Humane Society Campaign v1

I like the emotional pull here on the site but think you need to tighten things up quite a bit. Move the whole design up so that the dog is on the left with the video to the right and very little space above the header, maybe 25px. Then overlay the text on top of the dog. Give more space between the header and the footer. All make sense?

The curve is nice and all, but a bit hard to read at first glance, and possibly even second.

The color blend into the "darkness" also doesn't help. "Humane" looks too much like "human".

I think it'd be a wise decision to hit up the, "not so literary" market of people for donations too. And they'll need something more "user-friendly" to read.

Not certain about the dark tone, but I love the simplicity.

Noel~ great cause, thanks for giving your time to such an important subject. the puppies are begging to be watched, i want to see the video :) so thats a good sign~ i saw a lovely website today that is highly unrelated as far as content. but i think your site needs more warmth and hope which others have mentioned above.. please visit: http://www.thebeatlesrockband.com/ theres even a neat frame around a video that would be interesting for you to incorporate, ...only following your very separate theme. at the bottom of the website i even imagined the silhouette of a person with a bunch of pets.. we need to see the difference the organization is making, success stories.. other creatures in peril.. (cats, horses, birds?) looking forward to seeing this on the web.. and i do think you're off to a fantastic start...!

The posture of the dogs does a good job bringing out the emotional design of the page, however the words 'Processing facility' and 'Educational center' are just too general - you need captivating words like the others.

Not bad what you have so far. I think it needs some of those little touches. Like perhaps try a very subtle gradient spotlight effect from the top left corner. Maybe a subtle border around the video box. And def give that dog some breathing room between his chin and the video box. The header feels kinda empty to me, too. Hope that helps.

... but black kinda is the colour that induces hopelessness... try more of that nice blue... also the logo/ the paw in the logo could look more like an "E"

I would like to see an more optimistic edition with light and maybe a more blue as shimumugras talked about.

I agree with what shimumugras said.

The work is a nice peace but could be improved though.

The best and thanks for sharing.

How about using white for background, and a color image of the dog? That would make the design look happier and make the dog the "starting point" of the page. You need to rethink the typography over the dog...

Great use of color and rule of thirds. I would like to see more attention paid to the header portion. Take a little away from the single dog photo and the curved text and let your video do the talking.

Also if you could some texture to the backgrounds. The dark theme is nice but give it a little feeling. Using the texture of the street from the video still can be a great starting point in my opinion.

Cant wait to see how this one ends up, keep up the good work!

In my opinion, i love everything in this design, really nothing to change. Kudos Noel