John CartlidgePremium Concept

Business School Website

By John Cartlidge

   on Jul 27, 2010
13 Reviews0 Votes0 Favorites831 Views

Concept Reviews

  • Jamal Jackson

    Jamal Jackson

    Rank: 1 Elite

    5207

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    5 Votes
    This review has been awarded.
    Whrer is your footer?

    Posted on Jul 27, 2010 at 11:55 AM

    Hi John, this site has all the necessary information of a good school website, but the design, excuse me for being blunt, needs a lot more work. You seem to have talent and be capability of making this into a strong design. Here are some of my suggestions and a link to an article showcasing higher education websites http://www.smashingmagazine.com/2010/03/19/showcase-of-academic-and-higher-education-websites/:

    Notes Added to Images   View

    • Home page
      • 1What no footer, : (

        A footer is necessary in any design. In your case, you should have one too include things like copy right info, address of this school, a site map, privacy policy, maybe some social network links if the school has any, and whatever other links of this nature. It also is a common way of letting people know when the page has stopped, ^_^

      • 2Remove the rounded corners background.

        You should be embracing the white body background in you design instead of fighting with it. By putting the grey and red background under these text areas you are making it difficult for some of the text to properly read. Also, don't like the rounded corners.

      • 3Loose the mouse

        Just don't like it

      • 4This can go in your newly crafted footer

        The Established in 1973 part would look better down there.

      • 5Improve alignment

        Your side bar nav should be on the same line as the rest of the page above it.

      • 6Why so much space

        Bring the search bar in more to the word search and make it a little wider

      • 7Space out your sections

        This is really tight. Try reducing the width of these two sections to add some space

      • 8Who is honestly going to read all of this

        A welcome message should be short and sweet, but able to cover all the key information about your site. Also, increase the line height in all of your sections by a few pixels. Makes them easier for visitors to read.

      • 8Who is honestly going to read all of this

        A welcome message should be short and sweet, but able to cover all the key information about your site. Also, increase the line height in all of your sections by a few pixels. Makes them easier for visitors to read.

      • 9Add more vertical space between sections

        The sections of this page are really close to each other, space them out a bit

      • 10This seems like a lot

        Does all this really need to be here? I would only have everything from greenwich to london here, and all on the same line and with a smaller font.

    Notes Added to Images   View

    • Programme Page (most course pages are similar to this)
      • 1This section should be in a footer

        It makes more sense for a useful links section to be in a footer instead of over your main navigation menu.

      • 2Your entire site should have the same color scheme

        no mismatching, ; )

      • 3Bigger line height and break down passage

        Breaking it down would make visitors more likely to read it without being overwhelmed and it makes it look better.

      • 3Bigger line height and break down passage

        Breaking it down would make visitors more likely to read it without being overwhelmed.

      • 4Loose the background grey!!!!

    Notes Added to Images   View

    • The Prospectus Request 'sign up' page. Want to encourage more to this page and then more sig
      • 1Make left aligned and loose the background color.

      • 2Uneven spaceing

        Why is this form entry so close and the others are more spaced out?

      • 2Uneven spaceing

        Why is this form entry so close and the others are more spaced out?

      • 3More spacing between these two sections.

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:39 AM

      Very useful feedback Jamal, especially the link you provided. Some of this is really basic stuff and it just goes to show how blind you can become to the obvious stuff when you stare at the same design day in day out! Thanks for your feedback

  • Kurt Farrar

    Kurt Farrar

    Rank: 2 Titan

    693

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 2
    4 Votes
    This review has been awarded.
    General spacing

    Posted on Jul 27, 2010 at 12:00 PM

    Overall I like the design. There are a number of small tweaks to the design and layout that could improve the quality that the brand portays.

    Please don't take the number of comments I've made on the graphics negatively. I won't be offended if you ignore them all, as they are only minor adjustments to an already adequate design.

    I agree with the previous commend that a gradient would work well on both the top-link bar and the left-hand bar, though please don't make the mistake that most people do when making use of a gradient of going from white to your colour. Your gradient really should be more subtle, perhaps from a pastel tone to your current colour. This gives depth without distracting from the real purpose and aim of the site. Also make sure this is done with background graphics for accessibility rather than making graphics for each option.

    P.S. Apologies that note 1 appeared on image 3 so many times, it didn't appear to be saving the option, but now won't let me remove the duplicates. :o|

    Good luck!

    Notes Added to Images   View

    • Home page
      • 1Avoid use of CAPS

        CAPS don't give a modern clean look.

      • 2Is this required?

        When clicking Apply, does it start by searching an index of courses in order to apply for it? If so, perhaps apply should be a button/graphic on each course page rather than a navigation option at the top. Removing this item may give you enough space back to prevent wrapping on navigation items.

      • 3Is this required?

        With the Student Zone/Change of address item down the left, is this necessary?

      • 3Is this required?

        With the Student Zone/Change of address item down the left, is this necessary?

      • 4Use of colour

        This colour doesn't seem consistent with the top and left... perhas the same shade as the title should be used, or alternatively dark gray or black should be used instead.

      • 5Taller graphic

        With a narrowed top link bar, the graphic heigh could be increased, but perhaps this could also extend further down also 20 - 25% taller.

      • 6Reduce width

        I like the font/bold/contrast of the top level links in this menu, but does the menu need to be quite so wide? Could perhaps a smaller font-size without bold be used?

    Notes Added to Images   View

    • Programme Page (most course pages are similar to this)
      • 1Consistent width

        Perhaps this left hand bar could be wider to be more consistent with the left hand bar of the homepage. This would then allow a little more padding in each of the cells.

      • 2Icon seems a little dull

        May be worth revisiting this, the red seems to have been lost a little during export.

      • 3Nice graphic

        I like this graphic, the spacing, font-size, font face etc. all look rich. The image looks a little fake face placed on sky, but it works nonetheless.

    Notes Added to Images   View

    • The Prospectus Request 'sign up' page. Want to encourage more to this page and then more sig
      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 1A little more subtle shadow

        Maybe increase the opacity of the drop shadow

      • 2Left or right align the bread-crumb

        This will vary in width and be harder to read if it's centered.

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:41 AM

      Great feedback Kurt, lots and lots of little jobs over the coming weeks I think! Thanks, all the best.

  • Efren Hidalgo

    Efren Hidalgo

    Rank: 2 Titan

    264

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    3 Votes
    I like but needs better navigation distinction

    Posted on Jul 27, 2010 at 12:21 PM

    Overall, without focusing on the design because I think that has been discussed, I think that the navigation needs to be vetted. I do not know where I need to focus first: top OR left navigation.

    This is extremely important. It seems that the main focus of attention is centered on the left nav while the useful tools and secondary information (news, contact, etc.) are located on the top nav.

    You also list the Apply, Programmes and Prospectus links where I think consequential information is located: at the top.

    Search is in a strange place. I know more and more sites are placing Search as an element within a navigation but it's true place is should be above, front and centre.

    The placement of the left nav arrows seems a little confusing as well. They are meant to convey an emotional response in the user: "Click here!" while you are using them more as a functional object.

    Colour. There should be greater colour separation between both navs. Primary (or global) should stand out more since that's what you want people to focus on.

    I hope this helps.

    Cheers!

    ef®en

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:43 AM

      Hi Efren, thanks so much for your valuable feedback, I feel slightly bad I had to divvy up the points in Two's, I'd rather of given a couple of ones as I didn't really have enough to go around, sorry!

      You were the first to really focus on navigation and you're bang on, I've used the arrows as part of a 'design' rather than using them to guide visitors. I have some work to do! Thanks again

  • Lora Vardarova

    Lora Vardarova

    Rank: 1 Elite

    409

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    3 Votes
    This review has been awarded.
    Redesign the header of the subpages

    Posted on Jul 27, 2010 at 2:42 PM

    Let me start by saying that I am a student looking for a university to continue my education. That is I visit lots of university websites.

    1. The prospectus - you say that you want more people to download the prospectus. But on the homepage it is now that easy to locate it, it is not one of the first things one will notice. I would put the image of the prospectus you have on the prospectus page on the home page so that it attracts people's attention. The webpage says that you can download it or have it emailed to you. But I could not find a way to download it, I only see the form to request one, should I feel the form in order to download it? It doesn't make sense. Also, why the phone number is a compulsory field, I am sure a lot of people would not feel comfortable providing this information;
    2. I really like the menu on the left, although I find it a little bit misleading. The arrows before the items imply that by clicking on them I will open some submenu like the one for Our programmes, I was surprised when I was redirected to another page. Also, I did not expect another menu to open when I hover on the programmes, Then this submenu has an arrow after each item and I thought that by hovering on this items some subsubmenu will open again but it didn't happen. That is the navigation is not really intuitive.
    3. It is fairly easy to locate the information on the front page but I cannot say the same for the subpages. The header is far too busy. First of all, I would definitely put the useful links in the footer, this way the header will not look that busy.
    4. In the global navigation you should think of way to indicate the currently selected subpage - different background color or anyhting...
    5. The slideshow on the front page - too fast as there is a lot of text, not enough time to read it and no way to browse through the images and go to a previous slide if you want to see something.

    Hope this helps.

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:45 AM

      Thanks Lora, very useful stuff. I've already picked up on a few of your points and the navigation has been mentioned a few times so that's definitely the next thing to be addressed. Really appreciate you taking the time to provide feedback, thanks very much.

  • Chris Wright

    Chris Wright

    Rank: 1 Elite

    176

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    2 Votes
    This review has been awarded.
    Reduce the amount of content

    Posted on Jul 27, 2010 at 3:42 PM

    The notes will hopefully detail specific comments, but in general the greatest issue is how packed the site looks. A small amount of extra white space could make the page much easier on the eyes, and this could be afforded by reducing the length of some of the headings.

    Generally, the colour scheme works well and appears to fit in with the logo you have to work with.

    The menu on the left seems to take up far too much of the page, and seems to dramatically affect the amount of space you have to work with. This could possibly be improved by reducing the length of the text used (see notes for further).

    Notes Added to Images   View

    • Home page
      • 1Nav

        Good strong navigation that seems relatively clear. Could perhaps look more 'clickable' by using a slightly greater amount of shading on the edges between the buttons and a minor gradient

      • 2Too many options

        Simply says it all- there are too many options on the side here. Rather than having all of these as a drop down menu, you could have a seperate page for these options as they really make the page look too cluttered

      • 3Logos/Footer

        A good collection of logos to show affiliations, but this isn't a substitute for a proper footer which would help hold the page together more clearly. This would also give you place to say who designed the site!

      • 4Wordy

        Cutting down this heading could make it much more effective- 'Enrol now for October!'. This would make it much easier to read, whilst transferring the same information

      • 5Wordy

        Same again as the previous comment really, the words could be cut down here to increase the impact of the heading.

      • 5Wordy

        Same again as the previous comment really, the words could be cut down here to increase the impact of the heading.

      • 6Wordy

        Yet another heading that could be cut down to help the impact somewhat

      • 7Alignment

        Can't tell exactly from the picture, but some of these words seem slightly out of line on the left edge

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:46 AM

      Thanks Chris, some really valid points, a number of which we've already actioned and the rest will go in the pot for consideration! Thanks again for your time on this, really appreciated.

  • Jason

    Jason

    Rank: 3 Superior

    486

    • Design: 3
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    2 Votes
    This review has been awarded.
    Headers

    Posted on Jul 26, 2010 at 1:22 PM

    Great job overall. As you can tell, my only real concerns are with the headers.

    Notes Added to Images   View

    • Home page
      • 1Distracting

        The lower case "i " to start this sentence is very distracting. I'd say if you could, scrap that whole line and clear up the header, but it is my assumption that all of that information is absolutely needed?

      • 2Tiny

        Such a small logo! Looks really "dinky". Try increasing the size of the header by about 50px and liven up the logo with some classic photoshop enhancers.

      • 3USA Today

        I remember when I realized how illiterate American's are. It was when the USA Today newspaper decided to stop throwing so much text all over and emphasized on pictures. I think this could be a good case for your audience. That's a great picture, but I'd add at least 100px in height to it. To really capture those first views. 1/3 Recommended? That's a BIG message! It needs to be in a bigger picture.

      • 4That's it

        The rest of this looks great. The only changes would be really subtle ones, but why fix something if it's clearly working well already right? :)

    Notes Added to Images   View

    • Programme Page (most course pages are similar to this)
      • 1Left

        Knock this a little more over to the left so it doesn't hug the border.

      • 2This is a huge header.

        Is there anyway to shrink this down?...Useful links seem like a footer thing to me.

      • 2This is a huge header.

        Is there anyway to shrink this down?...Useful links seem like a footer thing to me.

    Notes Added to Images   View

    • The Prospectus Request 'sign up' page. Want to encourage more to this page and then more sig
      • 1Down it

        Once again, that's a huge header, I'd toss the useful ilnks at the bottom for usability. Everyone who views this page, and probably has a lot of chrome on their web browser, will have to scroll down on EVERY page to get where they want, that could be frustrating for 1% of users.

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:38 AM

      Thanks Jason, some really valid points and we'll take them onboard.

  • Kristian Tasevski

    Kristian Tasevski

    Rank: 1 Elite

    CF Verified professional

    741

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    1 Vote
    Navigation madness

    Posted on Jul 27, 2010 at 7:17 PM

    I will focus my review on the left hand navigation as I feel that there is A LOT going wrong with this.

    The navigation is quite confusing. It's implementation violates a lot of best practices.

    • First of all, the general appearance of the navigation implies an accordion behaviour. In particular, the >> and v graphics to the left of the links strongly imply accordion behaviour. In addition, the way that "Our Programmes" is opened up is exactly what is expected of an accordion. However, the menu does not behave as an accordion. Far from it actually. When I clicked on "Student Zone/Change of address" I really expected the nav to open up to display a set of sub-options in the same appearance style as the sub-options to "Our Programmes".

      Whats more confusing is that the page that I was directed to after I clicked on "Student Zone/Change of address" DID implement an accordion menu ?! Now I started getting really confused. I actually checked the page in a different browser to see if it was my browser that was playing up.

    • There is no visual element (other than the cursor changing to a hand) to indicate which of the navigation elements have sub-options. The >> to the left implies that they all have sub-options but they dont.

    • In the second level navigation that pops up, all of the elements have a right arrow at the end of their row. This indicated that they all have a third level navigation, but they don't.

    • The navigation does not degrade gracefully. With javascript turned off You get an enormous list at the top of the website with no styles applied. I have done jobs on University websites myself, you will be surprised how many users visit the page with javascript turned off. Actually for University/College websites it is generally a very strict requirement for the website to degrade gracefully for javascript disabled and styles disabled.

    • Why is the search a navigation item?

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:48 AM

      Very detailed review Kristian, thanks for taking the time. I'm sorry I didn't have enough credits to go around, not very fair that I can only award to 5 reviewers, sorry.

      As I've said elsewhere, it's obvious from you guys there's a fair bit of work to do on the left menu but I can see what needs doing now and realise I was using things like the arrows as part of a 'design' rather than as cues to how the navigation actually works.

      Thanks again

  • Benjamin Evans

    Benjamin Evans

    Rank: 1 Elite

    692

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    1 Vote
    too cluttered

    Posted on Jul 27, 2010 at 8:34 PM

    The design is too cluttered for me to understand what is going on.

    The text should be larger to enable scanning and the color scheme doesn't work too well

    the design inspires an initial response of 'what is this site about?'

  • Randy Hatcher

    Randy Hatcher

    Rank: 3 Superior

    240

    • Design: 2
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    1 Vote
    not so busy

    Posted on Jul 28, 2010 at 10:56 AM

    Overall I think this is a very functional website. Know that there is a lot of information to supply, but this makes it a little overwhelming. The first concept works the best for me, the other samples didn't look as pleasing to the eye. Wonder what it would look like to have more people holding hands to stretch out to the edge of the page. Great for the student to move around. Good job!

  • Karnika Yashwant

    Karnika Yashwant

    Rank: 5 Advanced

    156

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    Few alignments and it is done

    Posted on Jul 28, 2010 at 5:16 PM

    The name in the header can be left aligned along with logo to get attraction and appeal

    Side menu need not have scroll

    Footer missing

    Try to reduce the width of the side menu

    Design can be enriched with web 2.0 a little

    • John Cartlidge
      John Cartlidge commented:
      Posted: on Jul 31, 2010 at 11:51 AM

      Thanks Karnika, the side menu shows a scrollbar quite randomly, we're trying to fix that but may well dump this menu soon anyway based on other feedback!

      As for enriching with web 2.0, you're right but there's a balance to be had as many of our visitors are quite high-brow so we need to walk a fine line!

      Thanks for taking the time to offer feedback

  • Ross Tulloch

    Ross Tulloch

    Rank: 3 Superior

    522

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    breathing space

    Posted on Aug 01, 2010 at 8:01 PM

    Hello John,

    Further education is a really interesting offering in terms of user engagement. As you know the user tasks and audience groups can be so varying.

    On a macro level there is little wrong with the site and much to be happy about. As a user the tasks are clearly set out by audience groups, you even have deeper level links straight to (presumably) the top courses offered. So architecture wise the home page works well.

    On a micro level (the picky stuff, which is personal so ignore if you disagree), much of the content feels constricted by a lack of 'white' space,

    the nav needs more padding and just finishing touches.

    the "menu20" needs either a pixel or two more height (or even better no height specified) as in my FF there is a scrollbar.

    I dont believe two moving pieces of media on one page is effective from a users readability perspective so the 'need some academic guidance' would change to a static image - the size of the multimedia is lost anyway (imho).

    A couple of other users mention the lack of footer, as you know the role of the footer has morphed into being a secondary navigation tool, at its most basic it is at least a source of info, a tool for your users - you expect to see a webmaster contact, a last updated date and in my own institutions case essential legal information such as copyright, ESOS, CRICOS info etc. so from the legal side of things it might be worth investigating.

    From a user task view I think the bigger problems are on the secondary level landing pages. there is the top bar which seems to be quick links then a big swaythe of 'useful links' perhaps these can be categorised and built into a more useful lighter global nav/header. the multimedia on the same billing as the Schools header is odd. As a more 'standard' layout for the lower level pages i'd expect to see the header with the global nav underneath (the home, programmes links), nav on left as you have the content central but then the multimedia below or above the quick links. The page is 900px, perhaps a 960 grid could be implemented to allow more space, although a content review and cleanup may reap wonders for you.

    Hope these haverings are in a small way useful, the fact you are on here shows you have the right intentions for your users.

    Ross

    Notes Added to Images   View

    • Home page
      • 1padding

        the drop down menus need imho a bit more padding and room to move, they feel unfinished from a design perspective

      • 1padding

        the drop down menus need imho a bit more padding and room to move, they feel unfinished from a design perspective

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

      • 2sub nav

        the sub nav flyouts have an arrow which made me expect another level of nav

    • Ross Tulloch
      Ross Tulloch commented:
      Posted: on Aug 01, 2010 at 8:31 PM

      apologies John, I had all manner of bother with the image comment thing(!) and gave up so excuse the amount of text feedback

  • Dana Negomireanu

    Dana Negomireanu

    Rank: 4 Master

    16

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    pastel colors?!

    Posted on Oct 15, 2010 at 9:08 AM

    Hey, About the look of all 3 pic: not very modern or by current trends. Try to use full vivid colors full of life... a happier outfit for the website. If the students are not looking for a traditional university (either due to funds or grades etc), I'm sure they are looking to have fun and probably they want to know also what kinds of activity are there: sports, music, clubbing, bars I suggest a real video tour in witch you present the real life from that school. Don't forget to integrate the social icons (sharing and follow) If there are international students maybe you could integrate a area for them to help finding accommodation/jobs and integrate better. I hope this was helpful. Good luck

    P.S. maybe you can somehow integrate the logo in your layout?!

  • Rick Battle

    Rick Battle

    Rank: 3 Superior

    179

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 4
    0 Votes
    add depth

    Posted on Jul 26, 2010 at 11:47 AM

    not a bad design for your target audience. my only real thought (without overhauling the whole thing) would be to add depth. the page itself is flat. experience with soft gradients in the menu and shadows on edges. also consider adding a separator between the footer and the page content ... even something as simple as a light gray to white gradient would do. it would keep the eyes more focused on the page content instead of drifting from page content into the footer without realizing it.