IT's PASSION, Business Card Design

Since most of these posts are only in awe and praise, I'm going to just critique even though I love the design.

• The miscellaneous colors on the white side don't work for me. (Under your name, in the description of you what you do)

• I don't like the letter spacing of the URL under "It's passion"... I feel like the URL is falling starting to fall apart. Also, it's too close to the P.

• I'd have put my contact info under the URL to keep my information in one place.

That's just to be nit-picky. Overall I love it.

looks great! i love your design:)

I love the concept and am sure you'll make the impact you're after with this design.

If I have a "disconnect" it's this: the first nanosecond I saw the card, I thought your business name was – it's passion. And I thought, "what a great name for a design studio!"

Then I quickly realised (duh!) it wasn't. But interestingly, the thing that made gave me that initial impression was the placement of your URL. It's in the position a tagline should be. And because there's no symbol or logotype, the yellow type draws the eye.

I would put the URL into the other contact details. That's where I expect it to be and I disagree that it needs prioritising. You're right, it's a given that I'll look at your portfolio, so nothing further needs to be done.

From a strictly copywriting point of view, you're killing the punchline. Let it stand alone in response to the statement on the reverse – it's "cleverer".

Well done. Hope this helps.

Nothing more to say other than that…

I love the minimalistic, simplicity of it, great work!

Great looking cards with an excellent choice of font and I love the "WHAT I DO ISN'T WORK." caption.

One tip I do have is if your actually looking for feedback maybe next time include other alternative concepts so people can pick and choose which are there favorites as apposed to giving them the final end product, especially as you have already gone to print.

We all know they look great so what is it your trying to achieve? Maybe gratification ;) ..........Ah I suppose there is nothing wrong with that. Good luck

Cheers, Sahus

AMAZING.

The red, teal, green text doesn't jive well with the yellow. I like everything else. Brilliant & powerful statement. Lots of impact. Good branding.

What a great concept and you've layed it out beautifully! I like the black and yellow, the scale and the font. Nicely done.

Hi Fenson. Overall I really like your card. My main advice to strengthen the card is to establish what you are linking to your brand ... as a designer your brand is more than the logo; it is born from the way you do things and how that affects the quality of your product and your customer's experience of doing business with you. So that being said I would like to see your name as the brand (perhaps only your first name for shortness sake) Therefore it should be more prominent. Currently your name is tucked away to the side... and probably not helping too much :)

OR you may choose to brand around the concept of Work as Passion concept.

I also agree with the previous posts about the colour.

Good luck

Oops... just noticed that the ratings for originality 4 and engagement 4 did not stick.

My only issue is that your contact info seems to been the thing thats not important in the whole thing, yet is that not the point of it?

I would of had that information inderneath the 'passion' text , or swapped it with the 'passion' text.

Great work though.

At first glance my thought was "why would you put that on your business car?!" Exactly the right impression I thing for turning it over.

I'm generally not a fan of yellow, but here it just works. Great idea and very well done

It looks great and very appealing, though what about change to a rounded shape?

Excellent design. Very nice use of black and white design and your typography works well.

The only thing I don't like about this design is the different colors for what you do (Graphic, Logo, Web). They seem too random and aren't anywhere else within the branding. Just stay with the black color. Other than that, this is a truly great design!

i love it!

Yellow texts on black cards look great, however adjusting the position of the white card could result a better photo. It's placed too vertical.

Try it out. That is just something I would try, other than that it looks really-really good.

I agree in not use too much color for you services. Also I hadn't put the website on the slogan.. but still it's a very good design.

not much to change here it is an excellent design. I love it.

I absolutely love this card! I think you did an amazing job of using the typography and scale to demand visual interest. Although the type treatment isn't something that hasn't been done many times before- it's classic, and your choice of color takes it up a notch and makes it even more contemporary.

My only suggestion (which is only to be considered for a reprint, because this is clearly a finished product) would be to scrap the magenta, cyan and green in the services tag and make them yellow and shades of gray only. I think that would strengthen the design by sticking to the purity of the yellow and black palette.

good image

I don't think that the typographical correct is always effective, but i thought "it'a passion" was the company name,

What really impresses me are the nuances (seen from my video.) The dark magenta has too much weight compared to persian and green. The green and the red are perfect complements, but red has a wavelength much "stronger" than green. I don't think that works.