I like the 1st and the 4th the best.

I would probably use a different font and make it all lowercase, and a gray color.

I've done a simple mock up, hope you don't mind

Great start keep going!

no 1 is cleaner but i think there is a lot of gear in it- the bottom part of gear should be simpler- as a semi- circle and part of the could.. so the point is, even if you show just some gear (not the full circle)- you should be fine.

You said: "As such I think the design should be clean and fresh, but not too arty. We'd like to be the company that business owners can relate to, trust with their projects and completes projects that generate real returns for their business."

In my opinion, number 3 fits that description the best. It's very clean and simple, but gets the point across. It just seems to be the best out of all of them to me. Very professional.

However, number 1 does have a lot of promise. I like the concept. It just seems to be lacking something, though, and I'm not 100% sure that people would get that it's supposed to represent a gear. If I hadn't seen the lower ones with a gear concept, I don't think I'd have gotten it. Probably why 3 gets my vote instead. :)

I think the logo on the 1st concept is the best, but it'd be nice if you brought its size down and chucked a couple more smaller gears in there maybe?

I don't really liek the type on any of them, if you could incorporate the cut out of the cloud into the tyoe somehow thatd be cool and also look for a nice typeface that complements the simplicity of your cloud icon.

I would however consider changing the font to blue....I think it would be much nicer....I also dont like the font ....have you tried cooper black?

Well... all I can say is I didnt like them, way too simple, though your idea of keeping a gear in a cloud or vice versa is good it is old school, I dont remember where exactly but I have seen this concept before....

Defently the first one its the bes for a Logo, even ill make the mesh more Bold. with less teeth

I like the second one the most.

the works are the gear and they make up a cloud;

the 4th one has the same idea but it gets too cluttered.

I'd add a tad more space between "d" and "W"

perhaps you could try it out with 3 instead of 4 gears which are a bit wider, makes the logo a bit less complex.

the first could work if you adjust the opacity with of the cloud with 5 or 10% down so that the full gear has a more body

nice work ! i like the nr 3 and 4, but i suggest to make the nr 4 like nr 3 (clounds with wheels).

nr 1 is to simple and the wheel is like the sun ... and nr 2 is to retro :)

nr 3 and 4 are very cool, but try to combine them for a uniq logo.

try and refine number 4. i like the simplicity of number 4, but you dont find the idea of a gear in that one. what i suggest:

try and make the margins of the cloud (number 3 we're talking about) look like gears-like number 4...but with the full colour of number 3. and please dont use full black for the text (i suggest using gray, or a blue-ish gray)

I love your #4.

It definitely conveys marketing and thinking in the cloud.

1 is nice too.

I don't care for your #2.

3 is simple, not sure why you put the cloud on orks, instead of cloud, or other or the whole thing.