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Concept Reviews
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Color of the logo is dull. concept is ok
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I like the way you've used the negative space in the '10' Maybe either use a simpler font or use negative space in the text as well?
Great start though!
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Wooh, I get the ticks. I think you are trying too hard to have all the ticks in the logo. Try and take a subtle approach. Try not to try so hard. I understand that there are 10 ticks, but it is overpowering the logo in my opinion.
Or perhaps there is another way. Adding a tick to each character is making the font look like some high tech font. I dont think that is what you are going for. That is not your demo.
Where I would go from here: The strongest part of the logo and the focal point is the "10" focus on that as the icon and make the words "Ten ticks" secondary.
Plus, if you have the numeral "10" do you need the word "Ten"?
I hope its helpful
Rob
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this is crazy- took me 1 minute to read it all. use some simple font please.
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While I appreciate the desire to be clever and utilize the number 1 as frequently as possible, this just doesn't work for me.
There's a fine line between being clever, and hammering people with how clever you're trying to be. The green is drab and depressing, and the font doesn't work. When most people think eco they think organic, and this font, while interesting on it's own, is too mechanical and robotic.
I like the '10' and think that should be the logo alone. Ten ticks can be placed underneath...
Solid concept, I just don't think it's quite communicating what you want it to.
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I see wehre your going with the type but don't think you have to be so literal with the ticks in the type
the tick in the 10 looks like its had a motorbike crash and broken a leg. Maybe straighten out the flick so it looks like a standard tick.
also I would use a standard font for the 10 the 0 looks extra wide in relation to the 1.
i wouldn't say the logo is bright the colour of the submit review button mike work a little better than the current colour as it is more saturated and has a little more kick than the current green which is slightly pastel
the kerning on the s looks a little off and the "s" should be brought in just a touch closer.
eco-power cleaning is feels as though its just hanging out at the bottom although i see it as been aligned with ten... have you tried aligning it with ticks ? or even making the 10 larger and spanning all 3 lines and the eco-p-c left margin with ten ticks
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Hello,
Sorry, but from my point of view this is not working at all, the concept is competely the opposite to ecology or eco products, this look too techy or more like the logo for a news show on tv.
Some comments:
- Use a less rigid and structured font, some calligraphic one will work much better, you should represent freshness and something less blocky, to me the typefaces you chose does not aim to you goal at all.
- You did good with the colour though, green and blue is a good combination for eco as well as for cleaning products.
In my opinion, you should start from ground zero finding another concept loyal to the brand.
Regards.-
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The font on "ten ticks" doesn't convey "powerful" cleaner to me. It looks like flimsy sticks.
The "ten" could be removed since you already have "10".
The colors are a good choice for a cleaner. The green could be brighter.
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Alex I am confused I was under the impression that this was for actual people doing actual work for actual products. Maybe I am mistaken but your company brandgician, is not a registered company in NZ. Why make it up? From the start Eco friendly Proiducts are nothing new Simple, Eco-Store have been around for a long time. 50% of your target market is women between 30-40? If your research is done from NZ I would suggest a study done from actual research into the market and not the journal of political correctness. Most members on environ or eco comittees are men. If you refer to the cleaning companies then you will find the product decision gain is mostly men, usuall in the maketing as most in NZ have their own brand the sell to their contractors. So far it seems if you were just researching a funky 1970's scifi tv seriers type font and I would suggest that there are better sites than this for that The Brand Promise. The suggestions seem as bizarre as the content behind the concept. GE Free Eco friendly Biodegradable! There is no benefit to any cleaning product being GE Free, it seems like a good idea what to do with all the GE produce. all comercial cleaners are biodegradable and have been for some time, Due to this they are all eco friendly. Heroic Benefits, OMG really Psycho graphics as terminology has no hyphen but that's cool. But really are you kidding. sustainable committees are only there to manage the public's eye. Having sold to these people before unless they can wear the logo on everything it will have to reduce their overheads. I mean go to a carbon neutral meeting $16000 and your carbon zero with a big logo and promised access to a similar minded market. The sustainable NZ is classic when faced with an option to reduce costs, purchase from a fellow society member and decrease their eco waste footprint they said no. Greenpeace NZ chose an alternate product to the best one for the environment to save trimming their pre-printed covers of recycled paper for gods sake. The tone is none of the listed and your closing statement says it all, Most in a typical office couldn't find the vacuum cleaner let alone a logo on a squirt bottle.. In my opinion you have bigger issues getting paid from the client than the logo font. My guess is that you are 10 Ticks lock stock and barrel and have fabricated all the people, statistics, companies to create a focus group and study if there are too many questions arising from this poppy-cock about its actual viability. My guess is that you are squandering daddys money and really obsess on acceptance. I will wager that you work out and seek approval for your vanity without substance. I bet you live on dads boat in AK harbor and chase dizzy girls half your age. Alex dont take offence, simply consider that 3 in 10 reviews knew this was rubbish and thats not a number that can support the punt
i hope u completed ur magic 5 with one liner.