Attempt #2

A few small things off the bat:

• check your spelling; typos kill credibility
• the leading link should be the one that you want your visitors to click on immediately. this means that if you want them to find out more about redifloss before buying, then great. without knowing much more about the product, I can't offer any insight on what would work better in terms of your sales funnel.

The design is very bland in my opinion. Overall, it doesn't excite me... Floss isn't exactly sizzling, but your site should make it seem glamorous. Maybe use some humour to engage the visitor - get a great close up of broccoli in someone's teeth and use a clever tag line... Anything other than blue, white and flat colours.

you are on the right track here Jason, you need some more work on this but I think this is going in the right direction. I have seen your first design and I couldn't review it :), was all bad ... but this one is ok.

You need to add more content to the page, make the menu bigger, not so small.

Add some more items in the top right, that is your header and it's a bit empty with only the logo on white bg, you could add some social media icons if he has any social activity or the contact details.

Don't display the contact details like that, why make the user click to open for the info ?

for the buy now section you could make something like this:

http://patterntap.com/tap/pattern/5904102474b7f784cb28d8

or http://patterntap.com/tap/pattern/18676310914b7f76a7517ee

or http://patterntap.com/tap/pattern/14079860744b7f77562684f

and take a look around on that website you will find good inspiration.

You need a footer ... at least more than you have now, the copyright info.

very nice blue and I love the area under the menu, with the big tooth and the gradient looks good.

Nice job so far, can't wait to see the next improvements.

Big headlines work great as in your design.

Add more details like maybe gradients or subtle textures to make it more web 2.0.

Don't have the social media icons on the upper right - they will likely draw visitors away form the site...instead replace with something more important like contact.

You're going in the right direction with colors, but everything else is off course.

Everything seems disorganized and unappealing. Maybe adding a subtle gradient to the navigation and statement box would help.

Also, the content is way too big and unappealing. "Contact Us" and "Buy Now" are too big for their own good and the body text seems too big.

I would look around other dental websites and get an idea of how they organize their content. A little inspiration doesn't hurt.

Well, I am not really sure this is a serious design attempt because of the drugs and alcohol objective, but I'll go forward assuming that it is.

1. This design doesn't make me WANT to use the product. The tooth image gives instructions about how to use it, but no real reason WHY I would want to.
2. I don't think the street map matters much if this buyer is going to order online. It is getting space that could better be used for something promotional.
3. Stock photos of pretty people with shiny white smiles are a dime a dozen. Find one and use it. Human faces engage human viewers.
4. Similarly, you could probably find an image of someone who should be an attractive person, but has something stuck in his/her teeth. People will recognize that the DON'T want to be that person!
5. I don't know about you, but I am not going to buy anything without knowing the price. Where is the price listed?
6. All sales depend on the buyer having a sense of urgency to buy now instead of later. Even if I think I might want to try this product sometime, why should I try it right now? Build a good answer into your design if you can.
7. Get some dentist quote about the importance of flossing, and put it into the page very visibly. Use the logo of the dentist's association if you can. These "professional" signs will help enhance credibility.

Anyway, I don't mean to be a harsh reviewer. I'm just sharing some thoughts about how this could potentially sell more successfully. I hope this is helpful feedback, and I certainly don't mean to discourage!

Cheers, Rick

I like the learn more takes you in, and there is nothing else to do so you will very likely go in. As for the logo not sure, looks simple, depends on the dentist demographics, surfer dudes, then yes.

Its a very good, clean design but i would like some more color and even details or web 2.0 tools.

I really like how clean and simple this design is! My attention is immediately drawn to the blue gradient header area and the tooth with directions. With that in mind, the content in this area should be very clear and concise. Maybe for your "favorite quote" say something like "Rip, Pull, Floss." The only issue I have with this area is that the directions for how the floss works use small text that is a little hard to read. This is a bit of a problem since, with the design as it stands, it's the only thing that explains what you are selling.

I would focus heavily on the product and how easy it is to use (it looks really easy!)

I think it's really engaging to have the beginning of your checkout process right on the front page, ready to go.

The only other thing I find confusing is to whom this site is targeted to. Dental offices? Everyday people? Distributors? This could be easily resolved by simply stating who you're offering to work with. You might consider a section stating how your offerings are different depending on the client. Something like "For Dental Offices: blah blah blah" "For Everybody: ....."

Again, it's a very clean and simple design, you're immediately drawn to the most important area explaining the product, and then immediately after being drawn to the checkout process.

Great job ! but ... i don`t like the menu background, try to use a gradient or a texture, and put some separator between the links.

For the content background i will use some colors or something, i don`t like the big spaces and so many white, try to make something more stylish :)

Overall i like it ! but is to simple :P