5 Reviews1 Vote1 Favorite265 Views
Concept Reviews
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I understand that this is a fat free -product so it needs to be white, but still it feels empty. The typefaces are not really good, but maybe you have not chosen them yet.
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It looks pro. Not more not less
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Superted86 commented:Thanks I think, It's always hard when the client give such a restricted brief!
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I know this depends in the client a lot, but it would be nice to make it a little bit more dynamic - it is very straight forward and conservative, but that is what the client is looking for perhaps.
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Superted86 commented:
Thanks for your comments, you're right, the client is looking for a point of difference to its competitors, which are all heavy dark (middle eastern inspired) products.
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I like what you have here, just a few touches and details that could make this even better:
- The pink stroke around the outside is clashing with the red color. Change the pink to the red color.
- The tabs on the front color looks a little web'ish. The shapes need to be more natural and organic if that makes sense?
- Bring the "Spinach & Ricotta..." closer into the title.
Other than that I think it fits your purpose pretty well. It looks healthy, light and tasty. The stock imagery is great and your typography good. Good work!
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Superted86 commented:
Thanks for the recommendations. 1. This is just the dieline, it isn't part of the artwork. 2. I'll take this on board, I think perhaps the bleed/corner radius may be making it a bit 'web', I'll see what I can do. 3. I'll see how it looks, but the client doesn't want it too integrated into the product logo.
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blah
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Superted86 commented:
Thank you for your wonderful feedback, I'll take it on board next time I'm on the toilet.
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Thanks for your suggestions, I'll take them to the client however it is important for them to have a point of difference to the boxes around theirs (which are all dark, heavy and very busy).