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Concept Reviews
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Any of these would be significant improvements over the old logo, but I think you need a little more engagement. Things just aren't completely connecting.
The 1st one looks nice but the Kiwi doesn't really fit where it's at. Try moving it around a bit maybe it would make more sense in a different location. The second one might be interesting if you use the shape as the first part of the K. I'd definitely stay away from gradients on this one, it looks much nicer in the 1st (matte) version. I'd darken vacations a little bit though.
Another suggestion would be to stylize the kiwi shape a little bit and use that as a mark instead of trying to combine it with the words. Maybe give it a feel like it is traveling - see my attached for quick idea.
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Patrick Niebrzydowski commented:the placement is just a little awkward. Also, remember that just because a Kiwi forages through the grass in real life doesn't mean they have to in a logo. Foraging through grass just doesn't get me all that excited about going on vacation I suppose.
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Aaran Casey commented:
Yes I see your point... I will try some other settings of the kiwi...
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I love the first one! although i think you should seporate the bird so its on its own. Looks weird with the W.
dont do the gradients. Looks better plain
:D
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I like number 1, but I'd change the 'vacations' to no gradient, especially for printing purposes.
Also, this really feels like it'd be better if the bird were to the side, not on top of the letters. I didn't know a kiwi was a type of bird until I researched it. That made the logo look very strange, I thought it was a pear branching off from the letter 'w' at first.
Good concept with the bird, I like the font and its placement, just try moving that bird around.
Great start
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Great colors, i think first concept is best, no gradients!
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how about having the kiwi glyph as the a looking left?
i dont think you need the word vacations on there as this just sucks.
so id go for 1 with the character as part of the type treatment.
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When i first saw it (first one) i didn't realize it was a bird, i think the bird needs to move, get an outline or change color? Maybe changing his head-color or giving it a little details some eyes or feet would make him stand a little bit more out and would be easier to see what it is. Font seems fine, good choice!
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Not really too crazy about the logo, the bird really throws me off.. at first I say the shape of a pear. the second one I'm still trying to figure out what it is... a tree? a wave?.... I do like the colors, and yeah, go with the solid colors.
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liked the first one but not crazy about the gradients used in vacations text.
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On your second version, i definitely enjoy the gradients more than the flat color. It gives it more life and makes it easier to read. However, I believe the gradient on "vacations" gets a tad bit too light near the bottom. It's not unreadable, but it could look like your printer is running out of ink on printed versions.
As for the choice of 1 or 2, I would have to say 1 is the better choice. The idea of the kiwi on the name just stands more with the title. Maybe if you floated it a little more thought; right now it looks as though it's crushing the 'w'.
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A like the colour of the logo on second image. It's nice. The font is okay too.
If I have too choose, I would choose the first one, because I don't understand the second one. :)
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Aaran Casey commented:
that's ok the second is a koru, which means new beginings in Maori, but thanks for the review much appreciated!
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I like the 1st one better too. What's that swirly shape supposed to be on the second one?
The only problem on the first one is that I don't see any connection between the kiwi shape and the "W" letter. Try to do the same but with the "i ". I guess it'll look more like the kiwi's legs!
The fonts being used are great! Good job!
Patrick, actually I had thought of that as well, just after I posted the concept... your #2 is the one that originally came up with however, even here in NZ some people are confused about the koru symbol means, so I tried implementing the kiwi, I actually think it works quite well over the w as it looks like it's foraging in the grass... (that's what kiwis do)...
But I appreciate your feedback and will try some different ideas...