Logo Redesign for Construction/Storage business

I really like the first one (logo5), I only have three concerns about it.

1. The bear looks a little awkward, I think his left eye needs to be more defined, a small black area in the curve of his nose should make it look a lot better.
2. It's a very wide logo, which may make it difficult to use on certain things... maybe do a companion version that is narrower with the words stacked instead of beside each other?
3. The strokes that make up the mountains are very thin, they will be difficult to see if they ever have it embroidered or do anything that is not large format/high resolution. You could do some broad shadowing in black on the sides that would make them more defined.

I also like the first concept the best. Here are a few comments to consider for improvement:

• I'd make the mountain peaks steeper to shorten the logo. This will make it more usable in other mediums.
• You don't need to emphasize the 'BEAR' text because you already have the bear image. Make these both the same font.
• The font looks a little stretched. Regardless of whether this is the font or the touch you added, I'd try to make the proportions more straightforward so the text is more legible. Moving forward, I'd make the text a different color than the mountains and bear.
• The construction text is way to stretched out. I also don't like how it is under the mountains, almost like it's on the side of the road and closer than the mountains. Significantly decrease the kerning and move this right under Bear Valley.

I think the second one is the most unique and caught my eye more than the others. The ones with the bear in the mountain just seem a little weird to me. I would probably avoid using construction in your logo if you don't want to base the business on it.

I might try using some negative space as well, see my design. I think it needs a little more balance somehow, but I think you have a good unique and memorable mark going with #2.

Logo7.jpg is most modern and would be an interesting contruction logo. I think the other ones like logo18 and logo5 are good, but I feel they fit more with retail and outwear. I think you need to lose the reflection, because this logo will probably be going on a truck, and I'm not sure how a vinyl sticker will hold the gradient reflection.

Also, I would play around with the font for construction. I personally like the font choices, but I'm a female. Maybe you could play between the words Bear and Valley and make Bear more masculine, and keep Valley as femine. After all, when it comes to building things, such as houses, there's always a woman somewhere telling a man what to do : )

Lastly, I would work with the V shape for the valley. It seems slightly akward with the bear standing in there. Have you read the Da Vinci Code? When I first saw it all I could think of was the Chalice.. so maybe you want to think about that moving forward.

good luck!

It clear to see you put in a lot of work for this concept, so first of all, congratulations for that.

Secondly, I find the first, second & seventh logos the most effective, however the bear's design seems's to be a little off, mostly because of the stroke that comprises the bridge of the bear's nose.

The limited colour scheme of black and white also works well. I only have one question, and that is how is a bear seen as too feminine?

i would also go for logo7.jpg but i need whole lot of refinement, cause now it looks like it hasnt got any structure. so, refine concept more.

try and make the elements of the logo work with eachother so it doesnt look like it s just stuff put side by side.

all in one i lke your concept and with some refinement i think it can become a powerful symbol.

I like the text of the Bear Valley, but think the construction text is a little to spread out, which makes it tough on the eyes. While I like the idea of the bear's chin being incorporated into the valley of the mountain, it's not distinct enough

Jill

I have to say that I think number 2 is by far the best...

Although I would probably drop the reflection and the construction, as the client has other businesses and he doesn't want to focus on just that...

I would say it needs a bit more tweaking but overall it's a great start...

Good Luck!