8 Reviews6 Votes1 Favorite1211 Views
Concept Description
- Website:
- www.blueangelvodka.com/
- Objective:
- Usability
- Target Market:
- Women and Gay, age 22-35
- Categories:
- graphic design, packaging, redesign
Old Bottle Design:
Here's part of their brief: This should be a brand that women order when they go out because it says something about them: not slutty, but rather nice/naughty duality and "cool" without being pretentious. A bottle that women buy on their way to a friends house to pre party before girl's night out. This brand should also appeal to the gay demographic as well. - We would like the deliverables to be as specific and "useabe" as possible. - Colors we like: Blue, Gold, Silver, White, Purple, Pink - Colors we hate for this: Neon, Green, Brown - Challenges with current design: - not "classy" and contemporary enough - too busy - we want it to "pop" more on the shelf - the angel doesn't realy "resonate"
And this what I came up with. I'd like to hear some advices, or critique about this because I know this is not done yet, but I don't know what else to add, remove or change.
Thanks
Concept has received the needed feedback and has been closed by the user.
Concept Reviews
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I really like where you are taking this. I think you need to work on the logo a little bit. The "A" in "Angel" is spaced out too much. I would make vodka much smaller and lighter. Maybe add some sort of line divider between "Vodka" and your slogan. Great start, just a few tweaks.
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The new design is a lot more stylish and upper class than the old.
The old design look fun and kinda silly. Not exactly the type of branding that usually fits with Vodka.
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it's a delicious work, can you try to move the logo to the center with a chrome color and "heaven's new flavor" under it
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Ari Suardiyanti commented:you mean, I should try placing the slogan under the logo? might try that, thanks
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This is a really good design. The kerning looks all over the place but that's about it. Keep up the good work.
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Hey, real nice work :)
Small suggestion - I feel that the bottle is very much merging with the background. At first impression I felt why the liquid is in the air. maybe a 1px boundary can help rectify it.
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Ari Suardiyanti commented:
Yeah, it's the main bottle image, I tried to do something with it but it's kinda fail. I think I'll just try to create the vector version of the bottle. Thanks
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Looks good just needs some work with the kerning.
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great all around. just remove the bottom water edge as it is in conflict with a real bottle.
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I like the overall concept. Tighten up the lettering though!
I also, I might consider moving the logo down a notch. Maybe in between centered and where you currently have it placed?
Also, maybe consider lightening up the gray on the wing gradient a tiny bit? I feel it would provide more of a serene feel to the "angel", "soft" feel of the packaging.
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Ari Suardiyanti commented:
thanks, lightening the wing sounds promising, I'll see how it will work.
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thanks Nate, didn't really think of the divider line. gotta try that.