Yannis Premium Concept

Copywriting for websites service with an easy way to order

By Yannis

   on May 25, 2010
7 Reviews2 Votes2 Favorites565 Views
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Concept Reviews

  • Michael + Webcardinals

    Michael + Webcardinals

    Rank: 1 Elite

    CF Verified professional

    5746

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    6 Votes
    This review has been awarded.
    Usability issue

    Posted on May 25, 2010 at 4:12 PM

    Hi Yannis,

    I like you design - clean and simple. There are few usability issues though so I decided to spend 30 minutes to draw a quick wireframe of my simplified concept.

    I hope it's self evident that

    1. slider moved to more days = prices go down,

    2. tick a page = all prices below go down,

    3. add another inner page = prices of the next pages & products go down.

    Keep up the good work.

    Cheers!

    Michael (usability aficionado)

    • cf-copywriting.png

    Notes Added to Images   View

    • template.jpg
      • 1Don't attack users

        with aggressive sentences.

      • 21 strong tagline is better

        than 3 week generic ones

      • 3This guarantee is strange

        I read it 3 times and still don't understand the guarantee model :)

      • 4Project details are not obvious

        Please see my suggested wireframe

      • 5Remove subtext from the button

        it's obvious there will be a form of some kind :)

      • 62 testimonials are enough

        users will not read beyond 2-3 testimonials

      • 7Block of text

        I suggest reverse pyramid style with bolding of key words. Users don't read - they only scan.

    • Yannis
      Yannis commented:
      Posted: on May 26, 2010 at 12:56 AM

      thank you a lot for your comments! They do help! We'll revise and come back.

  • Ashim D'silva

    Ashim D'silva

    Rank: 2 Titan

    843

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 2
    3 Votes
    This review has been awarded.
    Margins and Spacing

    Posted on May 25, 2010 at 1:56 PM

    The overall look is great, and straight for the money. The sliders really push how efficient and confident you are.

    Only thing I really have a problem with is your margins: they're different everywhere, which makes areas looks cramped.

    Fit your layout into a 12 column grid system (http://960.gs/ for a template) and everything will fall in place much neater.

    The text in the middle "Native English isn't…" is too wide to read comfortably, so I'd either divide it into two columns, or slim the column and do something with the space.

    All this will make more sense with a 12 column grid.

    • Yannis
      Yannis commented:
      Posted: on May 25, 2010 at 2:04 PM

      thank you! This grid system and the feedback about the margins is really useful!

    • Konstantinos Penlidis
      Posted: on May 26, 2010 at 3:19 AM

      I agree that things need to be spaced evenly, it makes your content look more organized and neat as well.

      I wouldn't mind if it's a specific number column grid, just grid your stuff.

    • Michael + Webcardinals
      Posted: on May 26, 2010 at 4:48 AM

      Ashim is rigth CSS grid framework can solve a lot to future problems. 960.gs or blueprintcss.org are very good. Cheers!

    • Yannis
      Yannis commented:
      Posted: on May 26, 2010 at 10:42 AM

      thank you guys! We started redesigning it based on the 960 grid. Will come up with a revision soon.

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5585

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    3 Votes
    This review has been awarded.

    Hi Yannis,

    I really like your layout and colour scheme and font choices, however, I am not confident on the logo symbol you have used because it’s a bit confusing and I can’t figure out what actually this symbol is depicting.

    • Thinking from a creative perspective I appreciate the colour scheme used, however, for me copy writing is the worlds most serious and creative business and it’s really need a better colour and font’s composition. Attached is the some creative typography composition which will work for you. Also, you can check the same working in real time scenario on the following link: http://www.sapient.com You need to introduce a good image depicting your business and service... check the following link: http://www.tenfourwriting.co.uk. If you check the link you can see that how these guys have associated image with the content which makes it a more interactive to eyes. One more creative image of pen with some graphic on this link: http://chopin2010.pl/, this is just to show you the image concept.

    • I think you can use a punch line (tag line) with a big typography style as in the attaché image e.g. Easy Copy, Hard Sales and then you can have the “How do you expect to.... English speakers?” to underneath the same. Also, I think an image also can be incorporated with this education content and punch line

    Some general comments:

    • Logo tagline line need to be a bit larger so that it can be read easily

    • Navigation style is too thick... need to make it more subtle and smooth try using italic the fonts and remove the bold from it... checkout this website for navigation and may be for colour scheme as well.

    • For testimonial check out this link: http://www.mailchimp.com/ and see how nice the testimonial section is!, also sponsored logo’s are placed very nicely

    • I think if you work on the logo and try to make it more easy to understand then it will really help you a lot

    • Overall you really need a huge makeover in design because this design doesn’t seem working for the prospective users/customers.

    Hope this help.

    Thanks, Haider

    • typo_sample.jpg
  • Daniel Suarez

    Daniel Suarez

    Rank: 1 Elite

    1051

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    0 Votes
    Draft

    Posted on May 25, 2010 at 1:37 PM

    The design overall is very nice. You have really cool elements. ( the 100% guaranty bar, the navigation, the logo, the shape in the footer) but I feel that the design is missing something, it looks more like an inside page than a homepage, it's not very compelling in general aside from the nice design details

    I would sugest using some imagery to give the website some life. Also i feel that the color palette needs some work, you have some really nice colors but there is not enough contrast in the colors in general.

    Now, about, would i pay for your services. I think copywritting is very new to me, I have worked with peope that do ok, but charge much less than you do. My question is what makes you different from them? I think that is what you have to focus on. You have the prices there, but it would be nice to have an explanation for them. Also, i don't know if it's a good idea to put that information in the homepage. Let the people know you a little bit better before telling them your price.

    Hope this helps,

    Daniel

    • Yannis
      Yannis commented:
      Posted: on May 25, 2010 at 1:46 PM

      there are some testimonials under the pricing and some logos of the companies that we have written copy for.

      we wanted to focus in the mechanism that will make you select our services and give the brief.

      thank you for your feedback!

  • Ionut Resetar

    Ionut Resetar

    Rank: 1 Elite

    3713

    • Design: 5
    • Purpose: 2
    • Originality: 3
    • Engagement: 2
    0 Votes
    logo, content

    Posted on May 25, 2010 at 1:55 PM

    I love the design.

    The logo is cool to it does say something about speaking but i feel it's lost in the design, there is no contrast or something there to make it stand out.

    I don't like the arrow for the active button on main nav, but that's just me ...

    The content ... it doesn't feel it belongs on a home page, if you want focus on the order form ... you don't have it yet and the space on the right makes the page a 2 column layout and this is a home page ... doesn't fit on this design.

  • Amr Mohsen

    Amr Mohsen

    Rank: 2 Titan

    1065

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 3
    0 Votes
    nice work

    Posted on May 26, 2010 at 1:02 AM

    i guess it looks really nice

  • Rich Kenyon

    Rich Kenyon

    Rank: 3 Superior

    95

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    This review has been awarded.
    Selling Points

    Posted on May 26, 2010 at 10:31 AM

    Overall, I like the design. Depending on who you're targeting you may want to consider going with a cleaner, more corporate look. The colors and rounded corners on this reminds me of a web application site like Mint.com and less of a service provider. If you're targeting larger startups, consider going clean, if you're targeting smaller businesses, this design will work.

    Also, the three selling points at the top of the page "Easy Copy, hard Sales ..." aren't clear to me. They sound like trade/insider terms, almost like you're talking to other copywriters. As a user, I would prefer a single, brief selling point, 10-12 words that tell me exactly what I'm getting as a business owner.

    Just my thoughts, hope this helps!