Concept Reviews
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Nice job on the brochure overall. I don't mind the instructions about how to navigate the FBO website. They're simple and informative. It's unlikely that a government website is going to change substantially in 2 years anyway.
My main concern is when the brochure gets folded. The top of the inside page isn't segmented into columns. Once it's folded, it will be difficult to read.
Another spot to look at is where you write out the information that goes into a capabilites statement. This really needs to be vertical, not horizontal, for readability's sake.
You can compress "Common NAICS Codes" and use the space you gain to fix that issue.
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Alex O commented:Great! It is SO much easier to visually navigate the second page now.
Your one trouble spot is above the NAICS codes, it would really be best if the "You can modify your search" text didn't have so much white space above it.
I would also suggest downloading a template from Uprinting.com or a similar site to make sure all your columns are aligned right and your bleeds are ok. For some reason your columns on the second page look ever so slightly off. Though I could be wrong.
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Overall I think this works but the inside feels really segmented and broken up. The colors feel slightly dated and washed out. The imagery also feels like something that you would 10 years ago. I think this works but could be better.
I'm not sure it's the wisest idea to list a website to explain how to use a website. It seems to work just fine within the brochure.
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Angie commented:
Thanks for you feedback. I went back to the drawing board with the layout of the inside. I think it's formatted better now and easier to understand.
Thanks!
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Nate Hamilton commented:Yeah I do think that looks better. Just move the second column even on the top of the first column.
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Hmm...It's like a template but it works. You could pay more attention to the logo. It should be the most important thing in such a small business site and to be memorable to the visitors.
Alex - thank you for the feedback, it was very useful. I've updated the design to remove the information from the first inside fold and better organize it. Client requested teh NAICS codes to stay as they are, but I think it's a little more readable now...
Thanks again!