Post-it Ad

But at first sight, i thought it's something like bandage. If i didnt see the text "post-it" I'll never find out what is it.

Maybe re composition of text might help?

I love this so much! What a great concept! I immediately understood the reference to tying a knot around your finger to remember something, and how post-it notes relate to it.

The only thing I would even think about suggesting is to make the note a little more yellow. It blends into the background a little too much. Since the poster is so minimalistic, the post-it could be slightly brighter.

I really love this idea! So simple, yet so smart. I would make the yellow on the sticky note more prominent. It fades into the background a bit much.

Nothing at all, this is a great concept. Keep up the good work!

this is a spectacular idea. i would say only tiny tweaking to make it completely awkward-free. sharpie is good. i think the finger lines don't really make sense, the ribbon is the reminder. but i see why you added them.. i wonder if dotted lines might be a good strategy? maybe you don't need the lines at all?

i think you should add the ends of the string that come down off of the knot. i made a rough addition in photoshop and attached it below.

great work on this, i love the idea and your execution so far is fantastic.

I might be the only one but I didn't really get this reference. I thought maybe he's trying to remember that he wants to tie the knot (as in marriage). After reading somebodies post I got it, but I'm not sure it is as universal as you might think. The concept is good though, I think you just need a more clear message. I love the simple, straight forward design.

It needs a background color, then it is ready. And the hand could also be lower, too much wrist.

I agree with Nate - I didn't make the association with remembering things until I read the comments here. I thought it was a bandage on the finger (paper cut caused by post it?)

Design wise it's really nice, and now I get the message it works well - but I just don't think it's entirely clear. I don't know if this is a cultural thing or not - perhaps if the ad is for America, and all Americans understand it you will be fine?

I like the simplicty. Good looking. Not much to be negative about!

The design and concept is great but the concept is not really universal and some people might not "get it"

I agree with Miro too much wrist is shown.