Website Design for Simplybill

I like the design very much but there are a few things you can change:

• "Simplybill brings..." has to be more subtle. It's the same colour as the title. Use the title-blue from the -choose-your-plan-site for the title and you're done :)

• Bigger and less icons. Choose your most important features and highlight them with size. You can list the rest under that "big" list. But this list is too cluttered

• No real "take action"-button. There has to be a prominent "take-action"-button. My opinion: make the button on the frontpage green and call it "sign in for free!" and them guide them to the planning-site. So you get more people to the plan-site.

I LOVE your inner pages but think the home page is severely lacking. You need more of an engaging header. Pull people into the site more. Right now the home page is very text focused. Let the images speak for themselves. The inner pages look really amazing. You have a great knack for structured data visualization. Just work on the home page and you'll have a winner here!

i like it, but i will try to reduce a bit the text

Wow. This looks really professional. Theres not much missing. You just have to spice things up a tad.

Some ideas: - Allow for more space around the text and downsize the intro text a bit. - Use paragraphs to narrow the bread text lines and to clean things up a bit. - Use a 960 grid to help you tidy up the layout. - Use a full width top image on the front page and incorporate the "Simple" text line. - The price plan is beautiful but I'm used to see these plans going from Free to Expensive. Reading left to right. - I love the hand drawn text for the free trial. Use it on the front page as well. - The blog page needs to be cleaned up and made much more interesting. Perhaps settle for a tweet list on the front page? - Considering the iPhone hype. Boast about it more. Show bigger preview images on the app page.

On another note; I've been looking for something like this. Is there a connection with the main banking systems? That would be a dream.

The first thing I noticed was just how narrow the page is. 790px is well within the 1024 average that I tend to work to.

Is there any reason for this? I would suggest you make it 960px wide and allow the content to breate in all that extra space.

Also, from a UX persepctive there are A LOT of 'features' with all those icons. Could you not focus on the key selling points slightly more, giving them far more impact and making it more likely people will read them. As they are at the moment it puts me off want to read them.

The large quote underneath your features area could do with some padding around it. it's currently too close to the section above it.

I agree with Gabriel, that you need to try to reduce the amount of content on the homepage. There's just too much going on at the moment. Try to strip back everything that isn't essential. I would suggest all you need on the homepage is a summary of what it is, a list of key features that make your product unique and a call to action.

Not so invited by the background colour in particular the way you have used the gradient from dark blue to light blue to dark blue. Can't put my finger on it but I would use some more matte type finish with the use of photoshop noise filter to create a grain effect similar to www.atebits.com whilst putting emphasis on the logo with some lighting effect. Also including a slogan under the logo with a different type face could add substance.

Nice work. I love it.

Great work²

Not much to change, i would have a little less text on the header, other than that, good job.

reduce your text in paragraph. At least I know what you're selling but the anxiety from that left paragraph makes me not want to read it. Cut it down to 3 -4 lines max.

I know you are already offering a FREE trial, but I would suggest that a FREE download on an interesting solution to business accounting issues, or small business solutions, like "15 words that will make you money" or something like that may be helpful. Also social proof when you can add some customer comments as to how they have found the new service has helped their business, would be great.

Hope these comments help : )

Hi Craig,

this is really very nice design and my feedback is only for the detailing for each section i.e. icons, typography and alignment etc...

I like the design, and there is not much to say about it. The only things that I would change are the shadows (main image with reflection) and gradients (menu), make them a little more subtle. For the rest it's perfect!

I like it, I think you should improve the background of the page, the bar with the iphone (the drop shadow is really not nice) and the button below the bar. These are very clumsy.

You can reduce the writeup on the header. Keep it clean and let the graphical elements rule it.

Craig, your site looks very professional so credibility is not the issue.

It's the first user experience that is lacking. It doesn't look simple - poweful and complicated but not simple. Users don't like contradictions between what is said and what they can see.

1. In peoples mind Simple is not Powerful
2. To much text for a simple app - people read only 20% of the content so the really important stuff could be easily overlooked
3. You have 14 functions/elements you are highlighting in this long listing. When one gets to the fifth point he will not remember the first one any more.
4. Pricing is not simple - 4 plans for such a small app? You should not require prospect users to think and to make decision.
5. Your screenshots/tour is hidden in pricing and that makes user distracted.
6. and the last but one of the most important ones. Your sign-up page is so long and complicated. Why do you need prospect users to fill all this info before they see how the app works. That is a deal-breaker!!!

The good think is all these issues can be addressed without big time investment.

Keep with the good work. Cheers!

It looks nice. I couldnt find any issues with the design as such, the only page that I didnt like was the pricing page.

The image used for the table has been incorrectly proportioned meaning it is blurry, however when viewed on its own its fine.

The same goes for the image on the home page. The image has the proportions of 450x330 but the page is displaying it as 450x333.

The "Try the 30 day free trial" that appears on the internal pages and "get it now at the app store" are not links to the relevant pages, this may cause confusion.

I like the drop shadow used for the main page, and the logo is nice and crisp, a nice design.