New web site for NM Quote

Hi Eirik

It's a very nice execution of this SAS idea. Site and app looks very nice.

There are few usability issues that are probably hurting your conversions:

1. You use most valuable real estate to show links to Home & Pricing. I suggest moving them to the right.

2. Product name should go to the top left corner

3. Tagline Get the green is too ambiguous - it could be payment collection site or 100 other things. Not mentioning that only one important currency is greenish :)

4. Price tag seal is too far from the link to pricing. Other thing is that 19 bucks/month seems a lot for a application for freelancer which will be used few times a month.

5. Login with inputs on the homepage would be much more user friendly to frequent users.

6. One-liner could be better as this application is about winning more contracts with professional quotes. Savings are secondary.

7. Explanations below one-liner work best if they are in few bullet points as people don't read - they scan.

8. Slideshow is problematic. Everything looks complicated and people will have problem understanding it. Description below are almost invisible ans so is the way of manual changing slides.

9. Details section is too confusing. It should show in easy way highlights of the system - so called "Why WOW?"

10. These tutorials are designed for registered registered and are too complicated and boring for prospect clients. I would remove them.

Other than homepage

1. Account setup window could require less data. There is no need for company name or user surname at this stage. Also error notice in password field is not user friendly "Please provide a value" :)

2. Login page has too big inputs & strange button text

3. There are some usability issues in the app itself but they don't influence your signup conversions :)

I took the liberty of creating a quick wireframe of your homepage which addresses all those issues.

I hope it will help.

Cheers!

Michael

(user experience designer & strategist)

the only thing is the button 14-day free trial looks a bit forceful because as a user i would explore a bit more before getting the trial version.. give me a detailed "About" screen. also, for a site like this- testimonial or clients lists are also important.

the website offers something i wanted to get from long time,

however i think why user conversions are low because the quality ...

weaknesses,

1. Logo Lacks Identity.. Amateurish - get a professional logo done
2. Lot of fonts and font variations used - stick to 2 fonts max
3. Lack of contrast between elements - replace gray with white and more lush green, like networksolution, or lemon mobile

Advantages 1. Usable, has the clean look 2. using Jquery is an advantage but if used properly

marketing improvements, have an up-sell page, try more offers, talk to coupon code site owners and offer some coupons on these sites

go on and make good sales.. Good luck

• Weer

to me, it seems a little flat. There can be better use of contrasting colors to draw your eye to certain aspects of the site. It's lacking something, maybe color, def imagery.

Nice and very well done design.

I like it very much.

Really good, my compliments!

Shadows are a little hars

Product idea is good and designed in good way but a lot of functional issues across the product:

Few of my findings/suggestion below

1.) Instead of giving a image for NMqoute screen, better to place a video showing some useful info 2.) current flash image arrow buttons are not visible 3.) Grey area, font color and bgcolors are same and gettign merged 4.) no email verification 5.) http://login.nmquote.com/ screen>>>Why such a big block for login feilds? 6.) Forgot password screen shows a text above pop up screens, looks like a bug. text is "Forgot your password?" most of the pop ups will not load in case of slow connections 7.) A lot of functional issues in application add new phase and a try to enter a lot of text with CTRL, it addes more than 100 phases, but I tried to add one, and when I delete it. shows me error. Fatal error The external (use) variable 'objectname' is not set in template: /home/nmquote/publichtml/login/design/nmapps/templates/_parts/confirmdelete.ezt and called from the application code 7.) new section added>> not form doesnt open to ask to add name of section.

You can reach me on aman@360logica.com for more discussion if required.

Nothing much to change for me. But you may need a call to action to engage the potential customer. At the moment there is nothing really guiding the customers actions.

You could try changing the text on the '14-day free trial' to something else like 'Try 14-day free trial' simple change but would make a difference.

Also what are the quotes for? Could make this alittle clearer too.....maybe it's just me but I'm not sure who your target market is

Good luck

There are a few things that I'd tweak to try and improve the conversion rate:

• Move the Home and Plans & Pricing links to the right side of the page
• Move the logo up and to the left. Change the background in the top header to a light, solid color so the logo sticks out more. It's currently blending in with the rest of the green
• Take screen shots at 100% zoom or higher and crop certain portions of the screen so that the visitors can actually read the data examples. I think most of the screen shots you've used are blah and meaningless. This is one of the best opportunities for you to show potential customers what you offer so make sure the screen shots are informative
• Clicking on the 14-day free trial button opens a pop-up that seems a little unprofessional in style, which may scare off users. I'd redo this design so that it contains a little more information and the form elements are more standard. Also, make sure you state that you are signing up/registering for free for 14 days. Also, include a close button so the user doesn't feel like they can't escape.

My comments - 1. The 'Home' and 'Login' are in yellow while 'Plans...' and 'English' are in white. Is there any specific reason for this? There is a confusion as to which which page I am on. If the current page I am on is in yellow and the rest of them in white that confusion could be solved. 2. The whole page could have the same green continuing instead of breaking it and making the rest of the screen white. The "14-day..." should look like a button (a little raised effect which is not very apparent now) 3. I agree with Robin when he says "Try the 14 day free trial". Is the "No credit card details required" needed? Removing it would do.