Niall Mc HenryPremium Concept

Homepage redesign for SaveAFewBob.ie

By Niall Mc Henry

   on Apr 15, 2010
10 Reviews0 Votes0 Favorites790 Views

Concept Reviews

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    11580

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    1 Vote
    This review has been awarded.
    Not working as is

    Posted on Apr 15, 2010 at 7:13 AM

    Unfortunately I don't think this is really working as is. There is a lot of work ahead of you if you are going to make this work. Here is what I see that needs to be fixed:

    1. Ad placement is far too central. Find a more secondary place for the ad.
    2. I imagine that your search engine will be used quite regularly, make this portion stand out more.
    3. There is no central image or copy that explains what your site is all about. I would suggest adding an image the visually describes the process.
    4. Use a more colorful navigation bar
    5. Your content are has a lot of unused space. Each entry has a paragraph that doesn't even reach the end of the images. If you don't have enough content to fill an area that big, I wouldn't set apart areas that large.
    6. Add some sort of border onto the images
    7. On the value blog page, move the paragraphs up to meet the other paragraph.
    8. Find a way to stay consistent, you have ads on the right side and then change to navigation...I would keep that the same throughout the site.
    9. Generally you need to make the site more interesting. Right now it looks a bit bland and boring. The site needs to be engaging, easy to use and different from every other discount website out there.
    • Niall Mc Henry
      Niall Mc Henry commented:
      Posted: on Apr 16, 2010 at 4:22 AM

      THanks Nate for taking the time to review my site. I appreciate your feedback and actionable points.

      I will try and incorporate these into my redesign

      Kind Regards

      Niall Niall

  • Michael + Webcardinals

    Michael + Webcardinals

    Rank: 1 Elite

    CF Verified professional

    5746

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    This review has been awarded.
    Usability issues

    Posted on Apr 15, 2010 at 10:15 AM

    Hi Niall,

    I understand where you want to go but unfortunately not only visual site is not very appealing but what is more important from my point of view SAFB.ie has usability issues:

    1. Logo is not suggesting savings but spending, because you used a cart.

    2. You have a lot of elements which are screaming for attention with red colour, big fonts, etc.

    3. Believe me name and face of the contributor are less important for users than article title :)

    4. There should be a 'reason' behind everything you want user to do. For example why should I sign up for BOB weekly???

    Keep with the good work :)

    • saveafewbob.png
  • Anne

    Anne

    Rank: 2 Titan

    105

    • Design: 2
    • Purpose: 1
    • Originality: 2
    • Engagement: 1
    1 Vote
    This review has been awarded.
    Make it more user focused

    Posted on Apr 15, 2010 at 4:42 PM

    This design currently fits YOUR needs as a money maker.

    This design should be changed to fit your VISITORS' needs when they come to your site. Why are they here? To save money.

    First of all, add some depth to your site. Everything blends in to each other. Some ideas for that:

    • Make the background gray a little darker
    • Subtle gradients/shadows - key word: subtle
    • Easier to read headlines, content headlines should be significantly bigger than sidebar headlines

    Tighten up post listings (this should feel put together, not randomly put up). Tighten up the sidebar. Float your images so that text lines up next to it. Text-align your Tags/Posted In to the right.

    Emphasise valid, quality content and reduce attention to your ads. Serve your ads as complimentary premium help - don't push them as the main focal point.

  • Olgierd

    Olgierd

    Rank: 10 Newbie

    6

    • Design: 1
    • Purpose: 3
    • Originality: 1
    • Engagement: 1
    0 Votes
    Work on graphics and white spaces.

    Posted on Apr 16, 2010 at 2:37 AM

    You can get a feeling that the website is just build for commercial ads. The goal is not so clear for the visitor. Maybe add some clearing sentence: "Prices comparison site" or something.

    In the content you could not see clear and logic division of information. Work on it.

  • rowan

    rowan

    Rank: 10 Newbie

    86

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 1
    0 Votes
    I want to see directly your products

    Posted on Apr 16, 2010 at 7:23 AM

    Good looking, but not engaging.

  • Dustin

    Dustin

    Rank: 5 Advanced

    857

    • Design: 3
    • Purpose: 1
    • Originality: 1
    • Engagement: 2
    0 Votes
    Looks like it was designed with frontpage

    Posted on Apr 16, 2010 at 2:58 PM

    Sorry for the bluntness of the title, but it really does look like something that was designed in frontpage. You might want to begin by removing that ad at the top left.

  • Jason

    Jason

    Rank: 3 Superior

    486

    • Design: 2
    • Purpose: 3
    • Originality: 1
    • Engagement: 2
    0 Votes
    Divine Baby!

    Posted on Apr 16, 2010 at 3:01 PM

    This is the perfect place to use the divine proportion.

    Look it up in google tagged with Web Design, that'll give the ad/content relationship more of a natural look.

    I really don't think there's a place for that airplane banner at the top. What you should do is put those links at the TOP and under it, extend that beautiful search bar all the way across to give it power in the page!

    These images and posts don't work together. There's too much white space. When you use an image, either make the image smaller to match up with the amount of content lines, or put the image at the top and make it more like the airplane banner. Thinking SMASHING MAGAZINE.

  • Robin Francis

    Robin Francis

    Rank: 4 Master

    1581

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes

    The design is not bad but needs more presence and individuality.

    The advertisements on the pages stand out more tha the content.

    Perhaps better use of colour to delimit and categorise the content.

    Make the search bar more prominent.

    The menu bar looks fine but on the live site it is not formatted correctly (viewed in firefox 3.6)

    You may want a brief desription of the goal of the site too.

    Hope this is helpful.

    • Niall Mc Henry
      Niall Mc Henry commented:
      Posted: on Apr 19, 2010 at 8:18 AM

      Thanks to everyone above for your comments. Much appreciated. Niall

  • Lars Meyer

    Lars Meyer

    Rank: 4 Master

    303

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    Get me interested

    Posted on Apr 15, 2010 at 2:38 PM

    Hi Niall I bet everyone wants to "save a few bob"... But here is what I think: they don't really want to read a lot to figure it out. Get them started right away. Save them some money in a few clicks and you have them hooked. Only then will they delve further into your site.

    Right now there are too many choices that I have to figure out...a nothing stands out. How about You boldly ask me to enter my postal code... i.e. where I am and you show me how to save some money right now...

    Look at http://www.smashingmagazine.com/2009/04/06/design-to-sell-12-tips-to-help-your-website-convert/

    and

    http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

    Good luck

    • Michael + Webcardinals
      Posted: on Apr 16, 2010 at 8:32 AM

      WOW Lars this idea with Post code is great! Right away things connected with your area - instant gratification.

      On the downside I don't think they have post codes in Ireland :)

      Cheers

  • Nathan Beck

    Nathan Beck

    Rank: 2 Titan

    38

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    Lacks... almost everything

    Posted on Apr 15, 2010 at 9:52 AM

    Currently the design lacks anything that wants me to engage with it. Although I may have searched and ended up here, I still don't what the site does.

    CONTENT It's not clear what the site does. A more detailed synopsis in the header or underneath the navigation could easily clear this up, with a couple of calls-to-action for more information or how to get started.

    DESIGN For starters, the design feels rather uneven. Too much odd white space throws content off balance, and lacks flow. The site also lacks colour and and visual interest. Perhaps colour-code the different sections of the site to differentiate them.

    How about decreasing the width of the right hand column and adding a left column in with a short description of the site, latest articles/offers, most popular articles, newsletter subscription etc to aid deeper linking into the site? This also aid consistency throughout the site.

    Personally I'm a fan of inline images in content floated right - it aids the readability of the text. I'd also increase the padding around your mian content area to distance it from the surrounding elements (make sure it's equal). Those line-lengths are starting to get a bit out of hand on the 2nd screenshot as well, no good for ledgibility.

    Another point would be to emphasise the search functionality. Get the bad boy nice and big - that's probably the primary tool visitors will be using on the site.

    --

    I could go on but hopefully that advice is useful. Good luck, I'm sure you'll get there with it!