Eric Braun

Website redesign for Paper | Publisher Industry

By Eric Braun

   on Apr 09, 2010
17 Reviews15 Votes2 Favorites580 Views

Concept Reviews

  • Mohamed Ghazal

    Mohamed Ghazal

    Rank: 7 Student

    90

    • Design: 4
    • Purpose: 2
    • Originality: 3
    • Engagement: 3
    0 Votes
    logo

    Posted on Apr 09, 2010 at 7:28 AM

    Really like the design, layout and colors....great start!

    Dont care much for the logo, feels out of place.

    • Eric Braun
      Eric Braun commented:
      Posted: on Apr 09, 2010 at 11:49 AM

      Thanks for the comment, Mohamed! I totally agree about the logo. I´m already working on a solution.

  • Shobhit Saxena

    Shobhit Saxena

    Rank: 3 Superior

    249

    • Design: 3
    • Purpose: 1
    • Originality: 3
    • Engagement: 1
    0 Votes
    Cool BG..

    Posted on Apr 09, 2010 at 7:47 AM

    I really loved the bg, its awesome.

    I don't feel that the site deals in book though. The logo is what is not merging with the site at all.

    I wonder what are the splashes meant in the green bg...

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Apr 09, 2010 at 8:30 AM

      Lol... you give his design a low rating because you don't read? I'm not sure you understand how this site works.

  • Gavan Brown

    Gavan Brown

    Rank: 1 Elite

    CF Verified professional

    2080

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    Call to action

    Posted on Apr 09, 2010 at 8:33 AM

    Not really sure what the site does at first glance. Perhaps some verbage at the top somewhere to say what theydo.

    I love the color pallette, works well. The rainbow colored balloon is really detracting from it though. I think the balloon looks a bit cheeseball anyways.

    • Eric Braun
      Eric Braun commented:
      Posted: on Apr 09, 2010 at 11:58 AM

      Hahaha, cheeseball was great! You are right, Gavan, the ballon takes to much attention… gonna have to work on that.

  • Daniel Suarez

    Daniel Suarez

    Rank: 1 Elite

    987

    • Design: 4
    • Purpose: 2
    • Originality: 5
    • Engagement: 4
    0 Votes
    great design

    Posted on Apr 09, 2010 at 9:01 AM

    I love the design you have here, every single element complements with the others. Althout I agree about not knowing what this website is about.

    I would also like to see an inside page, just to see how well it merges together

    • Eric Braun
      Eric Braun commented:
      Posted: on Apr 11, 2010 at 9:33 AM

      Hi Daniel, thanks for the comment. I’m working right now in the inside pages. Gonna let you know when it’s done. Thanks again!

  • Neal Chester

    Neal Chester

    Rank: 3 Superior

    526

    • Design: 4
    • Purpose: 2
    • Originality: 3
    • Engagement: 5
    0 Votes
    Logo continuity

    Posted on Apr 09, 2010 at 11:37 AM

    I agree with everyone, that the logo doesn't fit with the design. The design is however awesome!. I also agree with others that this doesn't say paper to me. I add some kind of statement about this being a site about paper.

  • Cat G

    Cat G

    Rank: 10 Newbie

    26

    • Design: 5
    • Purpose: 2
    • Originality: 4
    • Engagement: 4
    0 Votes
    Navigation

    Posted on Apr 09, 2010 at 11:47 AM

    The overall look and feel are great, this is a really nice design. However from a usability point of view I think it doesn't really say what your company is all about. I also find the navigation in the middle of the page sort of confusing. It gets lost. There needs to be a more clear call to action for users visiting the site, like a learn more button for example.

  • Alan Horne

    Alan Horne

    Rank: 3 Superior

    2952

    • Design: 4
    • Purpose: 2
    • Originality: 4
    • Engagement: 3
    0 Votes
    Logo

    Posted on Apr 09, 2010 at 12:47 PM

    As most have said the logo doesn't really fit, but you are working on that, so thats good.

    My only concern is that it doesn't say Book/Paper to me, which is a darn shame as the design is unbeleiveably good.

  • Chad Mueller

    Chad Mueller

    Rank: 4 Master

    199

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 2
    0 Votes
    Green Cloud

    Posted on Apr 09, 2010 at 1:35 PM

    The top of the green cloud - I think the white glow is not needed, I think a flat texture is good, and I think adding an outdoor shadow to it

  • Charity Ondriezek

    Charity Ondriezek

    Rank: 2 Titan

    76

    • Design: 4
    • Purpose: 2
    • Originality: 5
    • Engagement: 5
    0 Votes
    The girls with the phone

    Posted on Apr 09, 2010 at 1:50 PM

    This is beautiful! I really dig the color scheme and textures. It's unclear to me what the purpose is however. The girls holding up the phone make me think technology right away, even though nothing else in the design indicates tech. The green/brown combos actually suggest more of an eco-friendly or "go green" type company. While that may be an objective of your client, the phone visual sends a mixed message. Maybe I'm missing something.

  • Bart Van Steenput

    Bart Van Steenput

    Rank: 10 Newbie

    31

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    nice site!

    Posted on Apr 10, 2010 at 5:55 AM

    This is a nice site. Great colours, not too flashy (that's good). Nice use of gradients too. I would add a small line of text in the header to make its purpose clearer.

  • Ari Suardiyanti

    Ari Suardiyanti

    Rank: 3 Superior

    560

    • Design: 3
    • Purpose: 1
    • Originality: 3
    • Engagement: 2
    0 Votes
    Attractive but unrelated

    Posted on Apr 10, 2010 at 6:47 AM

    I honestly love the design at first glance. But when I read the description and some reviews, this seems to be unrelated. If I didn't read the description I would say this is a mobile/electronic website or a international language course website. As mentioned by the previous reviewers, logo need to be customized a bit. And you main images (although you have nice images there :P), you should find attractive images that related to your content. Other than that, I faved this design :)

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Simplify

    Posted on Apr 12, 2010 at 8:17 PM

    I think there are just too many layers to this concept. You need to simplify it, and work on the details of each layer. Remove the splotches on the green background. The footer looks very flat and could use some more detail.

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5574

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    0 Votes
    need a bit more love and attention to rock it

    Posted on Apr 15, 2010 at 1:25 AM

    Hey Eric... I got one word to say…. Piece of great work

    Not too much to say, however, I think few of things can be worked upon and could add value:

    • Shadow underneath the top bar could be improve... try using a hard opacity with some opacity, I think that might look good

    • Search icon in the top left might look good in green, also, “search” written in field could be a little lighter try using tone of Grey

    • Logo not working with the other visuals and seems losing in the rest of creative visuals, green tone used in “M” not working… I think try increase log size a bit so that I could appropriately in your layout

    • kid laying seem out of camera angel may be you could on this

    • 3 section above the footer looks very nice and I think if you try avoiding the green box and let it be hanging on green might look good

    • Footer seems perfect to me

    once again GREAT JOB...

    • Rodrigo Amorim
      Rodrigo Amorim commented:
      Posted: on Apr 15, 2010 at 9:43 AM

      Love the design. Hear the comments about it not being clear what the website is all about... I guess if you knew Portuguese, you'd find out that the "Areas of Operation" include: "Publisher; Bookshop; Forestry; Fibers; Promotions..." However, a tagline or slogan would perhaps go a long way in making this absolutely clear... as well as being a nice touch.

  • Cat Lady

    Cat Lady

    Rank: 10 Newbie

    11

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    The Main Content background

    Posted on Apr 15, 2010 at 9:40 AM

    This is a BEAUTIFUL! design! it grabbed my eye the moment i saw it in the email newsletter. I love the interesting blend of colors. I don't know exactly what the content is because I don't understand the language - but I'm guessing it would be something techie because of the chicks with the cell phone? Will there be a link for an English version? I think subtle touches make all the difference so the patterns are awesome! The only thing I would change, would be the start of the green gradient (or is it an inner glow?) at the top of the main content background - maybe a darker green or no gradient at all to better match with the rest of your site...great piece of art!

  • Michelle Rauh

    Michelle Rauh

    Rank: 4 Master

    923

    • Design: 5
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    Top Photos.

    Posted on Apr 15, 2010 at 9:46 AM

    The design is nice, it has a very "go green" kind of feel which is nice for a paper company and a good direction but it's not coming across as paper due to the photo content. Part of the problem is the photos you are using at the top. I think if you change the top design around it's going to feel more solid and also fulfill your purpose. Otherwise I agree with the other comments about the logo placement and such. Photos just need to say......papel more....

  • Jorge Pedret

    Jorge Pedret

    Rank: 4 Master

    91

    • Design: 5
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    0 Votes
    The font color in the top top bar (just being picky)

    Posted on Apr 15, 2010 at 9:48 AM

    I'm just being picky, the design is great looking! Congratz.

    If I would have to change something it would be: Try to make the logo match a bit more the design, the M with the serif doesn't makes it look out of place. Maybe try to make it a bit bigger.

    The other thing I would look into is the font color of the top top bar. The black is creating too much contrast, try a dark brown, and maybe a medium grey for the search bar.

    Good luck, and again I'm just being picky about it, it looks great as it is.

  • Julio Rivera

    Julio Rivera

    Rank: 1 Elite

    1136

    • Design: 4
    • Purpose: 2
    • Originality: 3
    • Engagement: 3
    0 Votes
    great start

    Posted on Apr 15, 2010 at 9:49 AM

    it look great colors are awesome but what its the company, cell phones or a bank don't know. Also use the banner to sale something the logo just being there is just not right.