Renefx Box Redesign

Thats really the only big thing that ruins this "fab" design. I cant believe i just said that... wow..

anyway. Here are some smaller things you could do to improve this

Make the leaf smaller, and put some more of them, maybe 4-5, but have them maybe 2/3 to half the size.

I would add some styling to the RENEFX. Since that is the business isnt it?

I like the colors you chose However i think you should make your greens more like the Lime green in the picture.

Which btw, I personally like. although. If you could. see if you can get a picture with the drink "sloshing" out of the cup.

I think the BIG leaf in the bottom could use some work. Make the little "dewdrop" smaller, and add more of them.

also, the background stipes on the "POWER YOU MIND..." would also work well as a background for the word RENE

The only other thing is make the 500ml stuff smaller, or put it somewhere else, It looks weird with the background being half leaf half.. not..

Good luck! and nicely Done!

WOW! I think your redesign is just awesome, the original design looks like it was made by kindergarten who just learned to use a computer. Anyways, there are some things that can be improved in this, first, adjust the spacing of the ICED POWER DRINK or make it smaller to make it allign with the RENEFX. If you find a better version of the glass and the circular "logo" in the lower left corner change it immediately to make it final already. Everthing else looks great!

Hey, Great job

Nice and clean, a clear vast improvement over the original.

If theres nothing you can do about the original man/logo then theres nothing you can do. Its just you have a nice clean design with this techy element there...

I'd perhaps think about the spacing between the text at the bottom (1000ml etc) it looks a little bunched.

Perhaps try and increase the size of the actual drink as that is what you are selling.

Apart from thatm great job.

Cheers

I'll tell you why.

For me, this design is just not "shouty" enough for what is described as a "Power Drink".

The background gradient is extremely bland, and I feel that that shade of green is not the kind of refreshing cool green I think you were looking for, it looks putrid.

You've also made a critical error in that none of your colour scheme matches up. I counted no less than 8 different shades of green before I gave up, and this is on top of three different shades of grey AND silver. Worst of all - you've taken no colour from the product itself, so the end result in a very clumsy colour scheme that does not successfully convey the product itself. I also don't understand this use of very dark grey, it looks depressing and it doesn't at all look right with the shades of green you've chosen. You've got pastel greens, dark greens, lime greens, it just looks so clumsy.

Additionally, another error I feel you've made is the layout. You've got this huge leaf, dominating the bottom half of the advert, and the product itself is squashed into a 1/6th bottom left corner of the page. The first thing I, and many people, will therefore see is "RENEFX" and then a giant picture of a leaf. Do you honestly think that this will sell the product well?

The layout is also clumsy in that nothing lines up. The logo, product image, that icon in the corner, and the text at the bottom, are all separately aligned which ruins any sense of continuity.

Another thing I feel is not up to scratch are the leaves. They look very flat and "clip arty". I also feel the text at the bottom is a problem, the tagline is a very drab shade of yellow/green and I really dislike the box underneath it -why have you got the stripes - what are they there for?

The good thing is, this is a huge improvement over the existing design. But the existing design looks like something designed by a kid, so almost anything would be an improvement.

Generally, I feel this is a poor piece of work. You're probably wondering why everyone else was so positive and I've been so critical, and I'm not sure I can tell you why they are so positive towards your design. I'm expecting a high quality, professional top-drawer piece of work - and this just isn't.

Have you looked at other energy drinks? Look how they convey their message. You've got the tagline "Iced Power Drink", but this advert neither looks cool and "icy", nor does it convey any sense of "power". It looks drab and to be honest when I first looked at it, my first impressions were that this is a health product, something you might buy in holland and barrett - not a power drink.

Sorry! And best of luck, I really hope you can see this is to help you. I appreciate you haven't done a lot of this before - but it's by people being honest about the quality of your work that will actually help you achieve that high standard. Best wishes dude!

Well, here is almost 40 degrees Celsius as I am writing this and I wish I could drink one glass of this right NOW! :) But, lets get back on what we are here for! Excellent design, refreshing on a first look, but little (just little corrections of the font) will give your design even more refreshing look: - in "ICED POWER DRINK" insert few bubbles in "green" area and try adding some gradient in that section (from yellow to green) - add few more leaves in a design and change the place you have placed this one leaf in your design (maybe few leaves beneath and around "ICED POWER DRINK" text) - water drops on a big leaf could be little bit brighter and smaller so you can put even few of them more on that leaf! - "empty" the glass just a little bit and make her more "sweatier" - On a "RENEFX" you can add a little stroke lines - green on a "RENE" and yellow on a "FX" Well, this is all from me this time! :) P.S.: For me, your design work just fine, but few advices to try some variations you dont find like a insult, isn`t it?

Looks good, but to my eyes the dew drop on the leaf looks a bit flat or almost looks as if it is under the leaf and not on top of it...