Atle IversenPremium Concept

Usability feedback wanted for

By Atle Iversen

   on Jul 26, 2010
5 Reviews0 Votes0 Favorites1374 Views

Concept Reviews

  • Abhishek Kumar

    Abhishek Kumar

    Rank: 1 Elite


    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    2 Votes
    This review has been awarded.
    a few things..

    Posted on Jul 26, 2010 at 8:36 AM

    site needs a lot of modifications:

    • the top band should cover the right main column too, top band ends abruptly.

    • your logo needs to be highlighted more- black on black with blue glow does not work. also, please redesign your logo if possible.

    • the layout and alignment issue is there overall.. please align the content properly- ex- look at the footer, it starts somewhere in the middle column and ends in the middle of right column.

      • and then you have major issues with the content- highlight the product 'iknow' as a header- add more headings/subheadings if required..
  • Mathias Hofman Laursen

    Mathias Hofman Laursen

    Rank: 7 Student


    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Less text

    Posted on Jul 26, 2010 at 10:04 AM


    Good overall design - the only feeling I have is that there is too much text going on

    • Atle Iversen
      Atle Iversen commented:
      Posted: on Jul 27, 2010 at 5:15 PM

      Thanks, but a bit short on the feedback ? Not very easy to fix without any details ?

    • Aurimas Adomavicius
      Posted: on Jul 29, 2010 at 10:20 AM

      I'm going to start spanking users who leave this type of feedback... :)

    • Mathias Hofman Laursen
      Posted: on Jul 29, 2010 at 10:38 AM

      How much time does a user spend on deciding weather or not to continue browsing your site? Answer: Around one second

      How will he establish the reason for leaving the site? Answer: First impression

      What was my review based on? Answer: Exactly these two parameters

      There is no need to go into details to establish what text should be reduced on this site - ALL text areas should be minimized.

      So try and listen also to even the simple feedback. It's about quality at the end of the day - not quantity.

    • Atle Iversen
      Atle Iversen commented:
      Posted: on Jul 29, 2010 at 1:07 PM

      Hi Mathias, I totally agree that the first impression is very important, and that we will probably lose people the first 1-2 seconds.

      However, I get a feeling from some of the other comments that just reducing the text on the frontpage won't solve ALL our problems ;-) ....

      We need to consider hiring a designer or web developer, building ourselves or contracting, or simply tweaking a little bit ourselves. Reducing the text is something even I can do, but I'm not qualified to evaluate the design/usability quality of the site, which is why I'm asking you guys :-)

    • Mathias Hofman Laursen
      Posted: on Jul 29, 2010 at 2:03 PM

      I will try and elaborate on my comments. Left hand side. Maybe extent the header to cover this are to the left and get you "selling" phrases (which are good and clear) incorporated into the header as a site "presentation".

      Same thing for the left hand side actually - extent the header to cover the whole top and move this text down below the call to action buttons.

      In both cases you could probably be without 3-4 text inputs. The user will scan the first two topics/bullet points and will click for "more" if interested.

      Also move the text below the image/header as it seems to repeat the messages you want to communicate in the text column on the left hand side.

      That would be my two cents in order to create a calmer and more focused first impression within the first few seconds of visiting the site.

  • Ryan Brindley

    Ryan Brindley

    Rank: 1 Elite


    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    1 Vote
    This review has been awarded.
    Directed Content

    Posted on Jul 27, 2010 at 8:38 AM

    Hey Atle, Usually I like to give in depth reviews as much as possible, however you have a lot of content here to discuss, so I'm gonna do what I can to help you out without going overboard. Overall though, you seem to have the correct content, it just doesn't have the best graphics and organization that I'd prefer. Hopefully though I can give some pointers to help you.

    As for your header, instead of having a generic list of sections of your website. Think about the actions that the viewers are most likely going need. For example, they've viewed your site and have made a decision to buy so they look up in the navigation...but there is no purchase/buy button. where do they go? Download? Products? Take a look at Free Agent's menu They have a typical menu but they also have a "Try FreeAgent" bit green button that really grabs the user's attention. This serves two purposes. First off, it's great usability, second, repetition on a site is great! So the more often they see the action you want them to do, the more likely they are to do it :-)


    (1) Let's start with something simple :-) I think someone had already mentioned this, but it'd make things look a lot better to have the header span across the top of all the content.

    (2) Your logo: It's really hard to see. You could, however, make a few simple changes to resolve this issue. Something you might try is making "Ppc" white and then "Soft" that blue color, do a gradient overlay (and/or whatever you want to do to give it cool effects) and then give it a 2-5px drop shadow at 90deg. It also doesn't look like you're stuck on a specific font, so if you were up for it, maybe try a sans-serif font like Helvetica, Myriad Pro, or Trebuchet MS. Bottom line though, make it more easily visibile :-)

    (3) As for a layout, instead of dividing sections horizontally, try doing it vertically. Take a look at: for some inspiration as an example of what I'm talking about. Why am I suggesting this? Good question, here's the answer.Your product is being crowded by much much less important information. You want your product to totally captivate the viewer and it can't do that as well as (or at all) in the current layout :-) Think of it this way, some people don't care about the content on the left or the right, so why force them to read it. Move it under what EVERYONE wants to see so then the content becomes optional as it should be :-) That way the viewers that are searching for more information still can just as easily access it (people can scan vertically faster than horizontally), but it's not in the way for the people that could care less.

    (4) What is it you want the user to do? Are you just as happy with the user learning more about your product and buying it? (The answer is probably not). I'd determine what it is you'd want the users to do and then provide content to support that front and center. My suggestion: focus on getting them to download the trial or just buy the product. To do that, I'd provide more information about your product (freeagent has a video which is amazing because it gives a lot of information without all the space) and then make the Buy and Download buttons bigger and the learn more just like a text link or something underneath buy or download.

    (5) Also, I'd consider looking at your copy (text/words). Marketing is usually more effective if it's user-focused (what YOU can do with the product) instead of product-focused (what the product does).


    (6) I'd consider changing the download buttons to green. It'll catch the user's eye better.

    (7) I'd also do something to make the prices bigger and much easier to see/read.

    (8) Also, where is the free trial download link? You probably need to create a separate download link for it, or remove the prices on the download page and note that they are downloading the free trial.

    (9) Fix your graphic so that the X-axis text is all on the same level. Basically, give your graph more space! People like pictures (more than text or so I've heard).


    (9) Again, change buttons to green :-)

    (10) To simplify things, maybe combine support and upgrades to: "Support and Upgrades"

    (11) Again, bigger prices.

    (12) Look at your copy here as well...this is a VERY important page, you want the user really excited to buy your product. So don't through facts, especially general ones, at the viewer. Throw awesome success stories and features that they'll want buy!


    (13) I'd keep your downloads consistent across the pages. One is on the side and the other is in the middle of the page. Keep it consistent for the user's sake :-)


    Okay, and I've run out of steam for now. But before I finish, lemme comment on the overall graphics. They just kind of seem old. I'm not sure when you designed this site, but if you really want a kickin' site, the first thing I'd do is heavily redo the graphics. What specifically? Really look at the colors you use. Black and pale-yellow don't really scream professional. The pale yellow is usually used to accent more dominate colors. Also, see what you can do to change some of your text into infographics, or add some icons. You'd be surprised at how much a good graph(ic) really does to a site. Google: "professional web design inspiration", or something like that and just view a bunch of the awesome sites out there to get ideas. You have the content, it's just about presenting it :-) Good luck!

    • Abhishek Kumar
      Abhishek Kumar commented:
      Posted: on Jul 27, 2010 at 3:31 PM


    • Atle Iversen
      Atle Iversen commented:
      Posted: on Jul 27, 2010 at 5:18 PM

      Yes, Wow :-) !

      Very detailed and impressive review; a lot to digest and consider. Lots of useful tips and direct "to-dos" I can forward directly :-)

      Thanks a lot !

    • Atle Iversen
      Atle Iversen commented:
      Posted: on Jul 30, 2010 at 3:18 AM

      Ryan, I just want to add a little comment; if the award-system at Concept Feedback was more flexible, I would have given you more credit (I have suggested a better award-system to Concept Feedback directly).

      Unfortunately I can't, but at least be assured that your feedback was very much appreciated !!

      Thanks again

    • Ryan Brindley
      Ryan Brindley commented:
      Posted: on Aug 02, 2010 at 8:59 AM

      Hey Atle, Glad I could help! I'm not on here for the credits so it's no biggie. If I were it would have been a lot shorter. I hold the theory that you learn while helping others, so that's my objective :-) Anyway, glad to know my review has been really helpful. I hope things go well with your site and feel free to ask for more help if you want/need it!

  • Aurimas Adomavicius

    Aurimas Adomavicius

    Rank: 1 Elite

    CF Verified professional


    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    1 Vote
    This review has been awarded.
    Usability / graphic design

    Posted on Jul 27, 2010 at 9:49 AM

    Hello Atle,

    first I would like to mention that you should hire a professional to do the design with the content you have on there. I know you're requesting information about usability, so I won't critique the design.

    I would also consider redesigning the logo - it doesn't look like a professional tool right now since the owners took only enough time to bold Times New Roman and use the outer glow filter in photoshop.

    Let's continue to the message and general layout.

    • Latest news/ articles is practically invisible and just clutters the page. Do you really perceive this information to be important to place it on the homepage? If it is - why put it in the least focus receiving area (the right side of the screen). If this is a blog type / news section - why not just put it in a larger font below the three columns with buttons?
    • Your proposition of value is the main screenshot... but most of the time the app itself is covered with text. I would kill the left column, expand the main area. Your main statement is good, not sure if you need to specify it's for Windows.
    • I would create a short blurb under the main headline, move the screenshot to the right, make the screenshot a flash video that can be clicked on to view how the app works.
    • Why is Buy Iknow the third button? Isn't this the most important? Is learn more / download / buy iknow all of the same weight in importance? Why is the text not vertically centered in buttons? Why are they all of different colors?
    • I would suggest sticking to one "Action" color on the website and making links and buttons of that one color. Simplifies the life of someone who's trying to figure out what does what on the site.
    • There are drop shadow effects on headlines, headers, a myriad of styles that clash with each other. I would suggest to simplify, remove effects that aren't adding anything (but this is really more under the design part, so I guess I'll quit)

    I hope this helps.

    • Atle Iversen
      Atle Iversen commented:
      Posted: on Jul 27, 2010 at 5:20 PM

      Thanks :-)

      Yes, this helps (but don't be afraid of commenting design either - anything that can be improved is welcome !)

  • Karnika Yashwant

    Karnika Yashwant

    Rank: 5 Advanced


    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    1 Vote
    This review has been awarded.

    Posted on Jul 28, 2010 at 5:06 PM

    The website home page is confusing. I don't understand the right cause of this website. Things are not in place.

    The logo does not show well. Information on left, right, top and bottom makes us get a bit tired.

    Need to maintain single color scheme

    Latest News articles may be removed to get the page centralized.

    The design needs a lot of changes and colors too. The content needs to be in place.