Stephen O'sullivanPremium Concept

Printing.ie - Website for B2B in Ireland

By Stephen O'sullivan

   on Apr 22, 2010
19 Reviews13 Votes1 Favorite1296 Views
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Concept Reviews

  • Joe Mulberry

    Joe Mulberry

    Rank: 1 Elite

    1218

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    3 Votes
    This review has been awarded.
    no we are talking!

    Posted on Apr 22, 2010 at 7:14 PM

    Stephen,

    Its amazing how much the design has developed for the good since you first posted the original! well done, and for me you are almost there.

    I love the sliding/windowed product showcase, its a great solution to having so much content. Will it be jQuery? You should make sure it works on iPad. So watch out if its flash.

    The tagline at the top is a big improvement from the first one and glad you took a lot of the feedback from the previous version on board.

    There are a few things that need to be improved though, these will be little things that I think would improve things.

    1. Give the main content slider box an extra 5-10px top and bottom margin. I think it will give it more space to breath.

    2. change the greys in the content dividers (hope you know what i mean) to a grey closer to white. At the moment they are a little to much and dark. It distracts from the content a little. I think it would work better if they were more subtle.

    3. Download Brochures section could be pulled over to the right and aligned better. This would give things more space as well.

    4. I think you should add 10px padding between blocks of content. Its a little crowded, i think you want to get a lot of content in but don't be afraid to let things breath a little more. The visitor will more likely read on if things are easy on the eye.

    5. Give the content a 10px margin before the footer starts, its a little cramped.

    You are going to get a really nice design from this so keep going! Then its on to the secondary pages ;)

    • Stephen O'Sullivan
      Posted: on Apr 24, 2010 at 6:56 AM

      Cheers, definitely jQuery, it will be a no flash zone site. I have created more space around the slider I agree with you. I have also aligned the grid bit better, it's amazing how you do not see something until it is pointed out to you. Thanks for your feedback.

  • Alan Horne

    Alan Horne

    Rank: 3 Superior

    2952

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    Now we are talking

    Posted on Apr 23, 2010 at 3:47 AM

    It amazing what taking a few suggestions can do to a web design.

    The feedback you have been getting has all been good for the most part, and has really helped you create a very good design.

    The website now looks less cluttered, but still has all the relevant information needed.

    My only issue is the bakdrop on the logo and menu, i would keep it all flat, the rest of the site is, so there is no need to give that a backdrop.

    Great work, and also great use of the feedback.

    • Warish Khan
      Warish Khan commented:
      Posted: on Apr 29, 2010 at 6:19 AM

      yeah I am agree about the dropping the idea of grey box for the naviagtion

  • Ross B.

    Ross B.

    Rank: 5 Advanced

    276

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 2
    1 Vote

    The "cards"page is great, easy to read and understand, and the options are well identified, and paired with helpful descriptive text. The linear gradients are a nice and welcome alternative to zebra stripes for alignment and ease-of-use.

    At first glance, I thought there was way too much going on here with the first design, however, after opening this page, I do see some consistent elements, alignment, coloring, and spacing, which is definitely ideal. I have confidence that this design will generate the interest you are seeking, and I am glad that it caught my eye. :-)

    My only concern now, is that with so much consistency, it's difficult to know what is "dominate" here—to know exactly what I should spend time to focus on first: the sliding/windowed element is repeated on the bottom (though smaller), but I think the top/bottom windowed-sliders are competing for attention at this point...

    Here are some suggestions that would help hold my focus on one of the four horizontal arrangements, long enough to actually read, explore, and interact a little. I think that any one of these ideas will help to increase visit times:

    • Consider varying the top and bottom windowed-sliders. (Naturally, I think the top-most instance should receive more attention, due to it's larger, more prominent placement, however, before I even read much of it's content, I am immediately drawn to its counterpart, the windowed-slider on the bottom, and then my focus just kind of bounces back and forth as their apparent similarities compete for my attention.)

    • Some interactive effects could really work well here, honestly, and here's how and why: once a visitor hovers over one of the four horizontal arrangements, the others could dim slightly (more gray tones, instead of bright white), dimming just enough to give the "active" arrangement some highlight and contrast. Such an effect could maintain a visitor's focus, long enough to read and interact with the contents, one at a time, before more deliberately and strategically hovering over the next-most interesting and intriguing horizontal arrangement.

    Overall, thanks for posting such a polished and complete design. It's so much easier to review with the "big picture" and overall composition in mind. ;-)

    Best wishes,
    Ross B.

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5585

    • Design: 4
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    1 Vote
    This review has been awarded.
    great job

    Posted on Apr 28, 2010 at 9:09 AM

    Hi Stephen,

    I am always amazed to see the progress and the improvement have been made on this project and it's really coming up with the wow! factor

    I did some experiment with your design (plz don't mind :)) and attached the screen shot of the same.

    For me this this design is complete and you have done a great job.

    • Haider Ali
      Haider Ali commented:
      Posted: on Apr 28, 2010 at 9:12 AM

      seems missed the amended screen shot... please check on the following link: http://rapidshare.com/files/381185454/tweaks.jpg.html

      if you want to delete the file then use the following link: http://rapidshare.com/files/381185454/tweaks.jpg.html?killcode=6070908368455017648

    • Stephen O'Sullivan
      Posted: on Apr 28, 2010 at 3:14 PM

      Hi Haider,

      Thank you for taking the time to mock up a design. I think I prefer to use the grey bar on the top. I never used a feedback site before. I was so sure that we had a great design on our website as it stands live at the moment. It just goes to show that sometimes the owner is just too close to the site to see the problems/issues others may encounter.

      Cheers again

      Stephen

    • Warish Khan
      Warish Khan commented:
      Posted: on Apr 29, 2010 at 6:14 AM

      somehow I like the changes done by haider and wish to see them as design looks more open, however, I will say use a light tone of gradient from grey in top and fading in the first fold

  • S W

    S W

    Rank: 10 Newbie

    20

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Progress!

    Posted on Apr 28, 2010 at 6:32 PM

    I appreciated this version far more when I saw the previous three versions. This is much cleaner and (yes less colorful) but manageable.

    I too think that there is too much information on this page.

  • Joey Guerra

    Joey Guerra

    Rank: 6 Apprentice

    64

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    I don't see anything that I would want to change.

    Posted on Apr 28, 2010 at 8:38 PM

    I think you've done a great job dividing the sections into consumable pieces. The colors are very appealing and "good" feeling. I'm not your everyday audience but I could see needing to design a trade show space someday. Nice job. Especially in comparison to the current site. This design communicates MUCH better.

  • Warish Khan

    Warish Khan

    Rank: 2 Titan

    CF Verified professional

    654

    • Design: 4
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    wow!

    Posted on Apr 29, 2010 at 6:12 AM

    Hey Stephen,

    I loved it and enjoying it, however, still i think you can drop the supporting grey backdrop for navigation and i think try a light grey gradient from top to bottom. Blue background color for footer doesn't work for me... may be a light grey to support the footer might look better

    overall it's a great design

  • Gytis Ceglys

    Gytis Ceglys

    Rank: 1 Elite

    220

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    i like

    Posted on Apr 30, 2010 at 12:25 PM

    i like colors, logo and jQuery solution :)

  • Kunal

    Kunal

    Rank: 2 Titan

    1604

    • Design: 4
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    hi

    Posted on May 08, 2010 at 7:41 AM

    very good concept.. & colors. icons are also good.

  • Fabio Fernandes Lima

    Fabio Fernandes Lima

    Rank: 10 Newbie

    20

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    Too many ellements.

    Posted on Apr 25, 2010 at 5:48 PM

    There are too many individual elements in the design, this is the only "problem" that i see. I liked the color combination.

  • natasa S

    natasa S

    Rank: 4 Master

    247

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    0 Votes
    i like it

    Posted on Apr 26, 2010 at 11:13 AM

    it's perfect compared to the previews versions.

  • glen holman

    glen holman

    Rank: 10 Newbie

    32

    • Design: 2
    • Purpose: 1
    • Originality: 3
    • Engagement: 2
    0 Votes
    nice but too busy

    Posted on Apr 26, 2010 at 2:16 PM

    I like the accordion approach but it is over used here. too much wording. on a homepage. You are dragging the customer in 100 directions. KISS

  • Debora

    Debora

    Rank: 10 Newbie

    8

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    0 Votes
    Lots of informations - zero focus

    Posted on Apr 26, 2010 at 6:51 PM

    • 2 big banners - one at the top and another at the bottom - have the same function, so it looks like that I can find the same kind of information on that.

    • I like the menu, it's clear, labels that are telling me everything about the content they are hidding.

  • Alan Perkel

    Alan Perkel

    Rank: 10 Newbie

    6

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 2
    0 Votes
    add customer testimonials

    Posted on Apr 27, 2010 at 10:56 PM

    Nice design, very clean, , call to action is a little dry. Instead of using click here, use get started order now

  • john hansen

    john hansen

    Rank: 10 Newbie

    21

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    provide clear focus and direction

    Posted on Apr 28, 2010 at 2:06 AM

    the site appears as a jumbled mess of images and words with no guidance for viewers eye

  • Stephanie Smith

    Stephanie Smith

    Rank: 1 Elite

    696

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    Line things up

    Posted on Apr 23, 2010 at 8:36 AM

    oooof you have sooooo much content I don't know where to look! That being said, I have seen the previous designs and it's a huge improvement. I also understand why you have so much content, so I won't even bother trying to convince you to cut it back LOL.

    I think the thing you can do to make this more pleasing and less confusing to the eye is to find a grid and stick to it. The vertical lines on this are all over the place. Line it up a bit better and the flow will work much better. 3 columns would work.

    I would also get rid of some of the visuals/icons below the slider. Too many things to look at. The pic of the man is unnecessary, the piggybank can be much smaller (same size as the starbursts), etc.

    Great progression, you're almost there!

  • Miranda Sehl

    Miranda Sehl

    Rank: 1 Elite

    2636

    • Design: 4
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    0 Votes
    this is looking very polished..

    Posted on Apr 23, 2010 at 1:52 PM

    wow, i just looked at the difference from version one to now, you're really getting this website looking great. i have a few suggestions or comments to mention: the footer, looks like it doesn't quite match, i think you should make it gray.

    i really like the vertical tabs you're using in the numbered categories at the top. the colors are pleasing in their minimal nature. i would suggest making the button by the piggy-bank more clear.. is this a button to sign up for email offers? and the quote about logo design, "Increase brand, Create a positive, long-term impression." i think you need to add something like "Increase brand recognition..." seems to be missing a word. i would shorten this excerpt so people are more inclined to read it. also taking out "Welcome to Printing.ie" might be good.. "welcome" is so annoying to read on a website these days.

    i think you should draw some vertical guide lines over this, to take a look at how things are lining up. following a grid is very difficult but can really help things look neat and tidy in the end.

    this is looking lovely! great job :)

    • Stephen O'Sullivan
      Posted: on Apr 24, 2010 at 7:22 AM

      you are correct on missing the word, cheers. I added "recognition" tot he logo text. Also I will improve the piggy bank section, it is not clear that it is a link. Also got rid of "Welcome to Printing.ie" I don't like it either on a site.

  • Marq Cruz

    Marq Cruz

    Rank: 3 Superior

    580

    • Design: 4
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    so much information on one page

    Posted on Apr 22, 2010 at 10:51 PM

    I think you are conveying to much information on the front page and it becomes clutter. the slidedeck is very awesome in front page as I also use that. Maybe focus on the slidedeck then the traditional 3 boxes below.

    I have include an attachment you can look at but you can make better shape on it.

    Your just need more organization on the items on the front page so the viewers will not confuse what to look at.

    I like the footer you made. It is wide and enclosed the necessary information it should have.

    Nice touch of the colors also.

    • 1.jpg
    • Stephen O'Sullivan
      Posted: on Apr 23, 2010 at 2:15 AM

      Hi Marq,

      I can see what you mean, but I do not want to loose the detail that we have on the page in terms of content for SEO reasons. We have a number one ranking position in Ireland and I feel cutting down the content would move us down the rankings. I prefer what you have done but I feel we need to show that it is a big site and I think some more content in the homepage might work.

      Thanks for your comments.

      Stephen

  • Harjeet Gulati

    Harjeet Gulati

    Rank: 4 Master

    31

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    Use the Grid Better

    Posted on Apr 23, 2010 at 12:42 AM

    Improving these elements could make a huge difference -

    1. The Grid seems to be all over in this design. And so does the viewer's focus. Better alignment would work wonders.
    2. Use of color accents needs to be more harmonized. Remember, Less is More! Marq Cruz's review (and mockup is a case in point)
    3. The Top Banner with the Accordion control is good concept - remember though that there are known usability issues with the vertical accordion - another custom approach might work better.
    4. BG - needs to be more vibrant.