Stephen O'sullivanPremium Concept

Printing.ie - Website for B2B in Ireland

By Stephen O'sullivan

   on Apr 05, 2010
19 Reviews0 Votes0 Favorites666 Views
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Concept Reviews

  • Kinggirl Media

    Kinggirl Media

    Rank: 1 Elite

    304

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    2 Votes
    This review has been awarded.
    Minimize the flair

    Posted on Apr 05, 2010 at 11:14 AM

    Just a few thoughts, some may be repetitive of what others have said.

    I think the designer has a great feel for color & general layout aesthetic. This particular design needs to be simplified however to make it more marketable & user friendly from a consumer's perspective.

    If I've reached this site via a link, I don't know the name of the company because the logo & company name are lost in this design.

    My opinion on printing services sites is that the work should be the flair on the page. More specifically, as others have suggested, find 2-3 colors to work with & use them as visual cues for the site user instead of filling the whole page with color.

    As a user, I don't know where & in what order I should be looking at this page, I don't know what's important.

    There are 4 navigation panels alone, 5 if you include the dual path at the bottom.

    The page should lead with what I can get & for what price right away, this gets lost in the current layout.

    Make me, the user answer why I'm on this page to begin with & then lead me in that direction quickly.

    I'm seeing 5 different icon treatment types (glow vs no glow, cartoonish vs flat, etc.). Iconography is valuable when used sparingly & with purpose. Here it ends up making the page look like a Disney website. Stick with one icon treatment type & use them to break up the monotony of text or as a visual cue.

    I am also seeing multiple colors associated with clickable text. I would simplify this & train the user from the beginning on what text is clickable.

    Why the prominent linkedin link? Is this to lend credibility to the site? Why is it given equal weighting to the phone number at the top?

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:56 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Julio Rivera

    Julio Rivera

    Rank: 1 Elite

    1136

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    1 Vote
    This review has been awarded.
    Not the best start

    Posted on Apr 05, 2010 at 7:45 AM

    Well way to many colors in this design and also a lot of images so looking that this i get lost from the being. I say pick 2 or 3 colors and go with that.

    next the image don't look great all over the place try cleaning it up a little.

    • Stephen O'Sullivan
      Posted: on Apr 05, 2010 at 8:07 AM

      Thanks for the feedback, it is very much appreciated. Would you stick with the blue theme for the site and reduce the number of colours. Would you also reduce the number of sample product images in the large images on every product page also.

    • Julio Rivera
      Julio Rivera commented:
      Posted: on Apr 05, 2010 at 8:36 AM

      yea I will stick with the blue, and one green. Yep one image or a nice layout of products.

    • Stephen O'Sullivan
      Posted: on Apr 05, 2010 at 8:40 AM

      Thanks I will try some options,

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 5:00 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Ben Gillbanks

    Ben Gillbanks

    Rank: 2 Titan

    2066

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    declutter

    Posted on Apr 06, 2010 at 3:03 PM

    Initially I thought that this wasn't too bad but there was something about it that wasn't quite right - and in the end I think it comes down to clutter.

    The site seems to be trying to do too much at once. I would consider what the core message is and try to get that across more clearly. At the moment there are lots of bold colours, and colourful icons and they're all fighting for attention.

    Keep the bold colours (some of them at least), but use them more sparingly. Make the less important elements more subdued and only give the important stuff the colours.

    Also try to focus the calls to action. More than 2 or 3 per page and people get lost.

    One quick win would be to tone down the contrast and colours on the background and then the rest of the site will stand out more.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 5:01 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Justin Rodrigo

    Justin Rodrigo

    Rank: 10 Newbie

    45

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Less the colors

    Posted on Apr 07, 2010 at 1:47 AM

    Too many colors and the scatter image thing really annoys me. Try to have at least 2-3 main colors then organize the scattered image thing.

  • Haider Ali

    Haider Ali

    Rank: 1 Elite

    CF Verified professional

    5574

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    Overcrowded and busy

    Posted on Apr 07, 2010 at 3:49 AM

    Hi Stephen,

    I like the way you laid out the things on the page, however, I didn’t like the use of the colors. You need to work on the use of colors to make it subtle and shiny.

    Over all it’s a average job and need rework to make it good/better/best

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 5:01 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Christophe Debruel

    Christophe Debruel

    Rank: 3 Superior

    140

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    to many colors

    Posted on Apr 07, 2010 at 10:10 AM

    There is to many colors and to many details. if I would visit your site I wouldn't know where to start. The purpose of your site isn't really clear as well. Yes it's about business cards but the design should tell the user that it's about business cards, the user should not be reading it from the text.

    there is also to many words in what I think appears to be the navigation.

  • Johnathan Tan

    Johnathan Tan

    Rank: 6 Apprentice

    83

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    More focused

    Posted on Apr 07, 2010 at 11:30 PM

    I think the design is nice and colorful, however you might want to make your graphics more focused and less cluttered, especially the business cards page, it's too busy I don't know where to look first.

    Overall a good attempt that can be polished up.

  • Ari Suardiyanti

    Ari Suardiyanti

    Rank: 3 Superior

    560

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    Design flow: none

    Posted on Apr 09, 2010 at 2:08 AM

    When I look at this design, I can't really figured where to set my eyes first. You have too many things going on.

    1. There's too many different colors around the website.
    2. The design images and the service banner (special prices and else) look messy and unprofessional.
    3. You don't have to stuff the website with many different icons here and there. Choose where to put them in certain place(s), like the ones on the home page (this week's great offer,...) is a good start.
    4. Pick a professional images of people in printing. The image you use at the last page looks really unprofessional.

    Try looking at some clean website like these: http://www.kre8iveminds.com/images/websites/website-1 http://www.websitetemplates.bz/images/0634m.jpg

    But if you insist on the full color concept, see this example: http://th04.deviantart.net/fs71/300W/f/2010/090/1/6/FlexbyColl3ctive.jpg

    Good luck :)

  • Sam Tate

    Sam Tate

    Rank: 4 Master

    212

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    The colours and boxes

    Posted on Apr 09, 2010 at 6:15 AM

    Sorry mate, but I dont like this site much. the colours dont go together and the boxes look a little square and out of place. I would suggest seperating the navbar, and rounding the corners on it. Also, go for an enitrely blue colour scheme. I thing that would work much better. Hope you can do it!

  • graham young

    graham young

    Rank: 10 Newbie

    19

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    less

    Posted on Apr 09, 2010 at 2:23 PM

    sorry dude, there is WAY to much going on in this. Too many colors, no place to focus the eyes one. Need to make it more simple and take out a lot of the flair. Just too busy..

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:57 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:57 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Miro

    Miro

    Rank: 2 Titan

    3658

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 1
    0 Votes
    less is more

    Posted on Apr 05, 2010 at 7:57 AM

    Use less colors, less elements and align all to a grid.

    • Stephen O'Sullivan
      Posted: on Apr 05, 2010 at 8:01 AM

      Thanks for the feedback. When you say less elements, do you mean products on the homepage?

    • Miro
      Miro commented:
      Posted: on Apr 05, 2010 at 8:40 AM

      Hi, actually no, I think you need the product images since the products are what you want to sell. But you have so many splashes, many arrows and stuff that they make the page very hard to read. You have also elements in many different angles and it makes the overall look messy.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:56 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Fenson Jeremy

    Fenson Jeremy

    Rank: 1 Elite

    375

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 1
    0 Votes
    Too Many Distractions, especially the gradients.

    Posted on Apr 05, 2010 at 9:13 AM

    There's much to be improved. The layout is fine but your use of too many colors and distracting gradients is killing the design.

    Less colors, use subtle gradients instead, and and simplify.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:57 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Ido

    Ido

    Rank: 5 Advanced

    291

    • Design: 0
    • Purpose: 0
    • Originality: 0
    • Engagement: 0
    0 Votes
    less less less

    Posted on Apr 05, 2010 at 9:18 AM

    it looks really colourful but it's far too much take out colours and content the blue background is good but concider making it light blue to teal instead to dark blue to white to the first photo add the frame from the second and the third photos because the white frame just look a bit dull

    second photo as was said take out photos in the main thingy, it's far too crowded

    and concider using less text as well.. i see that and the first thing i think is "ho god i can't be bothered with reading that!"

    stars are: 2,4,3,1 (why can't i do that stars thingy?!)

    Good Luck :)

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:59 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Mathias Hofman Laursen

    Mathias Hofman Laursen

    Rank: 7 Student

    364

    • Design: 5
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    Simplify

    Posted on Apr 05, 2010 at 10:07 AM

    This is great - very dynamic, good colors - but, I do somehow feel that I am not able to focus on the ONE thing you want me to focos on as there is a lot going on at one time. Maybe try and weed out unneccesary content and focus on the 1 or 2 things you want me to do on the site.

  • Mike Konjevic

    Mike Konjevic

    Rank: 3 Superior

    249

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    0 Votes
    Lead the eye

    Posted on Apr 05, 2010 at 10:42 AM

    The good thing first: i like the colors! But i don't know where to look first, it's confusing me - lead the eye of the user by trying to reduce the elements of less importance!

  • Joel Glovier

    Joel Glovier

    Rank: 1 Elite

    CF Verified professional

    3698

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes
    Logo seriously needs help

    Posted on Apr 05, 2010 at 5:36 PM

    Overall your site is very colorful - which I think is nice for a printing site.

    But your logo needs some big time help - it just doesn't feel prominent enough. Perhaps if you changed the green droplet to magenta?

    I like the functionality of your main content region, however the actual banners feel a bit cluttered.

    Kudos on your navigational structure. You've done a good job of making a VERY complex structure seem very accessible.

    I do like your large footer, but I also think you may have too much content on your home page.

    Like the layout for subpages, although again, the main content image feels very intense and cluttered.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:56 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Waaaay too much

    Posted on Apr 05, 2010 at 7:32 PM

    There is too much imagery, too many details, too many colors and to many containers. It is all just really making this busy and cumbersome to look at. I can tell you have some knack for design, but this just really needs to simplified in a big way.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:56 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Rommel Bagtas

    Rommel Bagtas

    Rank: 3 Superior

    121

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    colorful

    Posted on Apr 06, 2010 at 12:37 AM

    too colorful

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 4:56 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 2
    • Purpose: 4
    • Originality: 3
    • Engagement: 2
    0 Votes
    reduce the colors!!

    Posted on Apr 06, 2010 at 7:30 AM

    I think the concept is pretty good accept that it has quite heavy on colors and graphics..if you listen to me just clean it up a little its actually looking more fun and kids stuff rather then something related to "printing"..sorry if i disappoint you with my comment i just want to encourage u to do better

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 5:01 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.

    • Stephen O'Sullivan
      Posted: on Apr 09, 2010 at 5:01 PM

      I have taken the feedback on board from the site and submitted a new design. I would appreciate your feedback. Cheers, Stephen.