Geopark Website

I really like the look and feel of the design, especially the first page (footpaths).

The main thing that needs a lot of work is the typography. The tab indents should go, which actually would take you pretty far to improving the typography already. Some other tips would be to look at your alignment. Make sure all of your text alignment has some purpose. The travel info page, for example, appears to be indented as if it is an outline, but it's really a header, a paragraph and a bulleted list, and there is not really any reason for the appearance of an outline in that situation. Lining the bullets up with the paragraph text, and either the header text or left edge of header would make more sense.

I think the font might be a little too soft as well, try using something a little crisper like a Franklin Gothic or even Arial (or something more exotic and less generic).

The navigation links are extremely close together and need some room to breathe. There should be some way to tell which page you're on in the navigation as well.

The idea of changing colors/background can be great for increasing engagement, but it can also be distracting. I would suggest using a color scheme that is a little bit less dramatic between pages, and keeping the actual content points consistent (i.e. use a dark green for header bars, etc) and then use lighter greens, browns, etc. Keep the scheme earthy as it fits the site purpose well. The yellow/orange on the travel info page seems a little harsh, and the blog might be a little too blue, earthy tones seem to fit this better.

The general layout of the site is okay, but there are a few things that are holding it back from being a visually appealing site for your visitors:

• The header. The translucent rectangle behind the plain white mountain doesn't fit. If your intention of the mountain is to show that this park is hilly and possibly located on a mountain, then I would restructure the header to either show a picture of the mountain or take it to the next step by cutting out a picture of the mountain as you sort of have here. This leads to the next comment on the background.
• I think changing the backgrounds on each page is too distracting and could lead the visitor to think they left the site. Incorporate these geographic elements in the site instead. If you want to keep them abstract, then use them in a container that stretches the width of the main content container, but it kept short in height. You could then overlay the page title in white over part of the image.
• Keep each page elements the same color.
• Use a different font. if you want to get fancy with page titles, go for it, but keep the navigation and page text one of the standard web fonts. The current font makes the page look outdated and unprofessional.
• For images within text containers, stick to 1 or 2 sizes that have some relationship to the grids in the site. For example, your 'large' image may be half of the width of the main left container. The 'small' image may be 1/3 of this width. The current sizes look quite random.

Let me know if you have any questions.

I've always being a big fan of color coding different sections of the website. I think it's a great idea that increases usability dramatically. But you need to finish this. If you color coded sections of the website you need to color code navigation items respectively. I highlighted them below.

I would re-organize navigation items in following way:

• Home
• Places of interest
• Footpaths
• Safety information
• Travel information
• Library
• Gallery
• Blog

I would also remove Links item completely. If you need to provide partners links pt them in the footer.