Andy E

Contractors Website

By Andy E

   on Mar 04, 2010
5 Reviews2 Votes0 Favorites268 Views
new

A New Version of the Concept has been posted. View New Version

Concept Reviews

  • Rodrigo Amorim

    Rodrigo Amorim

    Rank: 4 Master

    43

    • Design: 5
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    0 Votes
    Perhaps more contrast - but really good already!

    Posted on Mar 05, 2010 at 5:51 AM

    I love this design, very clean and balanced. You make excellent use of an underlying grid, the elements have plenty of space to breathe and are easy to focus on.

    Perhaps I would add a little bit more contrast by making the texture less prominent under the text area (for example, by having a very subtle gradient that obscures the texture slightly as you scroll down the page). This way, the white text would be even more readable.

    But I'm just being picky, this is really great work. Excellent!

    • Andy E
      Andy E commented:
      Posted: on Mar 05, 2010 at 12:31 PM

      Appreciate the feedback Rodrigo. Do you mean a dark to transparent gradient from the bottom up?

    • Rodrigo Amorim
      Rodrigo Amorim commented:
      Posted: on Mar 05, 2010 at 3:32 PM

      Hi Andy, I meant a gradient with "alpha channel" or "mask" transparency - from the full wood texture at the top (behind the header area) to a slightly more transparent texture (but not totally transparent, just more subdued) over the text area (with a flat colour showing underneath - matching one of the colours already in the palette). This way, you get the benefit of the wooden texture (the user will cognitively assimilate that) but when they focus on reading the text, there's very little distraction and good contrast. However, it's pretty legible already, you may not need to change it at all. I'd say, just experiment with this and see if you like the result.

    • Rodrigo Amorim
      Rodrigo Amorim commented:
      Posted: on Mar 06, 2010 at 4:58 PM

      Hi Andy, that's great! That's exactly what I meant. You can hardly notice the difference from the original (meaning, it was not "overdone"), but the new version really makes the text more legible, eliminating the distraction of the wooden texture.

      The full wood texture has some really strong contrasts between light and dark areas, so when sitting beneath text the readability can suffer. When you knock it down by a step or two (taking out the high contrast of the wood texture), the text is much more legible, but you still get the effect of the wood metaphor.

      I would emphasise the transparency/flat colour even more on the text area, but this is already a really good step. Also, when it comes to optimising this for bandwidth, you can have the texture completely disappear at the bottom of the page. This way, you can set a flat colour in HTML and it will save a few KBs, making the website perform better. Since on most pages this would be going behind the footer anyway, you would not be losing too much of the integrity of the concept.

      Excellent work, mate!

    • Rodrigo Amorim
      Rodrigo Amorim commented:
      Posted: on Mar 06, 2010 at 4:58 PM

      Hi Andy, that's great! That's exactly what I meant. You can hardly notice the difference from the original (meaning, it was not "overdone"), but the new version really makes the text more legible, eliminating the distraction of the wooden texture.

      The full wood texture has some really strong contrasts between light and dark areas, so when sitting beneath text the readability can suffer. When you knock it down by a step or two (taking out the high contrast of the wood texture), the text is much more legible, but you still get the effect of the wood metaphor.

      I would emphasise the transparency/flat colour even more on the text area, but this is already a really good step. Also, when it comes to optimising this for bandwidth, you can have the texture completely disappear at the bottom of the page. This way, you can set a flat colour in HTML and it will save a few KBs, making the website perform better. Since on most pages this would be going behind the footer anyway, you would not be losing too much of the integrity of the concept.

      Excellent work, mate!

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Too much wood

    Posted on Mar 05, 2010 at 8:30 AM

    There is too much wood in the piece, my eyes can't take it all in. Between the wood background texture, the cabinet picture and the brown on the footer, it's all just too much. I think if you change that you'll be on your way to a better design. Second concept is the best...

    • Andy E
      Andy E commented:
      Posted: on Mar 05, 2010 at 12:30 PM

      Thanks, Nate. I'm hoping that whatever pictures they supply me will not have as much wood as shown here. I really like the background... Any ideas for a different colored footer? I only chose the brown because it was subtle enough not to be a big attractor.

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Mar 08, 2010 at 8:45 AM

      Maybe just make it a much darker brown?

  • andrea williams

    andrea williams

    Rank: 4 Master

    16

    • Design: 4
    • Purpose: 5
    • Originality: 0
    • Engagement: 0
    0 Votes
    more contrast.

    Posted on Mar 05, 2010 at 12:26 PM

    I think adding some other colors, perhaps an rusty orange or even bring out the blue from the logo.

    • Andy E
      Andy E commented:
      Posted: on Mar 05, 2010 at 12:28 PM

      Wow, zeros for originality and engagement?

    • andrea williams
      andrea williams commented:
      Posted: on Mar 05, 2010 at 12:42 PM

      I'm new here. New meaning...I just signed up like 30 mins ago. I wasn't aware that not adding stars to the other categories would result in zeros. I apologize. But now that I'm looking at it...it is engaging. Maybe not all that original...but I think it suits the purpose very well.

  • David Ingledow

    David Ingledow

    Rank: 7 Student

    549

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Contrast

    Posted on Mar 06, 2010 at 4:28 PM

    I really like your use of a grid here - everything is proportioned really nicely!

    I would just criticise the background - it's too detailed. I.e. I think if you could somehow make the grain less visible. Also, I would brighten the logo image up a notch just to make it stand out a bit more.

  • Dharmendra Boppana

    Dharmendra Boppana

    Rank: 10 Newbie

    32

    • Design: 2
    • Purpose: 0
    • Originality: 0
    • Engagement: 0
    -1 Votes
    looks good

    Posted on Mar 04, 2010 at 11:15 PM

    i like it colours of the design, my suggition is logo is not highlighting .