Printing.ie - Website for B2B in Ireland

Hi Stephen,

You have improved the desing a lot and it's look very pleasing and engaging to me, however, I still have few of my suggestion which will help you to reach at a level when we can say "excellent design"

• Navigation font looks a bit thick try to make it a bit thinner...

• "Go to Checkout" section seems lost in top right may be try using black colour or mid tone

• Trying adding some breathing space... first fold seems too busy, I think instead of using the 4 products you can show three which will help to create some space or may be you can make it slider if you want to show more product that can be managed in a slider as slider will help you show more product within minimum space... check the following link for the sample type which will help you understand that what I am talking about : http://nettuts.s3.amazonaws.com/358_jquery/example%20files/all-examples.html http://www.sohtanaka.com/web-design/examples/image-slider/ http://fredhq.com/projects/roundabout/#demo http://addyosmani.com/resources/fluid-menu/fluid-menu.html http://www.slidedeck.com/

I think you have overused the gradient in each element which is why it’s look a bit complex and busy, I think try avoiding the background gradient and use a bit subtle gradient to stand out your product more, use the gradient just to support your design

-I think you can fade in the your main container with the grey colour which will I think will give more space to playaround because you will have the approx 50px space wasted which can be utilized properly. I like the slide deck design very much and that should help you in terms of giving the breathing space and also for footer style, as of now footer looks plain and simply needs rework

Hope this helps

I see you took on board my suggestions on your menu, it now looks far less cluttered and well just far better.

The revisions you have made in this version are great.

I have 2 small issues with the site.

1. My eyes are drawn straight to the pink line of text at the top with the phone number, I would change that, as i completely didn't read the first part of text. I would take the pink out and maybe increase the size of the number.

2. The sliders are a great idea, but the content is still a little cluttered in that area. As you have the sliders there why not let the items breathe a little more and give them a little more room.

Great work though.

I love the design, and the colors are pretty awesome. However the top area with all the products feels quite cluttered, and there doesn't seem to be any element of focus in that grid that says "click me", they are all like "hey i'm here get used to it".

Also your design might benefit from testimonials, as people love to see those.

The way the image and price are laid out makes it look a lot more confusing than it is. Remove the bar between price nad image and the gradient under the price "tab"

wow overall this is a HUGE improvement from the current site, what i'd still like to see tho...

1. less random product layout and more structure. you can categorize it into a few main areas and have one pic for each.

2. better use of depth, the line with the shadow would look great if you had only one big item which took most of the space, but like this is makes it more busy and doesn't make depth sense. (why would there be a shadow there)

Everything below "our artwork is designed..." seems very clean and well laid out.

Keep working at it, you're so close ;-)

little suggestion perhaps you might wanna try black or white for the background color instead of Grey..

I will talk to you from usability perspective. It took me a while to understand that there are scrolling tab under each row. I believe this is an indicator to give it more focus.

I would spend more time on working on the page structure and content layout since I achieved a very nice design. Giving more information on the products and categories will be a plus.

The overall is great than the current, but with some tweaks on the content structure it will give you the return you are expected.

this might sound strange, but for me the whole top part (up to "our artwork is designed...") is too graphic. it's clear that you need and want to convey the "design" part, i think it's overdone to the point it's hard to really understand what's going on or what you're actually offering.

i like the bottom part better than the top. it's cleaner and has some kind of grid that makes the whole thing easier on the eye.

i would suggest:

1. incorporating a more coherent grid.
2. giving the price box more space and color (maybe even removing its frame)
3. making your offering photos more conceptual/schematic/iconic rather than photos.
4. maybe, as mentioned here, making the background color go brighter/darker. the current one seem to be not doing the design any good.

otherwise a good concept.

It looks much better now,

1. a little bit of light grey gradient for the menu bar should make it perfect, otherwise you can like it like the way it is if you think it's best,
2. on your dropdown menu, Overall it's good, but try to change the "New/Best Seller" font into mini badge, take a look at your "save 50%" badge, make the "New/Best Seller" on the dropdown like that badge but in rounded-rectangle, I believe it will look better and uniform :)
3. the promo line "if you order there or more items....", the magenta part of it is too close with the item cart, and the fading effect there just look wrong, try to move them to the left and give some space between it and the cart items, you might also make that promo line in one color, that should make it stands out more.
4. The slider idea is good, I like it, but the color of it, hm..... try to change the slider color to grey, match it with the effect you put on the price box.

I think that's all you need for this, it's almost done ^.^ Good luck.

The design has definately evolved where we're now talking minor details and personal opinion - my personal opinion does follow some other that the top banner is somewhat distracting from the eye track on the landing page. So my comment about the core values relates to that - it's great you're offering a discount for more items ordered, however that's not the point - you're offering quality design products so focus on those.

If anything move the "our artwork is designed by designers" tag to the top and flip flop with the current top tag line - and make it a little subtle on the RHS.

I saw the previous design and It's really much better now. Nice and unique design but I have some suggestion: - Maybe you could make the text logo more bigger - I agree to darker the background

Forgot the stars: 4-3-5-4

Stephen,

This new version looks much better than the last one but still:

1. Too many promotions and everything screaming for attention

2. Instead of a strong tagline you have an info about opportunity for discount

3. Nobody will notice the horizontal scrolling, no mentioning that users hate 'going' horizontal for numerous reasons.

4. You lost site map from the footer.

Keep improving :)

Interesting layout design.

Like: - Color contrast is great - Great bold images and text

Improve: - Use more white space to highlight key areas - The first three rows are a little confusing to understand. For example I looked at the image of flyers when I was reading business cards. - Call to action buttons are really small and lost in the layout - Scroll tab is not clear (Maybe use a bigger one or with more visual cues like arrows) - There is a lot going on the landing page, try to simply more. Do you really need 2 rows of scrollable content? What do you want users to focus on?

Hope that helps.

Hi,

I will start at the top:

"If you order three or more items together we'd love to give you a discount. "

This may be a design call, my eye was directed immediately towards the part in pink, and after I read that I read the text before. This however made me feel cheated, as I first thought if I called I would get a discount, and then was told only if I did something. This fails for me because in the middle part of your website you have a banner with the same design, it being split. That banner however isn't one sentence and so works.

Your header section is nice, I like the layout, pricing and colours. My only concern is, would anyone notice the little dragger below (no other reviews here did), it took me a few seconds to realise what it was (this may however move on its own like a carousel, so would be clear pretty quickly).

The other sections look fine, again my only concern is where you have a vertical divide next to the download brochure section on the section below you have the same divide but this time its a scroll bar, would anyone notice that?

All the best

the only reason i'm reviewing this version is that i reviewed the previous ones.

i really like it, i think it's very busy but i reckon that's part of the look you're aiming for.

prehaps define the header instead of just being part of the main content.

another thing is that the lower part of the footer is basically a big gap. you can lose that and the colour of the footer is not really related to the rest of the site

very well done! :)

too full, too crowd, i can't breath. Overall your design an originality is out of question, but to be honest, less is more