Ben Walker

BPM Magazine Advert

By Ben Walker

   on Apr 22, 2010
5 Reviews0 Votes0 Favorites260 Views

Concept Reviews

  • Miranda Sehl

    Miranda Sehl

    Rank: 1 Elite

    2622

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    2 Votes
    justified text is not working

    Posted on Apr 22, 2010 at 12:42 PM

    i like the way you've cropped the images at the bottom of the page~ it lends itself well to music energy/waves.

    i would say the most important wording is "Event for DJs" so keep that large and noticeable.. i would suggest making the text smaller, and left align.. the justification is creating large unpleasant gaps in the text. rivers, and streams... are flowing through your information.

    i think that the second one is better as well, just not sure on the purple.. keep adjusting this, you've still got some work to do.

    i dont really like the "more" in front of the information.. i suggest getting rid of the whole "more" idea. "This year Europe's largest event for DJ's" .

    is that a plate that you put the bpm on in the corner? or a turn table? make it clearer maybe.. help us make sense of whats going on. cant wait to see what you do with it!

    • Michael Gunner
      Michael Gunner commented:
      Posted: on Apr 22, 2010 at 12:53 PM

      I get the impression that the text he cannot change. If you take away the more, none of it would make sense, so he would be tampering with the text they've given him. Clients, eh...the bain of our lives!

    • Ben Walker
      Ben Walker commented:
      Posted: on Apr 23, 2010 at 3:04 AM

      Great feedback. Yes, unfortunately not much choice over the text. If I had my way there'd be about a 10th of the text on there!

  • Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    CF Verified professional

    10036

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    2 Votes

    As everyone else says the second is the best of these but really you have hit it on the head yourself in terms of them all being too corporate and confused

    The reason the second works is that the logo in the top left is actually 'holding' the page - all the others lack a single big focus.

    One thing which may really help is the font you are using for bpm - right now it's either too scripty in a bland way or condensed and bold but looks dated. The font alone could really help to bring this kicking into a more contempory arena.

    If you have a look at the website for All Tomorrow's Parties Music festivals at http://www.atpfestival.com/ it may help inspire in a nice clean way to bring a more modern look.

    Really bright colours - nice big block elements and modern fonts. I'm not keen on the multiple images some of which are repeated. I'd pick one or two and make them bigger to add impact.

    Instead of having the three columns across - maybe try to get it all in one long vertical column which may look a bit cleaner and simpler and stop it looking so corporate.

    • Ben Walker
      Ben Walker commented:
      Posted: on Apr 23, 2010 at 3:07 AM

      Again, some fantastic feedback, thank you. Sadly I can't change the client's logo any more than I have - although I agree with what you're saying about it!

    • Ben Walker
      Ben Walker commented:
      Posted: on Apr 23, 2010 at 3:08 AM

      Wow, ATP does look great!

  • Marius Stuparu

    Marius Stuparu

    Rank: 3 Superior

    259

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    0 Votes
    wall of text - use one column

    Posted on Apr 23, 2010 at 3:53 AM

    Do something about the text, it's too much. Talk to the people, convince them that'll ruin the message. Also, as Miranda said, full justify looks bad - left justification is enough. Try to put it in one column if you can't cut it short.

    Not much DJ-related graphics (I like the idea of vinyl player in #2 though - add more).

    And emphasize the ticketing text - that's the "selling" part.

  • Gregory Kendall

    Gregory Kendall

    Rank: 5 Advanced

    188

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    0 Votes
    Make it look like a club flyer

    Posted on Apr 22, 2010 at 4:37 PM

    I agree with Michael, the second is much better but it lacks many things. When you think DJ event, you think music, electronic, vinyls, hot girls, lighting effects, club, dark, people, and none of these are presented in your design. Add some light effects in the background, put a girl somewhere, I would also use a picture of real turn table in the upper left corner and put your logo on top of the vinyl disc using some cool layer modes and masks.

  • Michael Gunner

    Michael Gunner

    Rank: 1 Elite

    CF Verified professional

    5988

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    0 Votes
    I'm a DJ myself, and this doesn't appeal.

    Posted on Apr 22, 2010 at 10:53 AM

    The only one here that comes anywhere close is the second. It uses far nicer fonts then the first one, and the platter design with the logo makes it obvious who the advert is appealing to.

    However, I would try and get the bpm logo to sit directly in the middle of the platter, as it would if it was a real vinyl platter.

    I think you need to make a way for the advert to look more friendly, and less corporate. I'm not sure how you would achieve this.

    But the second is the way to go, it's attractive.

    The scores I have given are based on the first and third. For the second I'd give:

    • 4
    • 3
    • 2
    • 4
    • Ben Walker
      Ben Walker commented:
      Posted: on Apr 22, 2010 at 11:00 AM

      Thanks Michael, that's really helpful.