22 Reviews9 Votes0 Favorites745 Views
Concept Reviews
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I like it, it works well on black and on white and i like the typography, the addition of the orange on the dot of the 'i'.
The hierarchy of the title and tag also is right.
One thing I would change is decrease the grid's colour so it is more of a background as at the moment it looks like it is overlaying the logo. I think it would work much better as a subtle background.
I prefer the vertical alignment of components but the horizontal would work as well.
your thoughts?
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Steve Osborne commented:I agree with all of Joe's comments.
The one thing that breaks up the design is the wispy orange tail from the paint splat. I suggest making the splat more defined in the "thumbhole" position and delete the mouse tail. It doesn't convey the linking meaning you intend.
Keep the grid, but definitely make it lighter.
I prefer the horizontal layout, but in both cases I would rescale the symbol and make the mark symmetrical. In the vertical layout, make the logotype the same width as the symbol. In the horizontal, make the grid lines no deeper or higher than the logotype.
Close up the leading in the horizontal.
Hope this helps.
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Ezequiel Jaime commented:Hi guys! Thanks for your reviews, I think you are right regarding the grid.
I also removed the "mouse tail" but the logo looses so much movement/dynamism, is the only thing I have to avoid it to be so static. I tried with "bubbles" and look weird.
Any sugesstion?
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Ezequiel Jaime commented:
Sure thing! check last picture. I noticed the following, my grid was always lighter but when I am rendering my CMYK vector files as a RGB PNG, the gray comes up more strong.
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Joe Mulberry commented:
I would still go darker or fade it more, still looks like an overlay
nice site, but you might want to think iPad users as will be the same problem i have with my iPod Touch with your site.... i can see anything! :(
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Hi Ezequiel. I applaud the thinking behind the concept of this logo. I think the C/L palette is clever. However, I'm not convinced that it visually complements the literal and figurative meaning behind your name. I know you mention that the "evaporating" paint is supposed to convey the "lab" part but I kinda agree with Gurmesh's comment that it resembles a sperm cell. Anyway, back to my point. The painter's palette, while a universal icon for artistic creativity, is incongruous, from a semiotic point-of-view, with "creative labs". I don't think you should get rid of it though. I just think you could develop it further to relate back to the word "lab". The sperm paint just isn't working iMHO. Maybe a clever inclusion of an actual object from a science lab would more powerfully connect the icon with your name. Not really sure what that would be but I leave it to your genius and inspired creativity to try a few ideas out.
I would also pare down your logo to only the most essential elements. The grid, even when pulled back in contrast, still not only detracts from the palette but doesn't communicate your intention readily to non-designers (e.g. prospective clients).
On a completely different note, I really dig your portfolio site. :)
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Ezequiel Jaime commented:
This is a great review, thanks Arnold! I think I will have to think a little bit more to find a better concept.
Regarding my portfolio, how did you like it?
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Arnold Dela Cruz commented:I think your portfolio design looks really good. Lots of interactive elements that engage as well as entice. Regardless of its drawbacks, Flash-based sites still provide that sense of intrigue and "shiny-new-toy" like appeal. Every user action brings a new nugget of discovery and repetitive movement by the user just to see the same effect over and over, which is what I kept doing :)
Very nice!
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Isn't there already a company called Creative Labs? Thinks it's a subsidiary of Creative Technologies.
Think you may have to change your name.
Very nice though.
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Gareth Daine commented:Come to think of it, I think there is already another design company called Creative Lab?
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Ezequiel Jaime commented:
Hi, thanks for your concern, but my brand is a trademark here in Argentina for design activities.
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i love this. id stick with the black background and put the text below it. its really sleek. nice work :-)
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super...nothing to say
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I think the grid confused the viewer. I really like the concept of the logo, but in my opinion I would add more colour to pull the viewer/client .
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concept is great otherwise...
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Ezequiel Jaime commented:
Looks like one, isn't it? Artsperm rules! LOL. I'd better fix that.
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I think that a gradient in the grid could help in showing the logo...
For the typography, I like it...
Nice work
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Why are you using these line? Get rid of 'em.. It will look much more better.
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Ezequiel Jaime commented:
Hi Adam, thank you so much for your review!
I used the grid as a reference how you create a logo with constructions guides and to show non-design people that noting is just random.
Kinda like them, but probably I will take some piece of advice and make them lighter.
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Adam Gold commented:Hmm.. Will you use it as a tutorial or something? If not, you don't need these lines.. Sorry for the misunderstanding.
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Ezequiel
I only have two words for you:
GREAT WORK!
Oh and I ove the website very original!
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I`m not sure about grid - it makes logo too crowded and too much details for this style.
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Ezequiel Jaime commented:
Hey Kirill! Thanks for the advice, I really appreaciate it.
As I explained some comments above, I used the grid explain in logo design noting is just random work.
But indeed, they make it a little bit crowed, I will make them fade out a little more.
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it works well on the white background especially where the text is on the side
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Looks very good, but I don´t understand the grid, what is it telling to me?
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Ezequiel Jaime commented:
Hi Miro, thanks a lot for the good review.
If you can check my response to Adam and Kirill you will get what I intended with the grid. Any suggestion?
Cheers!
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Miro commented:Ok, now I understand. In that case it may be useful keeping it, but I would use it very light - As you did in your last version, I think that one is the best.
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Overall I like it. I even think the grid works well for this, though I'm not usually a fan.
The paint splash looks like a snake to me, so I would probably change that a bit.
Good work!
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For me, the imagery isn't working very well. I had to read your description to figure out what you were intending it to be. There is a lot of imagery that you could use for this, I would focus more on the laboratory idea. Your typography is really good, just nail the imagery down.
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try to remove the grid..
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Ezequiel Jaime commented:
Hi Ploni, thanks for your comment but I am really stubborn with the grid, I will keep it but faded out as possible to not disturb the eye.
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Overall, I really like it. I like how the palate is made from a C and L.
The wispy tail is detracts from the meaning, though. It doesn't convey to me what your intentions were.
Additionally, the grid stands out a little too much. Lowering the contrast between it and the background would still have the grid, but would make the logo seem less cluttered.
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Ezequiel Jaime commented:
Thanks Jason,
I'll take the advice for the grid. Regarding the "tail" as I said before is the only element I have to keep it with some movement/dynamism. I don't want my logo to be too blocky or static. Any suggestion?
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I really like it, however. I don't understand the concept of the paint. It looks like a rat with a tail.
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Ezequiel Jaime commented:
Hi Neil! First at all, thanks for your review. What I intended is the paint to be evaporating from the palette to make the logo not too static. Any better idea?
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Neil McNally commented:Haha, well thats the million dollar question!
Just thinking out loud. Although it may be misleading to some, have you thought of including a pipette?
http://www.victorie-inc.us/images/Bottles/Pipette2.jpg
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nicely done! works well with your website..love your website too! ^_^
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I understand why you want to keep the grid, but I think the logo would look better without it.
I love the typeface. It looks great.
Make sure the palette's lines are thick enough to be noticeable if you scale down the logo.
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I really love this project, The name is related to the topic, the search graph too. The colors are well chosen.
I would vote for the last plank, which for me is the most successful.
Really good job, bravo.
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Ezequiel Jaime commented:
Thanks Dimitri, I appreciate your comment and even more your rating!!! LOL.
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actually - could you post one without the grid at all?