16 Reviews12 Votes1 Favorite1467 Views
Concept Reviews
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I really like this. Pallet is excellent, the silhouettes are used to great effect. Good composition, use of gradients.
I would advise against the font you used for Heroes. It's very military and is actually a bit conflicting with the nice and smooth font of the "Men's Fraternity".
It can be "scratched up", but use something without the serifs.
Nice work.
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jennifer kouyoumjian commented:Actually that is the Christian-rock grunge look in that Heros font. It is very popular look among youth oriented christian literature these days. This brochure is excellent, and that font really works for the audience. But that is a pretty font used for "men"
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I really like the colour scheme used, especially with the use of the gradient on the first picture.
Looks pretty clean and tidy - good work!
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I agree, the "Heroes" font needs to go, its a bit antithetical to the line above "building modern day" if it were saying "destroying" then it would fit....
also, the Braveheart quote, might be misquoted, I'm not 100% on this, but I think in the movie he says "Every man dies, not every man really lives."
It is a very clean design, thumbs up!
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I think you nailed your objective - but agree the concept does not quite jibe with the stripping away the myths of manhood concept stated in the brouchure, if anything the military style font in conjunction with the images seems to feed into the modern myths of manhood rather than strip them away. I would have used more images like the father and sons but kept the same tinted image look.
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Joel Glovier commented:
A big part of this brochure's development was based on another brochure for a near by church in Lancaster (LCBC) that is running the same program. The church administrator came to me and asked if I could basically replicate the other brochure quickly and get it printed, and so we kept some of the similar theme as theirs, but I went in a totally different design direction. Although it was important to him to keep the distressed look of the word "HEROES."
Also, alot of the imagery goes with adventure, danger and being a hero, thus the image of the knight and firefighter (which again were specific requests that came from similar images used on the other church's brochure).
Overall I still think they fit, because the program is a 3 year program. In year one the focus is on authentic manhood, and a strong emphasis on (obviously) becoming a hero rather than being a passive man.
Initially I had two more images of a father and kids (one a grandpa holding his granddaughter) but w
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Joel Glovier commented:
...but was requested to replace them with the images of the firefighter and knight.
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Mike Blunt commented:Well there you go, in the end we all have do what the client wants ... LOL. I think its a great looking brouchure and being that its a borrowed concept ...a fantastic job.
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i love the top logo image. perfect.
then it starts reminding me of WAR. why?
also, if you didn't tell me what this brochure was about, i would have no idea... even though you vaguely explained it. get simple and specific at the same time.
also, where in here does it show me that this will have to do with religiion?
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Great work man! The color scheme is very masculine and very effective in itself. Also the font choices are great as well as the layout! I've got nothing really to change. Excellent work!
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Love the color choice and composition. The silhouettes used are excellent. Enjoy the simple and straight to the point deliverance. I would have to say that the font used could be changed a little bit, it gives me a first impression of possibly "Mens Jeans" :) "levis" as a similar type font.
Great work
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While I understand the meaning behind it (the ruggedness) I don't think it goes well with the other fonts. I LOVE your color pallet, it is simply suburb. I also feel the form is very well organized and very clear, easy to use.
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replace the apostrophe with a small cross.
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Change that font boy, the rest is great
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I don't this all the photos for this brochure. The concept in this photos is differnte. I think change some photos.
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The colors and images used are really good choices. Very nice concept!
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I wouldn't change a thing other than uping the deadline to get those suckers in the mail! Good job! It is a GREAT program BTW! I went through year one twice because there was so much good information.
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Joel Glovier commented:
Wow - thanks Curtis. Yeah, that's good to hear. From what I understand I guess alot of guys do that because inintially there may be some hestitation to get involved but once guys hear all the buzz they want to jump in mid season and often end up going back to do year one again to get what they missed. I'm really excited about the program. Thanks for your feedback!
FYI - we had them printed and they are going in the mail next week!
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as some other said i would change the heroes typo just for don't have to many different typos. .. but i like to much the slogan it's encouraging . .. i saw it and i thought "i should be a man" :(
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Hi! I love the pictures that you chose for this piece! The colors are also great. I wouldn't change much accept for a few touch ups:
Maybe?
In the Title All Men Die... since from afar it looks like the comma interferes with the word "live" and the title is awkwardly separated. I would suggest maybe to put "ALL MEN DIE," on the first line and then "FEW MEN TRULY LIVE" on the second line and leave out the period. also to open it up a tad between the two lines.
I only suggest to leave out the apostrophe due to all the white space it leaves between the N and S.
I would bring the last line of the address's words closer together between the city and the state, and the state and the zip.
Lastly, I would pull down where you have others place their name. So, it would look a bit more even with the other open spaces.
I think HEROES stamped against the dark color looks great and that there is nothing wrong with the familiarity to the audience to LEVI.
I like how in the white space under the M in the title page kinda looks like Batmans' mask.
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Joel Glovier commented:
Amy, thanks for your very thoughtful response. I like your points. Unfortunately the design has already been printed and is in use.
Thanks again for your feedback!!
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Thanks for the feedback. I can see your point about the "heroes." Duly noted, but it's a free project with a very short deadline and the client is thrilled, so it'll probably stay! But I wish I had thought of that beforehand.