place but to show that there are some relaxing places for you to visit.. again, that's my opinion.
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4Online check in
I appreciate that they are cutting the copy down, but I'd have lost what this means. "Check in" is a feature to log in online. Awesome feature, very simple to use and something I would use. But "check in" on its own is too short. I'd change it to "online check in".
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Abhishek Kumar commented:
IMHO, everything you do here is essentially "online".. so, i guess "Check In" is obviously Online Check In. for an example, "Book a Trip" is "Online Book a Trip" and i guess, Check In, in airlines terms- it could be well understood.
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5Who would sign up?
"Sign up" is too vague. Sign up for what? Maybe include an email icon. Or a $ sign to signify savings. "Give us your email" is too aggressive. This offer is actually for getting emails on discount fares. Great offer. Let the copy reflect the offer.
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Abhishek Kumar commented:
Agree, Sign Up alone is too vague.. once could be confused, sign up for what.. but again, here they do mention- "Give us your email and get great last minute fare" - this should clarify..
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6Background image
... demands way too much attention. Are vacation photos a better motivator than something that appeals to business travellers?
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Abhishek Kumar commented:
i assume these images could be rotating for every target audience.
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7Footer
This footer area seems strangely disconnected from the rest of the page.
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Abhishek Kumar commented:
Agree, and also for some reason an obvious "|" (pipe) is missing between these footer items.
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8Why New York?
It doesn't seem to be IP based. I'm in Brazil and I'm seeing Atlanta (could be default). If it's location based, great. But Delta should also give me an offer when I'm outside the US. A simple list to last-minute deals would do.
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9Delta vacations?
I've never heard of this before, it could be anything. I think better copy would be "vacation packages".
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Aurimas Adomavicius commented:Still messing with the logic of notes. :) Thanks for pointing this out. Shouldn't happen on newer concepts.
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Andrew Follett commented:Glad you found the notes feature Jens! Also happy to have some more marketing perspective on CF - that's my background too.
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Jens Schriver commented:The notes are a great feature (although they make it a little harder to glance reviews). And great to know the marketing perspective is appreciated :)
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A good overall look and feel, but lack of polish makes it seems a bit amateur-ish, for such a huge company.
I was very surprised to see there was no animation between each photo. Even a fade in/out effect would do a world of difference.
I like the overall simplicity of the layout. Very nice, and forward thinking.
The background image is horribly dated. It looks like the old joomla website. Keep the blue, but what about making the background a cloud horizon, as though the viewer is above the clouds. You could still fade it to white, but it would be both more thematic, and visually attractive.
The lower case "v"s as down arrows for the menu, is unacceptable. It doesn't look like an arrow, it looks like a V
The image quality is extremely low for a lot of those photos. This isn't 1998, we don't need to keep all .jpg files under 10k. Please increase the quality and resolution of the photographs, or have none at all. While people may not be able to instantly put their finger on WHY the site looks a bit muddled, they will still realize it's muddled.
I have also attached a list of notes for your perusal.
Look & Feel Summary: I like the direction you are taking it. I like the choice of photography, it just needs to of greater quality / resolution. Do something to spice up the background aswell.
UI Summary: The main problems lie in proportion, padding and alignment. Spice it up with some jQuery animations: http://flowplayer.org/tools/index.html
Notes Added to Images View
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1White box?
Whats with the white box around the magnifying glass. Just make it white and have no background. It looks like you accidentally exported the image as a .jpg instead of a .png.
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2not legible.
you can't really read this well enough. Either increase the size or get rid of it.
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3not vertically aligned
Align the bottom of this menu with the bottom of the logo. Unclean.
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4V
we can tell these are V's ... and so will your customer. It looks vvvvvvvvvvvvvvery amateurish.
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5width of footer
make equal to the width of the above, content by increasing spacing between menu items.
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6misaligned
right align this with the footer and content above
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7Icons
These could potentially use some icons.
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8very unexciting to click
I almost felt ripped off when I clicked this to see ZERO animation. BOOO.
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Notes Added to Images View
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1increase padding
too close to edges
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2inconsistent padding
increase and make the same as other cells
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3ugly
button is extremely ugly.
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41 line
Try to get these all to 1 line (nowrap)
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5Font sizes
They are all over the place here. Why are these smaller? To accommodate for lots of stops? Perhaps continuing to the next line would look cleaner
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6Padding again
Top padding is less than sides. Make all padding equal
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7Hollandaise Yellow
Not a fan, and doesn't jive with your color pallet... what about bringing the red down here?
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Notes Added to Images View
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Joel Glovier commented:Love your suggestion about the background and the cloud/horizon deal - that would be a perfect fit here.
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Overall I like the designed feel of the site. The large image and the transparent overlay is aesthetically appealing. My criticism of this design is that it looks like the designer lost momentum after tackling the main section of the home page. The top navigation (header) and the footer are not nearly as strong as the core areas and the "call-out" navigation that opens across the main image.
From my perspective the 'Planning Tools' and 'Travel Information' drop-down links are confusing and unnecessary. These are navigation items that could either be included in the existing vertical nav or moved to the footer.
This site suffers from the same problem that almost all airline sites suffer from - too many options. How is the "Wish you were here?" link different from the planning drop-down or the Delta Vacations link in the lower navigation? Reduce the complexity and the number of links and you'll have a cleaner simpler user experience.
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Here my version of constructive criticism. Its not meant to offend, its just the way i see it.
Home Page I find the pictures a bit confusing, with the arrows and the way they are behind the top picture. I'm left wanting more, not more pictures but the arrows make me feel like there is going to be more than a few pictures, something happening.
Top Nav Bar Planning Tools, Travel Information, Skymiles. I missed them initially due to the picture and the Nav Bar on the picture. They are just text, not a nice rollover.
Left Nav Bar Covers the pictures when the pop out menu's come out. Im not keen on that.
Page Consistency I know you said the internal pages are going to be worked on! what I have noticed is some of them are left justified and some centred. Also the website background is not consistent, sometimes white sometimes blue.
Home Page/Landing Page About the footer and length of page. I get the impression that you have done it this way so when you arrive on the site all the info is before the fold. I think it could be a little longer. Again I dont like the Facebook/Twitter tool bar over the picture. Also some pages open in the same window while others open in a new window, is that necessary.
Heres a link to a site I like I dont like all of it but the plane and the animation I think is top notch, it gives me more of the feeling that the boat picture is trying to convey.
Hope this helps you iron out a few things.
Cheers
AWDC
Notes Added to Images View
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1Home Page
I find the pictures a bit confusing, with the arrows and the way they are behind the top picture. im left wanting more, not more pictures but the arrows make me feel like there is going to be more than a few pictures.
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2Top Nav Bar
Planning Tools, Travel Information, Skymiles. I missed them initially due to the picture and the Nav Bar on the picture. They are just text, not a nice rollover.
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3Left Nav Bar
Covers the pictures when the pop out menu's come out. Im not keen on that.
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4Page Consistency
I know you said the internal pages are going to be worked on! what I have noticed is some of them are left justified and some centred. Also the website background is not consistent, sometimes white sometimes blue.
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5Home Page/Landing Page
About the footer and length of page. I get the impression that you have done it this way so when you arrive on the site all the info is before the fold. I think it could be a little longer. Again I dont like the Facebook/Twitter tool bar over the picture.
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6Heres a link to a site I like
I dont like all of it but the plane and the animation I think is top notch, it gives me more of the feeling that the boat picture is trying to convey.
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Cool Roast! Good job on this one CF :)
I think this is a huge improvement on the previous site and there isn't that much to critique. It's hard to design a website for such a wide audience, and you can't please everyone. This in my opinion highlights the items which I would most use right on the main screen without me having to scroll, so great job on putting those screens together.
I'd be hard pressed to think that there are any major flaws here, but that the only way forward will probably come in the form of minor tweaks from usability testing/recording.
Looking strong!
Cheers
Noel
Notes Added to Images View
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1Booking Engine
I really love the feel of this entire tool. It's the first thing that I wanted to click on and the design of the sub-components was straight-forward. Excellent job in making this work like an application as opposed to a website.
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2Other Services / Affiliates
I barely noticed these, but assume you have another sales page inside which is destination specific (in which case this isn't much of a big deal).
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3Height of Site
I don't need to scroll to see the entire website, that's a big plus.
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4Slideshow / Rotator
Found this to be the most confusing aspect of the entire website. It gives a weird abstract vibe when you first land on the site as it breaks up the harmony of the center image (but of course, once you focus on the area it becomes more obvious). I would ditch this for simplicity and a more comfortable navigation. Us web designers that use jquery slideshows till our eyes bleed have no problem identifying but not sure about the average consumer. If you are going to keep it, I suggest: - Put a white overlay 50% so it's not so dominant. - Make it 10 px wider with a more distinct arrow.
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Hi Andrew
Nice looking website you have there. I really like it a lot. Huge improvement from previous website.
I just read the comments from Jens Schriver and I agree with some of them. So I will try to concentrate on my own observations without being repetitive.
My main problem with your design is the footer. Such a wonderful design, such a sad footer.
Check the notes for the rest of my comments.
And best wishes with this and any future projects.
Notes Added to Images View
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1Gradient
I like the gradient. It gives more depth to the design.
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2Search Section
Search box is too far from GO button. I will move the search button a little bit more to the right and use the padding on the left to separate the search from the links next to the search.
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3Arrows
Those arrows are not working for me. They look more like LINK version V. If you want to keep the same "style", just use a full triangle.
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4Links
I think you shall use more padding between top links/search, these links and images below. They are too close to each other. You use a lot of white space/padding in other sections of the site, but not here. You can still add 10 to 20 px of padding to this area. Either that or you will have to move the top links a little bit higher than this.
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5Slider
I love this slider. I absolutely love this idea of hiding the next image. Pretty sleek.
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6Main Menu
I'm honestly not WOWed by this menu, but I think it serves its purpose. I will make the text smaller or make the box a little bit wider. Love the white transparency... although I think black will look better.
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7Images
I like when people use images to enhance their application. I simply love it. And this pics are awesome. But I agree with the first poster: if you want to engage people to go to certain places, why not HIGHLIGHT the place or in a corner of the pic please mention where this beautiful place is. Then the user will feel excited to visit the place.
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8Text
Again... the message is great but lost me. Go where? What's this place? I also think you should align this text better. Maybe you shall move it to the right and aligned it with the start of 2nd column above. I will also use a transparent background like the one you are using on the Book Trip row.
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9Icons
I don't think this is the right place to put these icons. Maybe I'm wrong, but they look out of place.
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10Extra links
These links also seem to be out of place. You should move them or display them better. If you are planning on keeping them here, I suggest moving them to the left (all left aligned - not centered) and then move the facebook and twitter icons to the right. You have to determine if these line or block is more important than the content below. If it is, then it needs to be more prominent. If it's not, then I will consider moving them at the end (footer).
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11Boxes
This section is not bad... but look at the space between NEW LOOK and FARE SPECIALS versus the space between NEW LOOK and Facebook icon. I suggest you to add more padding on top of this section to separate them. Padding around the box is not consistent.
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12Footer
I mentioned this before and I'll mention this again. You have a very attractive and beautiful design here. But the footer looks like it was rushed. You can use color to separate this from the rest of the design. You can also make better use of footer. Maybe the Facebook and Twitter links can go in this section... etc. But the footer is too plain.
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Okay, I know redesigning a big corporate site is not easy, I've been there. It is full of tough decisions and sometimes the best directions get killed early if they aren't championed / sold up to senior management. That said, here's my review...
Color scheme does not seem to match the off-line identity very well. The website also feels heavy, even though the amount of content has been streamlined.
Call to action headline with graphic -- the headline font weight and placement is weak. It is also redundant, so I'm not sure of its purpose. It could confuse some users.
This one is my personal biggest concern... as an existing user, I have an extra click versus the previous version of the site in order to log in. Log in used to be at the top left and auto populated if you allow that. The extra click for your most frequent users seems counter intuitive.
I don't thing users will see anything below the end of the primary image. It is such a big visual shift, that when reading down, most users will likely think they are at the end of the site and not bother scrolling down further. That may not be important if the top part works really hard for you. However, if some of the links below are important to your users or your business model/partners, then it might be an issue.
I've added the rest of my comments in the notes.
Overall -- Step in the right direction, user experience is improved. However, users will not feel that it is better due to the dark, heavy look and feel that is not aligned to new-ish offline identity. In general, I would say it needs significant continued improvements to match Delta's status and drive both bookings and a positive brand impression for users new and old.
Notes Added to Images View
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1Logo and blue background don't seem aligned with offline brand
Branding across touch points should be seamlessly integrated. This homepage does not seem integrated with the offline identity which is open, airy and has a lot of white with subtle but vivid reds. Also, placement of the "Skyteam" logo is not ideal. Clutters up the top header. A more relevant time to remind users that you are the "Skyteam" would be at/during booking. Seems lost here.
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2Why so grey and dreary? I want to escape on your airline.
The primary navigation is grey and dreary. Again, not aligned with the offline identity. Also, it makes users think of the OLD Delta and grey dreary days in London. I'm not a big fan of hanging your primary navigation on top of a main image. While I think this one is substantial enough to do a decent job, it is conflicting with the purpose of a call to action headline you have just below.
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3Minor: Once I enter my cities, will I know what to do?
Technology has advanced faster than most users. I would not be surprised if some users think that this From To is not fully loaded or is broken because there is no "Go" or "Enter" button. Just make sure your load times are quick so this part of your user base doesn't have time to click something to interrupt the next page loading.
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4Below this image is no man's land
Expect no users, or less than 1 - 2% to scroll down here. Okay for me, but not sure if these features are key for some user groups or for your business model/partners.
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5800 number? contact?
As the worlds largest airline, please help me call you. I usually book online, but when I need your phone number--I REALLY NEED IT FAST. I know it costs you more when I call. But remember, you charge me more when I call too. :)
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At first I had a mixed feeling... Until I tried to use the site as a customer would. And I must say it works pretty well and gets me all the way I want - I guess some UX mastermind had it thought over very well! :)
I hate the footer however ;-) not exciting, too much white space used...
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- I believe you should let the users know more about the brand in the first page. visit http://www.cleartrip.com/ ; this is one of the functionally awesome site.
- The site looks like a portfolio site. I'm not sure if it should or shouldn't. had a i been the designer, i would have tried add a lot of white to the site.
- A common login - The links below the DELTA logo, SkyMiles, My Trips, Check In they can have a common login.
- The grouping can be changed. Flight status can go somewhere else. Don't make the user click flight status and then open a text box. It could easily be a text box with flight status button.
- Show a flight image somewhere in the page
- There are too much of information in a single page. Try to reduce some info. a single login -> accounts page with all the specific details.
- Take Hotels, Cars, Delta vacations and cruises link to the top. add some color to it and some icons for the same.
- Try to make icons for links - Planning Tools, Travel Information; It 'll make it easier for the user to find his links easily.
- There is no hierarchy in the info bits below the image. The important information can be represented better.
In brief: Single login - text box in top.. with create account as in popular social networking sites Add icons before links Try to minimize the information load in this page. Better grouping of links
- I believe you should let the users know more about the brand in the first page. visit http://www.cleartrip.com/ ; this is one of the functionally awesome site.
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Well this is quite good website, I have never saw this sliders before or this kind of navigation on the left!! Really Original
I like the header blue gradient and that top zone with the logo and right drop down menu!
I will make just a few adjustments, and for that I will use the notes!
This is a good website: original and really friendly
Notes Added to Images View
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1This Gray line goes a little bit down!
This gray line which kind of separates the blue gradient and this white background should be a little bit down because the reflection of the slider behind should be at the same height!
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2Make this Link Bigger
I think people search for this information and the font-size should be bigger!
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3The Copyright should align also Center
You have above the links which are align center, and I think this also should be align to center, the copyright!
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Notes Added to Images View
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1Where is the Blue Header ??? :)
Hmm....this looks different then the homepage, it's like you got out of the website :)! Why don't you find a solution and use the blue background!
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2Too much White Space
I think you have too much white space here...And the Search Results are really on the bottom, you have to scroll a lot to get to them!
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2Too much White Space
I think you have too much white space here...And the Search Results are really on the bottom, you have to scroll a lot to get to them!
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Liviu Anghelina commented:Sorry for the duplicate note, but I had some problems when adding them... Little bugs, I know you guys are working on that :D
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OK, I know people love to be hard on real hard core corporate stuff, but man I just have to say I really like this site. At least the homepage anyway...
So being distinctly aware of the unique challenges of airline website's from Dustin Curtis's little experiment with the American Airlines website and consequent reply, I have to say Delta did a stellar job on their site. For real.
I have just a couple thoughts, but overall I think the site feels very compelling, appears intuitive and engaging, and looks like a contemporary website! Can't ask for much more than that.
Here's my other thoughts...(see notes)
Notes Added to Images View
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1clever
nice way to preview past and next
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2Attractive and engaging
very intuitive - makes me want to click and use!
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2Attractive and engaging
very intuitive - makes me want to click and use!
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3feels a little flat
But hey, I've been looking at dribbble shots all day and pro web designer's sites. Of course the Delta logo looks flat! No, it's really not bad.
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4Meh...
This is getting a little congested, but really it's not bad. What I can criticize is the search field and button. You mean you can give me a really pretty nav like the gray and red masterpiece, but the search field and button have to look as dull as dirt? C'mon...
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5drop down lags
I noticed that when you hover the drop downs go down fine, but when you move away they stay longer than I would expect. It felt weird, like they were stuck.
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Notes Added to Images View
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1Meh...
This page is getting a little less impressive - OK a lot less. But comparably speaking (comparing to other airline sites I've been to and probably also comparatively to what it was like before) it's really not all that bad.
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Nice redesign and much needed! The only thing I don't like about most airline sites in the small little booking area on the left. Why can't that be bigger and easier to see/use?
Other than that, nice redeux.
Notes Added to Images View
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1Give it some Viagra
This area is so small on most airline sites, make it bigger and not so cramped. Easier to click around in.
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A very nice clean look to the site - it makes me want to go on holiday. I think the other reviewers have been overly critical to a degree.
Feedback button is hidden away in the bottom left hand corner - i would be surprised if anyone used it.
GeoIP should be used to suggest my nearest airport as a start point - this could get tricky if i'm in eg london which has 3 but as i'm in Bristol this would be obvious.
I would suggest that the text over the images should be more of a call to action
Skymiles?? whats that? does it deserve the prominance of being top of the list?
My trips - should only appear if i'm already logged in
New look NEw features - frankly i don't care if you've spent some money on a new look tell me about your deals
Close button shoulod be a little bigger
I like that the form expands when i click on it - but
Why can't your search engine just use plain english for city names rather than just airport codes? make it easy for me i don't care what the three letter code for new orleans is - thats only important for your software don't let me see it.
On the top menu the first link I see is to allow me to complain - what does this say about you? that you're concerned about customer service? or that people normally come to your site to complain so we'll put it right at the top of the page
I am confused on the front page i have a search button and a flight search button... think usability
"Need more than just a flight? Hotels › Cars › Vacations › Cruises ›" maybe liven up with a few icons - but personally i think that you should leave the upselling till afterwards - get me to part with the cash before you send me to rent a car.
Consistency if I go to the advanced search page you give me the old style of page not the new one - it doesn't take much to use a bit of css to make the experience consistent.
In essence make it easy for me to buy, don't cloud the issue with irrelvencies and tell me what your products/services are. Shorten your sales funnel.
Also picture quality is quite poor.
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Looks like just about every airline ad ever seen. I'd focus on the customer focused benefits. Courtesy, on-time, friendly. Help with checking in.
This won't stand out a bit
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The large imagery is a very nice touch.
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I'm loving the center feature image and the bold/polished menu aligned to the left. Minimalist approach but it looks great!
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- In menu - see the alignment under skymile menu. It will changed to right. But other menus are left alignment.
- I thing need some improvement in main header or banner image. May be it will automatically change the picture (slide show) it will nice to see.
- gradient not matched.
- place some content with stylish font or stylish titles.
- In menu - see the alignment under skymile menu. It will changed to right. But other menus are left alignment.
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Comment / Complaint? and Need Help? : '?' is used more than once...kind of repetition
Also instead of Comments / Complaint..make it 'Your Feedback'...looks better than having '/' for two words. Using negative words like 'Complaint' is not a good idea.
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what i liked was thr rate calander on flex date search
good suggestion- however, you could have multiple Airports in your area, now they will have to pick one and leave others behind.. and i am sure it remembers your location once entered. but overall, this is a very good suggestion.