Logo redesign for AboutOne.com

overall- the second one is more meaningful although you can play with the image and placement of it- the image could even replace the O in One.. i like using 'Universe' in punchline with this image however not sure about 'fingertips' part. please remove the glow effect on the face..

Hi Jesse

To be honest I like the original logo a lot more thank the new ones... I will add notes to them all, with my thoughts, but generally a logo, doesn't necessarily HAVE to represent what the company do, but be really clean and draw the customer's eye and make them think.

I hope my feedback helps you.. I have done a simple version of how a different take on the main logo could look...

See below, in all honesty the first is by far the best!

I would probably make the orange slice a whole orange slice. It's clean and attractive, though.

Of the three, I think this is the best one. The original that another posted doesn't seem all that appealing to me (sorry for the bad pun, wait... no, I'm not). I also think that it would be better if it were a whole circle and perhaps a bit smaller. The concept is quite good, but the logo as a whole doesn't grab me. Perhaps you could do something to draw attention to the text as well as the image contained therein.

Out of the three, I really like the message of the first design. I think you're right regarding the rainbow wheel: it's not that really engaging and shows little connection to the app. I do like the slogan, however. My issue with #2 is that it is a bit too generic - cogs are used in logos for all sorts of things and I think your app is a bit more personal in nature and should be reflected in the logo.

For #1, I understood the message right away. The orange slice represents health, freshness, vitality, segments (in life) and growth. Even though it's a bit cliche, I really like the play on words between the image and slogan.

My only issue with the logo is that I didn't know the slice was supposedto be an "O." I'd suggest moving the image between the two words instead or moving it to the left side. I really like the type you used as well: clean and modern. Best of luck!

Cheers, Serina

... I understand why the company feels it's no longer appropriate. That said, the orange slice concept is a good starting point, but still needs some work. I find it doesn't have the professional finishing touches that the original has.

Font: change it. This font looks bad to me, the tracking is bad, the weight isn't great, and it's not that original. The fonts of the other 2 designs are much better, maybe try those out, or go for something completely different.

Orange slice: everyone has said it and I'll repeat it too. It reads as a C. Make it a whole slice.

I also feel you need to work on the style of the orange. I feel you need to either go MORE detailed, or LESS. It's a weird inbetween right now that looks like you tried but didn't quite hit the mark. I don't like the unevenness of it.

Something like: Detailed: http://www.istockphoto.com/stock-illustration-4718973-citrus-four.php

Same amount of detail but better: http://www.istockphoto.com/stock-illustration-8363905-citrus-fruit.php

Less detail: http://www.istockphoto.com/stock-illustration-13447852-fruit-icon-sticker.php

Overall, I like the concept and the tagline, you just need to refine it.

it's ok

it does raise the curiosity and once you indicate the argument behind the orange slice, everything makes sense to me

I don't understand the orange imagery. I don't see it as relating to the purpose of the business, even though the tagline references a "slice". I prefer the circular logo design, but understand the comment about it being difficult to reduce. To remedy this shortcoming, consider reducing the number of colors to maybe 5 or 6, and filling the whole disc. If you then wanted to continue with the slice concept, you could leave a wedge out of the pie

I like the circle logo. very simple. straight to the point The other logo's are great for a vacation or traveling company. Also it's best to uze the half citrus for a C rather than an O.Keep up the good work!!

I like the color wheel one best myself. It feels clean and organized. The AbouteOne font is nice but I'd get rid of the TM. A circle is a nice symbol of order.

I'm not sure about using the same font for the tag line, the gradient on it is way too strong too. Maybe try a standard font there and reduce the size a bit, it's a little bottom heavy to me.

I personally prefer the original logo. The two new concepts are ok, but they seem far more "cheesy". "Your life, organized" is to the point and gets the message through.