Ezequiel Jaime

Logo and name for a travel & tourism management software

By Ezequiel Jaime

   on Jul 21, 2010
10 Reviews3 Votes1 Favorite974 Views

Concept Reviews

  • Dragos Ungur

    Dragos Ungur

    Rank: 5 Advanced

    214

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    2 Votes
    This review has been awarded.
    wonderful

    Posted on Jul 21, 2010 at 8:52 AM

    I love the your work ! it`s perfect for a software. I like the colors and the shapes !

  • Lil Monster

    Lil Monster

    Rank: 3 Superior

    490

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    This review has been awarded.
    The Color

    Posted on Jul 21, 2010 at 12:08 PM

    I'm not fond of the background as well, but that's just me. I agree with the previous poster that the ball should be in the middle. Have you tried a light blue color...or a light mint green color or is that just too cliche?

    I wonder how it'd translate in print. Let me know what you find out on how it looks on paper.

    • Ezequiel Jaime
      Ezequiel Jaime commented:
      Posted: on Jul 21, 2010 at 12:23 PM

      Why people don't like brown???? ;) Thanks for the feedback, not blue and not green will work to me, too much used for applications, and I want to give it a groundy/earthy look. The position of the icon has been tought, in the middle the logo will be too static and I want a little bit of dynamism on it. Printing won't be a problem at all, probably a little bit expensive but that's is not an issue. The logo was built in cmyk working profile for printing, and software boxes and users' manual usually use glossy paper, but just in case I have done a black and white version aswell.

    • Lil Monster
      Lil Monster commented:
      Posted: on Jul 21, 2010 at 12:53 PM

      I like brown ;) Chocolate mmmm... Sure, the earthy look works with the brown you've chosen. Good point about logo being too static in the middle. Right now, I just want to play Marbles after looking at the logo. -flicks-

  • Abhishek Kumar

    Abhishek Kumar

    Rank: 1 Elite

    4957

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    1 Vote
    lines

    Posted on Jul 21, 2010 at 3:12 PM

    have u tried using horizontal lines instead of vertical lines you have in the circle.. if the idea is to show round 'earth' then horizontal lines might work better.

    • Ezequiel Jaime
      Ezequiel Jaime commented:
      Posted: on Jul 21, 2010 at 3:32 PM

      Hi, thanks for your feedback, but I insist, I would like to give the logo a little bit of dynamism, horizontal and vertical lines will make it too static, and traveling and tourism are not static activities at all. I will keep the obliques lines. Appreciate your feedback though.

    • Abhishek Kumar
      Abhishek Kumar commented:
      Posted: on Jul 21, 2010 at 7:24 PM

      i did not mean straight horizontal lines.. all i was asking - did you try these obliques lines coming from the other direction..so instead of this about 110 degree angled lines- did you try about 45 degrees..

  • Basit Chughtai

    Basit Chughtai

    Rank: 3 Superior

    386

    • Design: 4
    • Purpose: 5
    • Originality: 5
    • Engagement: 4
    1 Vote
    This review has been awarded.
    Nice

    Posted on Jul 24, 2010 at 1:33 AM

    Hi Ezequiel!

    This is really a nice concept, Great Design of a software,

    But I would like u to try adding Blue shade in the background (as blue is for SKY and SEA). It will reflect ur concept of Travel and Tourism more. Because the Design of Emblem reflects the business but one need time to understand it. I personally feel that it's a design reflecting globe and there are lines on it to reflect Travelling. If I am not wrong :D

    Anyhow, its only my suggession, hope I helped you. Best Regards

    • 2811f68e-760e-44f9-933a-25ac018f362f1.jpg
  • Aco

    Aco

    Rank: 7 Student

    145

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    This review has been awarded.
    reconsider earth, planet

    Posted on Jul 26, 2010 at 10:33 AM

    I like layout I like slogan / description on bottom I like the mixed up and shared name I like the psuedo globe I like the colors I have issues with the icon.

  • Ionut Resetar

    Ionut Resetar

    Rank: 1 Elite

    3699

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    This review has been awarded.
    great looking logo!

    Posted on Jul 21, 2010 at 8:51 AM

    this is looking very good but I don't like the background color, of course that is not important :).

    The only comment I have about it is the ball should be in the middle, because nature (earth) it's about balance and I don't know why but it feels a bit off like that.

  • Adarsh Rao

    Adarsh Rao

    Rank: 7 Student

    40

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes
    I didnt like it....

    Posted on Jul 28, 2010 at 1:40 AM

    Well, Good try but the logo looks too dull maybe the colors are not good, I have no hatred against brown(:P) but it doesnt look good in this logo.

  • José Ivan Dos Santos Júnior

    José Ivan Dos Santos Júnior

    Rank: 10 Newbie

    15

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    Draft

    Posted on Aug 17, 2010 at 4:14 PM

    simple and good

  • Michael Gunner

    Michael Gunner

    Rank: 1 Elite

    CF Verified professional

    5988

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Looks dated.

    Posted on Jul 22, 2010 at 3:51 AM

    Sorry dude, but I don't think this is a great logo.

    Firstly, the text should be a contrasting colour from the background. Anyone with less than perfect sight is going to struggle to notice this, the colour of the text is too similar.

    Changing the colour of the text to white would instantly improve the visibility and style of the logo.

    The colour selection is generally pretty bad. It's not a dislike of brown, it's a dislike of this brown. The tan colour of the tagline is also not very nice.

    The globe is also very generic, it looks like clipart to me.

    Sorry to be so harsh, but here is some inspiration for you:

    http://naldzgraphics.net/inspirations/40-cool-and-unique-brown-logos-for-inspiration/

    Those logos are all brown, but they use contrast and deep, earthy colours to work.

    I've attached a copy of your logo which I've revised, changing the colours, the typography and the text. You'll have to excuse the blurred icon but it's just to show you what I mean :)

    • terrea.jpg
    • Ezequiel Jaime
      Ezequiel Jaime commented:
      Posted: on Jul 22, 2010 at 6:58 AM

      Thanks for your feedback, appreciate it. Don't really fan of the font you selected.

  • Sarah Kettell

    Sarah Kettell

    Rank: 2 Titan

    1726

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Center the Ball

    Posted on Jul 22, 2010 at 4:24 PM

    Agreeing with the others, I think the biggest improvement would be to center the ball on top of the logo. It does seem a bit..off where it is.

    To be honest, I love the colour selection. It's warm and inviting. The overall design is also impressive and professional, in my opinion. If I were to see it at a site or on a business flier, I'd probably think "Oooh. That's unique. I like it."

    I do think a lighter colour for the main font might be nice, though. There's too little contrast between the dark letters and the background.

    Other than that, I like it. :)