Miranda Sehl

carma - business cards

By Miranda Sehl

   on Apr 28, 2010
12 Reviews12 Votes2 Favorites753 Views

Concept Reviews

  • Dan-O

    Dan-O

    Rank: 2 Titan

    73

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    1 Vote
    This review has been awarded.
    Good work

    Posted on Apr 28, 2010 at 12:03 PM

    I like this. The black/white contrast between the sides is sharp and the blue is very appealing.

    The line break is a little confusing at first glance, but I figured it out pretty quick.

    In terms of your objectives I think you're spot on. You will want to find a good printer for these, though, since solid black can rub off in a bad way, making a mess of your client's pocket/wallet/hand and turning a sharp presentation into a smudgy mess.

    If it's a huge pain then maybe try it with a 50% grey instead of black, which would also open up the front side for even more notes.

  • Boaz Arad

    Boaz Arad

    Rank: 3 Superior

    155

    • Design: 5
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    1 Vote
    This review has been awarded.
    Great design - not sure it fits the purpose

    Posted on Apr 28, 2010 at 6:54 PM

    My first reaction was - "WOW - this looks great!"

    The black backside is slick and professional looking, while the white side is clean and elegant - and really has an "anything is possible" air to it - the blank space seems to invite creativity.

    Also, I'm really digging the texture of the paper you used.

    Upon closer inspection - I found I had a small beef with the design:

    This card looks perfect for a creative director/designer etc. but upon visiting the company site, I realized that their main product is some sort of vehicle monitoring system. So I imagine that a lot of the card holders will be engineers and technicians. This design doesn't sit as well for me with their job description.

    • Miranda Sehl
      Miranda Sehl commented:
      Posted: on Apr 28, 2010 at 7:10 PM

      yes. the company is all about aftermarket vehicle electronics. i was hoping that the impression and conversation had between the card passers would be enough, and eliminate the need for me to put a cliche car, or tire tread, or gauge on the card. i was going to put a tire tread pattern on the black side, as a clear texture of gloss to allude to cars. but thought it took away from the overall design. upon visiting the website, especially the new version.. they will be bombarded with auto imagery and engineering drawings. thank you though, for your very valuable feedback, i will work to resolve this. maybe put an auto engineering drawing outline in the white space on the back of the card.. much like the header of the new design: http://www.conceptfeedback.com/concept/3292/carma-auto-hardware-website/ do you think that would help? thanks again!

    • Boaz Arad
      Boaz Arad commented:
      Posted: on Apr 28, 2010 at 7:28 PM

      Actually, I agree that there is no need for cliche car symbols on the card - I really love the minimalistic aesthetic it has now. What I was trying to say - is that all the empty space seems to scream "we are creative people that will fill this space for/with you" while I imagine that your clients message is more on the lines of "we manufacture precision systems".

      I think an engineering drawing similar to the one in the site header would be a GREAT idea. It would really connect the card design to the site design. Personally I would make it very light gray - something that would feel more like a memory or a shadow of a blueprint - rather than an actual blueprint.

      This way you can stay true to the current minimalistic aesthetic, without giving mixed messages.

      Also - consider this scenario - I'm a businessman, I've had fourteen meetings this week, and have collected over 30 business cards. Before I leave for the weekend - I'll be sorting through them - to see which ones I want to keep handy for a call-back at the begging of next week. Once I reach your card - days have passed, and I would have long forgotten the design of the card I got from you. Without some sort of visual reminder, the only way I can guess who's card I'm holding is from the websites name - and at this point I'm not sure if it's CARmasys, CARMAsys or CARMaSYS. If I'm a companies major decision maker - odds are I won't fire up my browser to check since "if it was important - I would have remembered it.

      Bottom line - big thumbs up or the car blueprint - but keep it subtle.

  • Eve Lester

    Eve Lester

    Rank: 4 Master

    19

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 5
    1 Vote
    This review has been awarded.
    nothing

    Posted on Apr 28, 2010 at 7:39 PM

    I really like it, simple and professional, so many cards have been going the other way. It also leaves room for notes if you have a 'elevator' meeting with a potential client, perfect for marketing. If I got one of these I would keep it.

    Great job!

  • Marcio Cabral

    Marcio Cabral

    Rank: 1 Elite

    499

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    1 Vote
    This review has been awarded.
    The back should have something else...

    Posted on Apr 29, 2010 at 1:39 PM

    I like the front with the logo and I strongly suggest you to use http://www.overnightprints.com: they are cheap and the paper quality is amazing. But I am suggesting them because they have this thing called UVSpot (free) and rounded corners ($2.00). The UVSpot is a glossy spot that you could use on the logo only. It gives the card a very rich and distinctive look. It really looks like you spent lots of money on it.

    And this is what I would do on your card:

    CARD FRONT It is already great. The position you chose for the logo works really well within the given rectangular area. It is almost as if you have found the golden proportions for this card. As I suggested before use the glossy only over the logo and put rounded corners, that would match the logo rounded letters.

    CARD BACK I think the pixel font is great (I am a fan of pixel fonts), but I think it still needs some work. It feels rather lost and incomplete. Maybe you should think of working in somehow the little ">" from the logo. Also, instead of using a "/" to separate the title from the name you should use a solid bar or even the ">" from the logo. Bring some element from the front onto the back (maybe...); all these are only suggestions.

    This link bellow has amazing inspirational ideas, please take a look: http://www.noupe.com/design/50-beautiful-business-card-designs.html

    By the way, this one card looks like with what I described as UVSpot: http://media.smashingmagazine.com/cdnnoupe/wp-content/uploads/2010/03/beautifulbusinesscards15.jpg

    Good job.

  • Michael Gunner

    Michael Gunner

    Rank: 1 Elite

    CF Verified professional

    5988

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    This review has been awarded.
    Possibly the font. Otherwise lovely!

    Posted on Apr 29, 2010 at 3:16 AM

    The only gripe I'd have is the font, but that's only because I have a personal thing with pixellated fonts! On this specific occasion though it looks great.

    I love the subtleties here, the use of the same blue either side shows great attention to detail.

    Really nice, love them!

  • Aneesh Viswanath

    Aneesh Viswanath

    Rank: 3 Superior

    375

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    I would like to change the font !

    Posted on Apr 29, 2010 at 7:14 AM

    I would have used a font which is a bit more curvy, for the name and phone number part.

  • Dennis Stevenson

    Dennis Stevenson

    Rank: 7 Student

    85

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Not a thing!

    Posted on Apr 30, 2010 at 1:01 PM

    I love everything about this very basic card! The font chosen for the contact information is spot on, the white and black contrast for front and back is perfect and the minimalist design on the face is great... I would not change a thing.

  • Stephen Feehily

    Stephen Feehily

    Rank: 2 Titan

    130

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes

    There's white space and then there's WHITE SPACE! I understand the idea behind leaving room for notes, but while it does look clean it also looks very barren and unless you can convince them to print on nicer stock it looks a little cheap. But if you print on a matte or glossy you lose the "room for notes" concept you were going for. Once again I understand the idea of combing the person's name/email and website into one, it's cool and I got it. But you'd be surprised how many people have no idea how email addresses work. I even have a someone ask me where the @ symbol was in their website url.

    But overall from a pure design point of view it's very nice. I like the retro looking computer font and the color choice

  • Steve Webster

    Steve Webster

    Rank: 2 Titan

    167

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    Nothing

    Posted on May 05, 2010 at 1:54 PM

    I really like the concept and think it's simplicity is what makes it so strong.

    Good work.

  • Anca Gindulescu

    Anca Gindulescu

    Rank: 10 Newbie

    59

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Very nice

    Posted on Dec 19, 2011 at 2:14 PM

    I really like your concept here. It follow very well the KISS concept while offering in a minimalistic and clean way the necessary informations. I also love the texture of the paper and the font. I wouldn't change anything to these cards, I just love them.

  • Rob Jolliffe

    Rob Jolliffe

    Rank: 10 Newbie

    38

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    good stuff

    Posted on Apr 29, 2010 at 2:30 AM

    Hey, I really like it - i just wonder if it needs a bigger deal made out of the employee name on the front.... other than that its great!

  • pwizzy

    pwizzy

    Rank: 6 Apprentice

    18

    • Design: 5
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Text

    Posted on Apr 28, 2010 at 2:24 PM

    In marketing we always say, "less is more." You've captured that concept well. I only worry the text seems like its very "computer-y" if that's what you're going for. I might recommend a different font choice.

    • Miranda Sehl
      Miranda Sehl commented:
      Posted: on Apr 28, 2010 at 2:32 PM

      we are computer-y. we develop electrical hardware, and software. so "computer-y" was intended. thank you for the review :)