Stephen O'sullivanPremium Concept

Printing.ie - Website for B2B in Ireland

By Stephen O'sullivan

   on Apr 09, 2010
12 Reviews3 Votes0 Favorites494 Views
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Concept Reviews

  • Carl Heaton

    Carl Heaton

    Rank: 2 Titan

    253

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    1 Vote
    This review has been awarded.
    Interesting but distracting at the same time

    Posted on Apr 10, 2010 at 5:28 AM

    Colours are great, the nice gradients and space given to the top bar is great.

    Things I would change to help your customers:

    1. make what you do bigger in size and prominence
    2. the main navigation seems lost
    3. the gradient on the nav bar is harsh, suggest only using one colour tones.
    4. grid it out a bit better and give padding to the sections in the middle.

    There is a lot on the page but no headings. Other than that it's engaging and friendly. Like it!

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:10 AM

      Hi Carl, I put the products in a grid and I have reduced the colours. What do you think? Cheers Stephen

  • Ari Suardiyanti

    Ari Suardiyanti

    Rank: 3 Superior

    560

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    Better, but need a bit more work

    Posted on Apr 10, 2010 at 6:26 AM

    It's a big improvement from the previous one. But here some small things you could try to change to make it even better:

    1. Menu bar: The first reviewer, Joe, was right about the Gradient on the menu bar. It's too strong, I would suggest you to change it with one color gradient with glossy look., and play around a bit with the text for the menu bar. Try all caps, then try to give some separation lines. See which one make the best look.
    2. Content alignment: The tittle of your print services and the subtext, and price are clutter. I would suggest you to place the price on top, followed by the tittle of your service, i.e: Business Card, under it. Then you can put the subtext and more info. I'm pretty sure it will help to make the content alignment looks more organized.
    3. Style consistency: I really like how you make the prints sticking out at the first line of your content. But it seems like you don't apply it in other services. Try to make them all in the same style, including the Logo service. I noticed that you have a shout box on the right. But I think if you place the service name and price like the above it will work better too.

    From what i see, this is almost done. Just need bit of polishing. :) Good luck.

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:11 AM

      Hi Ari, I changed the menu bar to grey and I think it looks much better. What do you think of the slider idea for more products in the first two rows of items. Cheers Stephen

  • Adam Gold

    Adam Gold

    Rank: 3 Superior

    574

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Couple of things

    Posted on Apr 10, 2010 at 8:10 AM

    The overall design looks good, couple of suggestions to make it better:

    1. The design looks really messy, too much information.

    2. Your gradient below the logo isn't nice. Change it to something more clean and elegant.

    3. There are way too much links below the logo.. (the buttons, reduce them..)

    4. The gray background is too strong. Try to reduce the opacity.

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:12 AM

      Hi Adam, I have removed all those links. You were right it did look cluttered. I have put them all in a menu option on the right. What do you think now. Cheers Stephen

  • Ido

    Ido

    Rank: 5 Advanced

    291

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    so much better

    Posted on Apr 10, 2010 at 10:07 AM

    it looks wayyy better than the old one. i'm writing from a netbook so i didn't quite read the other comments but: 1. i really liked the logo

    1. the caption next to the logo belongs elsewhere, write something to describe the company instead of a deal or a sale or whatever.

    2. the the main menu needs to be emphasized, i think it will look much better if you'll make it like a tab-system when every choise in the main menu wil open a tab and the rest of the page beneath it

    3. read "read more" needs to be bigger, it's almost invisible.

    4. try adding a footer, every site need a footer

    good luck :) it looks great

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:13 AM

      Hi Ido, I got rod of the caption to the right of the logo. I also added a footer. What do you think? Cheers Stephen

  • Darwyn 4

    Darwyn 4

    Rank: 2 Titan

    60

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    This review has been awarded.
    crowded

    Posted on Apr 10, 2010 at 11:31 PM

    i think it's too crowded. and you should get rid of the gradient in the menu bar

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:14 AM

      Hi Darwyn, I made a lot of the changes including the gradient change. What do you think now? Cheers Stephen

  • Noah Fang

    Noah Fang

    Rank: 3 Superior

    281

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 4
    0 Votes
    Alignment matters

    Posted on Apr 12, 2010 at 10:13 PM

    1. Top banner area looks "empty" while the main content area looks quite full, resulting in a unbalanced layout.

    2. There's hardly any "implicit" alignment of all the visual elements, especially the products in the main area. It might be better to somehow let the product title, price box, etc. to be aligned in one way or another.

    3. (Actually still the layout balance issue) all the visual elements of the top area are relatively small while all the product elements are relatively BIG, thus it seems that the product area outweighs the top area -- it might not be good for the first time visitor 'cos we always want to push the message of "what we do (in one line)" and then navigate the focus of the visitors to the product area.

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:15 AM

      Hi, I have aligned all the products as best I can. What do you think of the latest concept. Cheers Stephen

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Far too busy

    Posted on Apr 12, 2010 at 10:31 PM

    Unfortunately the design just isn't working:

    1. The site in general feel far too busy and cluttered. All of your products are splattered throughout the design and overlapping each other. I think you may need to confine them.
    2. The navigation looks way too simple and is REALLY spaced out far. Also, which is you main nav, the one in the pink or the one above it? Which one do I use first? It just isn't very clear...
    3. The logo header is really unengaging. it looks really empty and unplanned. I would start over on the logo header.
    4. You need a footer to ground things.
    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:16 AM

      Hi Nate, The problem is that we do so much and I want visitors to see we do printing and trade show displays right from the start. I put a footer in also. What do you think? Cheers Stephen

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Apr 19, 2010 at 7:13 AM

      Sorry this is late, I reviewed your new concept, let me know if you still have questions, thanks!

  • Michael + Webcardinals

    Michael + Webcardinals

    Rank: 1 Elite

    CF Verified professional

    5746

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes
    Usability problems

    Posted on Apr 13, 2010 at 10:09 AM

    Stephen, huge improvement on the old version but it's still very problematic from usability point of view.

    1. too distracting and too messy. The less distracting site the easier it will be for users to 'understand' where to go.

    2. One promotion is enough - you will loose credibility if you have more things screaming from the homepage.

    3. I suggest a traditional simple menu showing all product categories (see picture). This way users will have a fast route to the thing they are interested in and also will see all your offering.

    4. I suggest you don't use 'on mouse over' menus opening from the main menu bar. Things should work 'on click'

    5. You loose a lot of real-estate in the header. I think you should cut it down because it's a good practice to keep the most important stuff above the fold. Only 20% of users scroll below it.

    6. I would suggest also starting from wire-framing first to get user experience right and when it's finished start with graphical design.

    Good luck

    • 2010-04-08_130327.png
    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:20 AM

      Hi Michael, I tried menus like this in much older versions of the website and while they look great we had so much products to add it become I felt very very crowded. Don't get me wrong I think it looks very well and i like the colours, but I am trying to make the site less colorful as the live site at present - www.printing.ie

      Do you think if I adapted the menu instead of the mouse over menus for the main bar to a click on an click off state that would be better instead of bringing the visitor to another page. I have reduced the length of the page also.

      I would love your feedback. Cheers, Stephen

  • Alan Horne

    Alan Horne

    Rank: 3 Superior

    2952

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    The menu

    Posted on Apr 13, 2010 at 12:08 PM

    Love the revisions, this looks far far better.

    My only issue is your menu, it seems you got stuck and just slapped in a basic gradient background. I would look at jazzing that up and lose the gradient on it, it just doesn't fit for me, a solid menu with a texture would work better.

    Also the sub-menu above the main menu doesn't work for me, or is that the main menu?

    I would really sit down and decide exactly what you want on your main menu, then use the rest of the options on a sub-menu at the foot of your page. Things like 'about', 'delivery', 'FAQ' and 'contact' could all go down the bottom. Especially the contact section, as you have the main details at the top of the page anyway.

    Other than that good work, love the layout in the main area.

    • Alan Horne
      Alan Horne commented:
      Posted: on Apr 15, 2010 at 5:31 AM

      One suggestion that could be made for your content, is to use a little jQuery and animate the products, thus freeing up some room and making the design less crowded.

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:21 AM

      Hi Alam,

      Thanks for the constructive comments. I have taken a huge amount of the feedback on board and I have a new concept. I would love your feedback.

      Cheers

      Stephen

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5574

    • Design: 2
    • Purpose: 1
    • Originality: 2
    • Engagement: 2
    0 Votes

    Hi Stephen,

    you are really good creating good visual and visual are really nice and compel me to stay on the page, however, the way you have laid out the elements are not working for me.

    Few of my suggestion:

    • navigation taking too much vertical space and it seems asking for love and attention from you :-), I think you can get some inspiring stuff and usability things from the following link: http://uk.moo.com/en/ http://www.zoomin.com/

    • try to make the navigation a bit subtle and highlight the secondary links i.e. home, about us... view cart etc.

    I think you should use the rounded corner as it will give more smoother look to your layout and will go with your log as well

    • I think you have done awesome job the way you have highlighted your products, however, I think if you try to give more gap then it will be much better... I think try reducing the size of the products so that there could be more space for eyes which will give a clear separation and will be more clear

    • I think you could take the inspiration on the usability and header from the moo website

    I hope this will help you to make it more punching

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:24 AM

      Hi Haider,

      I have reduced the amount of navigation links on the top of the site. I like the moo site but they do only a fraction of the products we offer. I want visitors to get a snap shot of as many products and diversity of products we do right form the homepage.

      I would appreciate your feedback on the new concept.

      Cheers Stephen

  • Jaseem TS

    Jaseem TS

    Rank: 10 Newbie

    56

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 2
    0 Votes
    Header , Navigation .

    Posted on Apr 17, 2010 at 8:14 AM

    The content styling looks cool. But, the header seems rather dull and no call of actions to the navigation bar. May be , a vertical white background going over and a change in header arrangement may make the site even cool.

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:24 AM

      Hi,

      I have uploaded a new concept. I would appreciate your valued feedback.

      Cheers

      Stephen

  • Joe Mulberry

    Joe Mulberry

    Rank: 1 Elite

    1218

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    This review has been awarded.
    little things

    Posted on Apr 09, 2010 at 7:25 PM

    Firstly, its a big improvement on the old version, this version is easier for my eye to navigate around and more importantly i am more likely to buy products from this page than the last.

    There are a few things I would change and a suggestion or two to make.

    1. The header area with the "printing, graphic...." for me don't add to the viewing experience - is there somewhere else you could hold this contact info.

    2. You are using a lot of real-estate for the logo and "Our luxury...." line. Did you try using this space more effectively in sketches or mock ups? If you did could you post them up here or message them to me?

    3. The gradient on the 5 item navigation bar is very strong - my eye gets caught here for too long and distracts me from viewing the products that are subtly styled below. I would test a much more subtle gradient, with subtle colours with less of a colour contrast. Once you have tried it - post it up so we can compare and see what works better.

    4. I like the products hiding behind the lines as it looks like they are poking out. I think you should check out this page (http://forabeautifulweb.com/) on this page there are three DVD case - hover your mouse over them and see the effect (you will need a webkit browser for this to work - if you don't have one already get Chrome as it kicks firefox's butt). This effect is made with CSS3 and HTML5 and there is a tutorial somewhere about how to create this technique but I couldn't find it for you. Using this technique to slide your products into view slightly could be a nice effect. It could give a playful feel to the content, if you get it up soon you might get traffic from the bloggers who constantly spew out lists of top 25's - you might get on this "Top 25 - CSS3 and HTML5 Site in Action", this would bring your site to the forefront of current web-standards. What do you think?

    5. I know you have varying amounts of content to the right of each product - but I would like to see the titles "business cards" "office pack" etc all aligned. giving items with less info more white space below. I think this might make your products easier to view and not let the viewers eye slip away from them. Again, mock it up and post it up for us to see.

    I hope this helps, great work so far and I think as with most concepts on this site - by accepting some feedback and ignoring some feedback, a couple of versions, posting mock-ups you will eventually get a fantastic design. You are getting there so don't be disheartened by receiving suggestions on this new version! :)

    Joe

    • Stephen O'Sullivan
      Posted: on Apr 18, 2010 at 12:06 AM

      Hi Joe, I have uploaded another concept. I would love your feedback. I have taken a number of your comments on board in this concept. Kind regards. Stephen