Concept Reviews
-
This is a great design and effort, but I think you are missing the spirit of the campaign. You're fighting fire with fire. It's like fighting the drug problem by selling drugs. I wouldn't send an email and ask people to stop forwarding and then ask them to forward your email, isn't that what you are trying to stop?
The design is pretty good, very simple and clean. However it isn't very engaging for an email. An email needs grip people within the 2 seconds of looking at it, this doesn't do that for me. I probably would delete it before knowing what it really was.
-
-
Codedude commented:
What about just removing the email function and just telling people about the website?
-
Nate Hamilton commented:Yeah, i would say that would work. Just don't focus on forwarding the email...
-
-
-
100 x 100 = 10000 :-D
I think it works as an email design, but as a concept I am not sure...
-
-
nice clean design. you could try to use a darker orange tone in the upper right banner "Real stinkers". If you add some light gray background art behind the heading, like curves or something, could add some value I think.
-
-
If you receive this email, would you read it? The idea is good, I hate all those forwarded emails in messenger... Try to make the title more interesting, play around with the fonts. Add some (or at least one) image.
-
Hi Code Dude.
How about using a picture of a side view with someone having a paper shuved in their face or their computer screen lit up.
For the type on this. I would bring in the letter "i" closer to the "n" in Real Stinkers". Also I would bring the 't in the word "don't" closer to the letter "n" (in your title).
I would consider maybe using red associated with stop for your titles and "orange items.
I would consider bringing the sentences closer to each other (the leading).
Best of luck on this letter, sounds good.
-
Codedude commented:
This is intended to more of a straight forward "letter-ish" style website. I don't think a picture of a person would fit nicely in there.
I agree with you about the type. I'm not sure what happened with the spacing.
-Do you want the paragraph closer vertically? Or do you mean the letter-spacing?
Thanks for the review!
-
Amy Feger commented:Hi Code Dude,
I just meant the space between the lines. So, here is another perspective: If you squint your eyes and then look, you see lines going across the page. These lines are in a way stacked on one another. Right now the lines are far from each other. yet, the lines would read easier to the viewer if they were closer to each other. The space between the lines is called the leading.
So, I was suggesting that if the leading was brought in a bit it would read better.
-
-
-
The spacing between the headers and the paragraphs is inconsistent -- the paragraphs have a whole lot more space than the header.
I thought about this for a while and that's why the site includes a function to stop people being sent the same email twice. Of course this doesn't stop people forwarding the email to others. Its a rather hard dilemma.
Do you have any thoughts on how to improve this system? I would greatly appreciated any ideas.