Steve ComriePremium Concept

Site Design for Coupon Site

By Steve Comrie

   on May 01, 2010
26 Reviews10 Votes2 Favorites2117 Views

Concept Reviews

  • Liviu Anghelina

    Liviu Anghelina

    Rank: 1 Elite

    3093

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    3 Votes
    This review has been awarded.
    I like it! It's Original!

    Posted on May 04, 2010 at 2:41 AM

    I really like it! Just a few adjustments

    Just one thing, I see that you are using orange&green for the color scheme, but I see on the home page 4 different orange, not one orange lighten up or darker, you know, even if is orange, it's kind of "trow away" you have to pay attention to the details! Use some really smooth gradient for your nav background (see attach draft), just an idea, I'm sure you can come up with lots of other :)

    Also those banners (green and the yellow) work on the details (see the attach draft for it, maybe you find it usefull)

    I'll say you just need to pay a little attention to the details!!

    The content is very well organized, it make's sense

    • draft01-nav-bg.jpg
    • draft02-green-banner.jpg
  • Tom Foster

    Tom Foster

    Rank: 3 Superior

    628

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 4
    1 Vote
    This review has been awarded.
    alignment

    Posted on May 05, 2010 at 4:57 AM

    I think you have hit the nail on the head with the overall look and feel for a coupon website aimed at your target market.

    Your alignment is way off however and it feels a little disjointed. I have attached an image below to show it. The top tab doesn't line up with the sidebar, and the discuss deal doesn't align with the content to the right, so when scanning from left to right it feels odd. With these addressed I think you'll be on to something nice.

    • untitled-2.jpg
    • Patrick Niebrzydowski
      Posted: on May 05, 2010 at 3:26 PM

      agree with this comment 100%

      Aligning things more appropriately will help add a little space to the site and make it less crowded.

  • Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    CF Verified professional

    10641

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    1 Vote
    This review has been awarded.

    Really like this design in many ways.

    It's clean, clear with good hierarchy and clear engaging calls to action. The colours are nicely carried through the design.

    Three things which jump out at me are:

    1. In your top right banner which says 'EVERYDAY' etc - because there are a different number of weights and sizes already I'd keep the changes to the lines and not within the same line so I'd put NEW AND INCREDIBLE DEAL into the same weight and size - at the moment the 'and' is smaller, lighter and lower case.

    2. The Buy Now button Green I'd keep to the more limey green to match the others on the site.

    3. The Discuss the Deal box would be nice to see it have the same kind of treatment with a bit of illustration and space below the sub head as the boxes below it rather than the plain black type used right now.

    Other than this, I really like it. Be interested to see the whole site when it's finished.

  • Shashikanth Vemula

    Shashikanth Vemula

    Rank: 10 Newbie

    7

    • Design: 4
    • Purpose: 5
    • Originality: 5
    • Engagement: 4
    0 Votes
    This review has been awarded.
    Lot of content on home page

    Posted on May 02, 2010 at 11:43 PM

    A video which is explaining the purpose and features of the website would be helpful to the end users.

  • Robin Francis

    Robin Francis

    Rank: 4 Master

    1572

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    Clarity of purpose

    Posted on May 03, 2010 at 2:03 PM

    Hey this is a really cool looking design and a great start. Overall this is well put together. However, my first impression of th site was that it was fora food service. This is probably down to the stock photo with the HUGE restaurant - it just took overand detracted from the rest of this wonderful design. If I were goning to show this to a client I would probably:

    a) change the main image b) manipulate the main image or ovelay it with a opaque layer with text over the top of that.

    The image is just for example.

    Hope this helps

    • example1.png
  • Dave Wright

    Dave Wright

    Rank: 3 Superior

    110

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    create a little more space

    Posted on May 05, 2010 at 9:45 AM

    I like... The page looks exciting, inviting and packed with information. I like most of the colour scheme and I think the dotted lines are a fun touch.

    I don't like... That yellow box, I quite like the colour on it's own but I don't think it really fits here. Also the layout seems a little busy I would consider re-working to create some more breathing room between elements.

    I am being nit-picky here however, overall I like the page

  • Carlos Lopes

    Carlos Lopes

    Rank: 7 Student

    55

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 5
    0 Votes
    nothing

    Posted on May 05, 2010 at 12:16 PM

    I like it, seriously

  • Andrew Champ

    Andrew Champ

    Rank: 5 Advanced

    172

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Nothing, looks great.

    Posted on May 05, 2010 at 2:29 PM

    Clean, practical, and can be easily be associated w/ coupons just be the design. Great job on the color scheme.

  • Patrick Niebrzydowski

    Patrick Niebrzydowski

    Rank: 2 Titan

    4613

    • Design: 3
    • Purpose: 4
    • Originality: 5
    • Engagement: 3
    0 Votes
    push the eyes somewhere

    Posted on May 05, 2010 at 3:25 PM

    Overall this is a great design, but there is a lot of information. When you have a great deal of content on a page the eye needs somewhere to go.

    Right now you have about 7 different oranges and yellows and 5 different greens. Is the "Buy Now" button the most important aspect? "The Deal is On!" and "How Can We Help" blend in with it.

    Love the coupon clipping border, and the "city name" tag, it screams coupon site immediately.

    Just give it a little room to breathe and pick a thing or two to be emphasized. It's one of the toughest things to do with a high-content site, but it certainly is always still one of the most important. A lot of times, if the audience doesn't know where to look, they look nowhere.

  • Imad Gebrayel

    Imad Gebrayel

    Rank: 3 Superior

    609

    • Design: 3
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    the template is very "deja vue"

    Posted on May 07, 2010 at 2:08 AM

    i kinda see this whole graphic work being very widely spread online.. therefore i think the subject will highly improve if you try to go for the "unexpected" ... good work overall :D

  • rod rodriguez

    rod rodriguez

    Rank: 10 Newbie

    7

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    It's ok

    Posted on May 07, 2010 at 5:56 AM

    I like it but something seems to be making it look all over the place, maybe the color. I can't tell just yet, really nice though but for a restaurant website it's not making me want to eat there.

  • Michael + Webcardinals

    Michael + Webcardinals

    Rank: 1 Elite

    CF Verified professional

    5746

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Few usability issues

    Posted on May 07, 2010 at 9:40 AM

    Hi Steve,

    I like your idea & design. There are few usability issues I would like to raise:

    1. I suggest you get rid of local tweet box This will be distracting from your product especially that this is not the reason people will visit your site.

    2. Maybe expand Discussion box instead - see attachment

    3. The village deal at city name. This 'at' or arrow would make it more obvious


    There is one more thing - the most important one. This homepage is a homepage for a registered user.

    How the homepage for new user will look like?

    I see 2 issues:

    1. explaining how it works on the homepage?

    2. choosing city on the homepage?

    Cheers!

    Mike

    • cf-thevillagedeal-1.jpg
  • Sunil Williams

    Sunil Williams

    Rank: 1 Elite

    108

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 4
    0 Votes
    remove gloss

    Posted on May 07, 2010 at 8:31 PM

    Personally, I like it. Its bright and clear, and the message is delivered effectively.

    However, I'd suggest a less gloss and glow. The Buy Now button is the element that sticks out the most in this regard.

    Observe the contrast between that button and the actual logo. The logo gives the feel of personableness: A village market. However, the glossy elements on the page detract from this message.

    I would suggest using elements with real world textures. If you can avoid swapping one set of design cliche's with another, I would suggest using elements like used paper.

    If you haven't already seen it, the video at this link gives a great perspective on avoiding design cliches, with a focus on what has become known as the "web 2.0 look". http://elliotjaystocks.com/blog/destroy-the-web-20-look-future-of-web-design-new-york/

  • Jack Nimble

    Jack Nimble

    Rank: 6 Apprentice

    30

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    Nice and clean, and good play on the coupon thing

    Posted on May 11, 2010 at 12:37 PM

    I think it is a good design, i'm not sure I would change anything. I like how clean and simple it is but still has good a use of colors.

  • Jerry Chan

    Jerry Chan

    Rank: 10 Newbie

    23

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    Nothing

    Posted on May 30, 2010 at 2:54 AM

    Wow! great straight forwarded website. The colors and designs are very smooth. I love the modern touch you have on this UI.

    The colors are very warm and buttons are well detailed. I'm loving the iphone | twitter feels on the comment section.

    Keep up the good work.

  • Marco Demaio

    Marco Demaio

    Rank: 10 Newbie

    48

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Nice design meets the objective

    Posted on Aug 26, 2010 at 7:48 AM

    I like it, nothing to say.

    The only thing that makes me wonder is not about the design but about the business itself. This is probably not the right place to post business reviewes, but since your objective at the end is "Coupon / Voucher Sales", IMHO it makes me wonder who will ever buy a coupon.

    Don't you think people expects a coupon to be free and inlcude a discount, people are not very willing to pay for coupons even for a greater discount. Remember: selling something for 1 cent it's different than selling it for FREE. In the same way selling a 60$ coupon for $125 discount on the bill does not sound the same as selling a FREE coupon for 65$ discount (125 - 60 = 65). :)

  • Danny Naz

    Danny Naz

    Rank: 5 Advanced

    116

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Draft

    Posted on Sep 03, 2010 at 3:55 PM

    I really like the color scheme. Nice, fresh. I feel the logo gets a little lost in the mix. maybe use a different color for the rollover text (today's deals) to pop more

  • Arun Nayak

    Arun Nayak

    Rank: 10 Newbie

    25

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    Draft

    Posted on Oct 22, 2010 at 12:55 AM

    Like the design nice:) but i feel its too conjusted need more space

    Thanks

  • Alan Horne

    Alan Horne

    Rank: 3 Superior

    2952

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    not much

    Posted on May 04, 2010 at 12:23 PM

    Great concept and great idea. I also love the whole coupon design concept.

    The CITY NAME part could do with being larger, as i can imagine some places won't fit on that small area you have there.

    The 'discuss the deal' part, I'm not sure about, I actually thought that was a twitter feed, until i seen the actual twitter feed. I would look to incorporate that part into the main item on the content.

    Maybe have a box of past deals down the right?

    Maybe widen the website a little? I say this as the menu seems very cramped and could do with that little extra room to breathe? You could maybe incorporate a 2nd right column?

  • Kim Eik

    Kim Eik

    Rank: 6 Apprentice

    51

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    i´d remove the dashed line.

    Posted on May 04, 2010 at 1:20 PM

    I think its a good design. its simple and more or less an original piece. If i would change one thing, it would be to remove the dashed line. Other than that. its good.

    • Richard O' Neill
      Richard O' Neill commented:
      Posted: on May 04, 2010 at 5:07 PM

      I wouldnt remove the dashed line but rather extend the white border indside it beyond it to make it look more like a coupon maybe add in a liitle siccors icon on border and change colur to red orange dotteed line, other than that minor personal gripe really solid design, well done.

  • Bryan Mathews

    Bryan Mathews

    Rank: 7 Student

    1077

    • Design: 2
    • Purpose: 4
    • Originality: 2
    • Engagement: 1
    0 Votes
    too much going on

    Posted on May 05, 2010 at 1:00 AM

    too much going on...I prefer something simple like teamsave.com

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5585

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    good job!

    Posted on May 05, 2010 at 1:14 AM

    I like it, nice use of colors, content management, typography, logo.

    Few of my suggestion:

    • Give some spacing between the logo and village symbol

    • Navigation design not going well with the rest of elements may be avoid the use of dark orange and keep it only one color. Menu selected/hover style looks lost in the navigation, please lighten up.

    • Social networking icons can go to the top right

    • Need some supporting color or may be a gradient in header

    • Need some serious work on the top right “everyday… neighborhood” section

    • Header and body content should have more spacing

    • Dotted link could be a bit more thin and close to each others

    • I don’t understand what is the point arrow trying to sow in “discuss the deal section”, also spacing form the top box should be equal to the rest of box's

  • Zayeem Khan

    Zayeem Khan

    Rank: 4 Master

    92

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    nice

    Posted on May 01, 2010 at 12:34 PM

    Its a nice work..i like the thing are kept, One thing the yellow box..(buy it for..) its not outstaning..try give little more orange.

    and using the green color for showing link..in CITY NAME BOX..not looking cool.. by the way other things are nicely done.

  • Walker Williams

    Walker Williams

    Rank: 4 Master

    110

    • Design: 4
    • Purpose: 2
    • Originality: 4
    • Engagement: 4
    0 Votes
    Awesome start

    Posted on May 01, 2010 at 4:27 PM

    No idea how the other reviewer gave you straight 2 star ratings, an unfair evaluation for sure. Here are 3 quick suggestions:

    • I love the start you've made. It really makes sense. The logo is good, the typography makes sense. There are a few too many colors in the body... Are you using a triad scheme? I think the yellow is too much. You've already got orange and green going introducing the yellow is a bit stressful.

    • The company statement in the top right is a little difficult to get to... you draw the eye so well with the nav menu and "Today's Deal" I feel you're going to get very low readership with the muted oranges. If you think the vast majority of your users know what they are getting into, that's fine -- but if you expect some confused traffic coming through you need to get your value proposition more front and center.

    • Last small suggestion would be to invert the small white 'active' arrow that currently points to Today's Deal so that it was the same color as the background-color of the body and went through the darker brown separator. This indicates ownership which signals to users they are in the 'today's deal section'.

    Other than those small points, awesome design. I LOVE the coupon surrounding on the central body, that's a great concept and graphical element.

  • Christopher Chance

    Christopher Chance

    Rank: 10 Newbie

    23

    • Design: 1
    • Purpose: 1
    • Originality: 2
    • Engagement: 1
    0 Votes
    Need to be simple but elegant

    Posted on May 01, 2010 at 10:13 PM

    Overall I don't like this layout. This is so 90's and this style is very much outdated.

    • Emma Simpson
      Emma Simpson commented:
      Posted: on May 02, 2010 at 8:51 AM

      This is aimed at women 18-34. Really not quite sure how you work out that it looks dated. The use of typography particularly in the top right is very current and modern. The retro feel of the font in the image is nicely incorporated.

    • Michael Gunner
      Michael Gunner commented:
      Posted: on May 04, 2010 at 4:28 AM

      I gotta agree with Emma. I'm not digging reviews that give silly-low scores and are just a simple comment. This is a review site, you need to be helping people with their work, not just saying "it looks dated".

    • Michael + Webcardinals
      Posted: on May 07, 2010 at 9:13 AM

      I don't remember seeing designs like this in the 90's :)

      PS. Reviews are supposed to be 'actionable'

  • Amr Mohsen

    Amr Mohsen

    Rank: 2 Titan

    1065

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    This review has been awarded.
    hover color

    Posted on May 02, 2010 at 8:26 AM

    nice design really nicely combined and it looks really nice just comments on special things the hover color on top the white arrow also might be orange arrow beneath it and the buy it for a friend also have no contrast , and the whole today's deal and the main body content be nudged down about 10 px or something to achieve a white space ration its really close to the top , but nice design keep up the good work