Imagine Solutions - 1st Draft

Hi Robin,

I like the way you laid out everything, nice use of typography and visuals, however, I feel like something missing there that can stand out the Imagine Solutions as a unique provider. Some of my thoughts which might help you:

• Starting from the logo I find that the visual of brain showing next to the logo text not coming out properly as the mechanical system showing at the place of mind not clear, I think try increasing the size of the logo or people face shape might work

• Padding of the text within navigation button isn’t equal

• People have habit of reading from the left to right so I think you can shuffle the button with the content

• I have been seeing the designers using the images used for showing the business analysis, data management and web development for a long time and I think something unique photography needed here that can depict your business idea in a more strong way

  All above points can improve the aesthetic and usability of your home page; however, I still think there is room of to work to let the design state a different story of Imagine Solutions.

Sharing some of link which I think might help you to take the inspiration and be on the top of where it deserve

http://quodis.com/ http://www.bildmachtplus.de/ http://www.smashingmagazine.com/2010/07/05/showcase-of-web-design-in-poland/

And finally a quick mock up without following any grid and I hope might help you to think on a different line (I have used a stock-photography to emphasize on the brand, however, you can try finding more unique or might create your own :) that will make you a unique provider, Also, I think rather then using the dummy content you should alwasy use the actuall content that can be relate and can be designed accordingly ).

Hope this helps!

Haider Ali

I'm giving 5/5 for purpose, because it looks like you've achieved almost exactly what you need, but I see some weaker points of course:

• The shadow isn't working for me, or in other words: it's working to much - it's getting more my attention that the box above.
• Instead of "what we do" I'd write what you actually do. For example "We build apps". Or put there a catchphrase and write more below.
• I'm not sure about the blue line near the menu buttons. Unless it isn't a corporate design policy to use such lines, I wouldn't use it, just stick the buttons to the banner.
• Also, you could try changing the 3 images to not-boxes illustrations. The motives seems to be ok, but I think they would look cool if they were not rectangles or if elements of these images would stick out of the image's edges.

Anyway, the most accurate word to describe your design seems to be "correct". Boringly correct :)

Hi Robin,

Congrats on taking the first steps to setting up your own business.

This isn't bad as a first draft, but I think it needs a lot of work doing to it before it's complete. Overall, I think the layout is fine, so I've put specific notes on the graphic.

Hope this helps, good luck!

• Kurt

Hi Robin,

Think you've got a pretty good layout going, the basics are more or less there, here is my opinion on what could benefit from a second look:

1. Visual relevance - Lets say we took away the logo and a couple headers, would we still know what you do? from where you do it? what sort of fields you specialize in, etc.? I think the web dev image might be the only one. As such, try to replace stock images with existing portfolio items. You want to look like a real company that has offices as opposed to another "fraud" (not saying you're one, but there are sooo many out there).
2. Include an address somewhere, google/bing, etc. won't record you on local directories/maps otherwise.
3. Are the business areas you've listed also sorted by popularity? i.e. your tagline starts with web design but it's the last visual block below. What business is at your core? ... then bring it to the left.
4. The "What we do" block seems long and doesn't particularly highlight anything, throw keywords in there, maybe even bring forth a tagline. Get personal and separate yourself from other providers with something unique.
5. Footer is probably needed for your social media presence as well as a short contact me form.

Best of luck with your new business :)

Cheers

Noel

Make the contact information more clear.

The page looks static, there isn't any dynamic content involved, make the space for the last article from the blog.

Add social network buttons, a newsletter form.

The color scheme is working, don't change it. The second imagery "data management" is not sufficiently meaningful.

Make the "Get a quote" white ribbon a circular carousel.

Make the three columns at the bottom a circular carousel.

Have you considered adding a "live help" feature? A free goodies section? An RSS button that links to last articles from the blog?

You should try changing the text within the three columns to look if it works when the height of the bodycopy is different.

Have you considered the last trend, the webfonts? With http://www.fontsquirrel.com for example you could take the logo font and make it available for the dynamic headlines.

Would you workflow benefit from having a reserved area for your customers to access and transfer files or documents? In that case, an access button will be needed.

Did you test your scheme for color blindness? You could find you're ruling out an interesting part of your demographic target.

Hi Robin. I'm not going to say that I like this design, but I will say that it could be good if pushed into the right direction. Would have added more but, the previous reviews say what i would. Just hope it helps, ^_^