Agnieszka Walorska

Redesign of babor.de

By Agnieszka Walorska

   on Jul 23, 2010
5 Reviews1 Vote0 Favorites500 Views

Concept Reviews

  • Taylor Norrish

    Taylor Norrish

    Rank: 2 Titan

    107

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Background is distracting

    Posted on Jul 23, 2010 at 6:17 PM

    Clean, professional, and nice.

    Aside from the background which others have given great feedback on, a couple of thoughts...

    Wider Content Frame - The content frame is narrow and the background very outstanding, so I'm distracted from focusing on the product and buying. - The narrow content frame also creates tension within the frame. Even though there's nice space around the elements, the big empty space outside makes it feel cramped.

    Color for the Buy Button - Color would make the buy button more compelling and differentiated from the other actions on the page.

    I'm not totally digging the vertical nav on the left side. It's hard to read, unfamiliar, and doesn't feel totally related to the sub-nav.

    The black rectangle, "Live-Chat/E-Mail" between the cross-sell items seems like a header for the bottom row, but it's not.

  • Jeff Ballweg

    Jeff Ballweg

    Rank: 1 Elite

    180

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    A bit of colour on the buy button

    Posted on Jul 26, 2010 at 9:19 AM

    I agree with some of the other reviewers, the gold background didn't look like leaves to me at first, it looked like cracked desert sand - not lending well to the calming sensitive face cream.

    Also, I think you need a bit of colour just for the shopping cart button. I see you do a bit of red for the "NEU" in a few places - I think this would look great extended to the buy/cart button.

    Since the red isn't used as an overtone on any of the other pages it'd look fine throughout, help usability and probably convert a bit better too.

  • Leanne Trim

    Leanne Trim

    Rank: 10 Newbie

    3

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Wrinkled skin

    Posted on Jul 23, 2010 at 5:11 AM

    Hi Agnieszka,

    I like it, clean simple. There's lots on the page yet it's uncluttered.

    One thing I don't like the background on the first concept. Is it intentional that the background looks like wrinkled skin and the out of focus areas are implying that it will make you smooth? My gut reaction is to think old and damaged and not young and revitalised.

    regards leanne

  • Balázsi Miklós

    Balázsi Miklós

    Rank: 5 Advanced

    19

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    Draft

    Posted on Jul 23, 2010 at 5:48 AM

    I like your concept very much. Very up to date design. I bet this isn't your first webpage :)

  • Chance Hoffman

    Chance Hoffman

    Rank: 3 Superior

    509

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    background

    Posted on Jul 23, 2010 at 9:40 AM

    I agree with Leanne's comment. When I see that background it mentally hurts my skin. It makes me think of terribly cracked lips. Ouch. I like the color, just try a smooth skin texture. Oh and I like your secondary vertical menu. The green swirl is a little overpowering as is, maybe watermark it back a little. The bubbles are fine. The fourth texture to me looks like a very poorly painted wall where paint dripped. The leaves are fine although the shadow in the shot lines up with the left side of your content and seems a little distracting. The last one seems to compete with the page content, I find that my eyes are darting back and forth and its difficult to concentrate on the page content. I like the sideshow on the last page though.

    The page layout itself is nicely done, just get your backgrounds squared away and you will have an enticing site.