Noel TockPremium Concept

Theme Force for WordPress

By Noel Tock

   on Aug 15, 2010
8 Reviews1 Vote0 Favorites467 Views

Concept Reviews

  • Gavan Brown

    Gavan Brown

    Rank: 1 Elite

    CF Verified professional

    2083

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    2 Votes
    This review has been awarded.
    Good start, too safe.

    Posted on Aug 15, 2010 at 1:05 PM

    Noel.

    This is definitely not as mind blowing as some of your previous works. I knew you were human. ;)

    I think it's a good start however, but I also think it is overall a bit standard looking and unexciting. People's main concern with theme's is that they will be exactly that. The theme's you are offering are MUCH more original than the site that is selling them. I think this is a problem.

    I have attached some notes for your perusal.

    Bottom line: It's clean and it works, but I don't think it's enough to convince someone they want a theme from you.

    Notes Added to Images   View

    • TF_Draft1.jpg
      • 1Logo Size

        Seems a bit small. The text below is much larger and it gets lost as a result. Also, the logo itself looks like it could use a bit of work. I personally liked the chrome wordmark you used before, better than what is shown here.

      • 2Extruded shadow on call to action

        Not a fan. If you are going to have text pop out, you're going to have to increase the size of the shadow. This thin extrusion is weak and very "microsoft word" feeling.

      • 3Checklist?

        I'd work on this, replacing it with something a little more attractive.

      • 4Too much visual breakup.

        Grey background below blue below black, ontop of white, is making it look almost like neapolitan icecream. I'd say this stuff should be on a white background, but perhaps break it up with a different style of line separator.

      • 5Too big?

        These screens are a bit too large. Their size increases scrolling time, while not adding anything. You could also try to display them in a more attractive way such as tapered and zoomed into a specific attractive area of the template. When the user drills down, then show them full screen shots. These should just be a "teaser". I'd say reduce size and put 3 across, and perhaps put them in a jquery slider with arrows. Although the ability to do that may depend on how many themes you've created.

      • 6Boring

        buttons need a shadow or something. At the moment they are a little bland. Again, I don't like the extruded shadow.

      • 7Dotted line?

        Kinda dated looking.

      • 8Icon consistency

        Some icons have shadows, some don't. Make these consistent.

      • 9Purdy

        I like these, and think they match the site's overall look and feel well.

      • 10grid jagged

        the vimeo video is messing with the grid below. Not sure if you can specify size of the vimeo video. If you can't, i'm not sure how you'll fix this problem, other than perhaps to split the samples area into thirds as suggested in #5

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 15, 2010 at 1:29 PM

      strange... seems to be some kind of bug that has caused all my notes to move to the top. That's a bit frustrating.

    • Aurimas Adomavicius
      Posted: on Aug 16, 2010 at 11:59 AM

      We're fixing it, sorry for the bug!

  • Steven Johnson

    Steven Johnson

    Rank: 1 Elite

    1417

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Cater it to everyone...

    Posted on Aug 16, 2010 at 7:46 AM

    Hi Noel,

    I quite like the design. Here are my thoughts:

    1. The opening text on the left, I'd like to see the vertical aligned to the middle, at the moment it's too top heavy. You could probably make things a bit clearer by saying 'tailored websites' rather than 'industry tailored solutions'.
    2. What is the advanced functionality? You could probably word 'geared towards generating sales' to 'We focus on converting visitors into customers', I just think 'geared' is a strange word for the general public in that context.
    3. Have the video aligned with the Resturants & Cafes box below.
    4. Do you only cater for pubs/restaurants or can you do other businesses aswell? If so, I think other businesses might be put off with you not mentioning other industries.
    5. I would split the What we Offer section into two boxes. At the moment, the + signs on the right boxes look like they're related to the boxes on the left. I would also have the Business Owners package on the left as this is the money maker (presumably). I would put call to action buttons below both these boxes.
    6. I might be tempted to move the what we offer section above the portfolio section. It would break up the page better and I think the what we offer section would be more useful than a portfolio at this stage.
    7. I like the testimonial section, but I would captalise all the header words, as I would with all the sections. It just looks weird with some capitals and some not.

    That's all I can spot for the moment, I'll have another look later.

    Thanks,

    Steve

  • Robin Francis

    Robin Francis

    Rank: 4 Master

    1572

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 2
    1 Vote
    This review has been awarded.
    Main Body Colors and Grid

    Posted on Aug 16, 2010 at 2:57 PM

    The overall look and feel is good but it just needs some polishing. The 1st third and footer started out really well but the middle looks like you ran out of inspiration. :)

    The elements in the central 3rd of the design could do with a bit more excitment to engage the user. they just look a little plain at the moment. It's difficult to put my finger on exactly what the problem is but it just seems to be missing somehing. The style difference between the the header/footer seem to be completely at odds. The middle looks too minimalist, whereas the header/footer are quite 'shopped'.

    Sorry, if this is not very clear. But hope it helps!

    Notes Added to Images   View

    • TF_Draft1.jpg
      • 1Increase logo size

        At the moment the logo is not promininet enough. It looks good but gets lost amonst all the other elements

      • 2Increase padding

        The padding at the top and bottom of the video and text could do with a little bit more spacing.

      • 3Try a different colour

        I really don't like this gery. It looks washed out. Maybe a darker shade of grey or a nice light blue would look better.

      • 4More spacing

        Again this looks alittle cramped. Maybe try shrinking the images a touch.

      • 5Alignment

        The positioning of these icons looks a bit weird. I think they would look better if they were lined up with the text above.

  • Liviu Anghelina

    Liviu Anghelina

    Rank: 1 Elite

    3093

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    1 Vote
    This review has been awarded.
    Very Very nice Design!!

    Posted on Aug 17, 2010 at 2:11 AM

    Hello there, This looks very very good and professional!! I would only make some few adjustments!!!! I will use notes!

    It really looks very good! Congrats

    PS: One note didn't save... :( I will rewrite it here:

    The Part of the Website with Testimonials and News is too big in height! It's more bigger in height than "What we Offer", and I don't think is more important than that! So I will make it smaller in height!!

    Notes Added to Images   View

    • TF_Draft1.jpg
      • 1I really love the Header!!

        Wow the header is amazing!! I love how you put there the spotlight to highlight the text!!!!! And the check marks are really awesome, it give you quick info about what is this website about!

      • 2I see you use the Mac OS browser as frame

        If you used the Mac OS browser as frame, is it functional :P! You should make the button next and prev for slide to another screenshot of the project!

      • 3Did you tried to switch this boxes?

        I see you have "What we Offer". I think is much more important to highlight the Premium Package ( as I see you did, with green color). So my suggestion is to switch them! The Premium goes on the left and the Standard on the right! One other issue is that is confusing because of the "plus icon" which is like you have the "gray service"+"green service" at the first scan! So just switch them, I think is much more better!

      • 4Wow!!!

        As like the amazing Header, this is an Amazing Footer!!! I really love it!! You use as well here a spotlight!!!!! It's really amazing!!! Nothing to comment :D!!! It's bad ass!!!

  • Charlie Kierzkowski

    Charlie Kierzkowski

    Rank: 4 Master

    221

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    change this dark gray

    Posted on Aug 15, 2010 at 4:40 AM

    Hello,

    The top part of your website (the header black and blue area) are simple awesome, I really like them but I would sugest you to change:

    1. The dark gray area is to dark, try to make it lighter gray and add some kind of gradient
    2. those boxes in what we offer, doesnt look too much apealing, try to do not over use such a strong gray colors, the plus should be between boxes not on one of them
    3. this is design for home page, gallery page? designing first for home page then for sales page, shop pages and so on could work better currently "if it is your home page" it is very long one...
  • Loophole Studios

    Loophole Studios

    Rank: 7 Student

    315

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    0 Votes
    Draft

    Posted on Aug 17, 2010 at 4:27 AM

    The site overal on first view looks very clean and nicely cut together. The clients part should be made smaller and switched to the right and the news on the left so its whats first read and you dont bore with selling points.

    Middle Section the text from Serif to Sans and then the different coloured boxes?... you could make it nicer by turning down that green a lil more.

    One thing though this dose look like a web development site, in the sense you cant see that its aimed at pubs & restaurants, you should somehow get that motif across!

    Thanks, Vincent

  • Eberth Manjarrez

    Eberth Manjarrez

    Rank: 3 Superior

    153

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    Spacing

    Posted on Aug 17, 2010 at 4:07 PM

    Overall looks very good, the color combination you used is great. I would only suggest adding a little more padding to the top and bottom of the blue section, so its contents can really stand out.

    I would also change the social icons, they don't fit the style of the site.

  • Aaran Casey

    Aaran Casey

    Rank: 1 Elite

    22778

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 1
    0 Votes
    Strange...

    Posted on Aug 18, 2010 at 2:08 AM

    Noel

    I don't know why you are changing the design I like the current one waaaay better!

    This one is too boring and safe...

    Maybe it's just me, but I really like the current one based on the textures and rollover states, and the current ones logo is snappy!

    Obviously you can design, but this layout is a tad dull.

    Keep it, the old one I mean!