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Concept Reviews
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Can you blame your client for wanting his sushi to show on the table cards? :)
What about a small sushi roll on the desk? I think that concept would push home the whole idea of the class!
I think the design is working - no need to get fancy, the important part is to get the messaging out. A small suggestion though - try a more matte look on the chalk board, right now has more of a mirror feel.
Makes me want to take some classes!
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Merging the two concepts would be better but you would have to switch the desk out. Maybe have the desk switched to an butcher block island with the sushi roll/mat and knife on top with a more modern looking chair too.
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I like the first concept better. It draws you into the event. The school is the concept that you need to hook you, not the sushi.
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bryanmichael commented:That's a good point... sushi imaging is going to be all over the restaurant, so making the sushi as minor as possible is smart. You don't want people to write-off the marketing piece as just another special.
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Kevin Tomasic commented:I agree completely, it's just that my client doesn't agree with me.
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I did not find the first version with the desk inviting in any way. The last thing I want to vision when going to an event are those old style uncomfortable desks we had to sit in back in school. Secondly, seeing the food makes me want to engage even more, it looks delicious, and I am more willing to goto an event that has that kind of food than one showing a boring, uncomfy desk...
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Kevin Tomasic commented:
The image is not meant to be taken literally. It's supposed to convey a school atmosphere (as in a place for learning).
Also, I think you're all getting the wrong idea of the "event", it's my fault for not explaining more thoroughly. These sushi classes are limited to only 10 people, not a huge deal. It's purpose is to build a closer relationship with their customers. The restaurant is small, only seating about 50 people, and their customer base is even smaller.
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I was thinking of putting something on the desk. Maybe a sushi roll like you suggested, or a sushi knife and bamboo mat.
That mirror feel is actually lighting that's in the original picture (stock photo actually). I never realize that it could be mistaken for a glossy effect, I guess I could find a better chalkboard.
Thanks for the input!