Here is what you can work on:
I agree with what jorrie said. But for me, the girl from the banner makes me thing to a dating site rather than insurance quotes.
The colors are not blending very well and it doesn't look so modern and attractive.
The mix of the colors, font, and unstyled drop downs make this look like one of those default landing pages for a domain name that no longer exists (sorry). I'd take a some time to reevaluate everything fro the colors (for this purpose, I'd use 2 contrasting colors) to heading font, and other graphical elements. I think you can work with the general structure though. I'd be happy to review this again.
i would suggest remove the girl at top, i dont like the yellowish color behind the girl photo it does not match the blue very good i think.
I would suggest using some gradients on the background s the header itself is nice, but i would make more space between logo and header bar Make use of a grid based layout like blueprint in your design to have more outined page structure
articles by topic is to weak perhaps a darker font color it still ooks a bit templaty to me perhaps check some sites in the same leageau to get some fresh design ideas. Also the text fields in the top are ugly not the same height. Would change that to. Good luck
Looks clear and readable, I would only make text columns more narrow, as this long lines of text are hard to read.
Make the logo more visible. The "Zip code" field and "Insurance" field are not properly aligned.
Hi Geo,
I don't mind the beach color pallette for California.
Just a couple things that you may want to adjust. I would first try and rearange your wording so a single word is not left at the end of a paragraph. Such as "more" under "Local Insurance Info" and "agent/broker" .
I would also consider bringing the sub title "Ways to Establish Financial Responsibility" closer to the text that it refers to. If possible I would also bring the "$35,000" closer to the word "Depositing".
The picture with the coffee cup feels awkward as the off white cup is cut off with the bright white edging. It draws the viewers attention away from the Company name.
I would treat the alignment of the Question titles to refering paragraphs in the same manner throughout your pages.
I would make the zip code box consistent in width to the Insurance type box.
I like the little i in the Q for Insurance Quotes logo.
you have a big room of improvements so i am expecting the next iteration from your end. Good Start. All the best!
Really pretty good what you have so far I think. The site isn't overly engaging on first glance, but then your content is also a pretty basic thing. I think you can really mess up with having a crazy design for something a simple as an insurance quote website. So good job so far.
Some suggestions: 1. Your resources tab with the girl and the starting form needs a bit of work. Nothing about that girl really hits home with me, other than she's cute to look at. Maybe that's enough, but maybe there's an image or another girl who might feel more like relevant to an insurance topic. Also your typography in that section needs some major help. The make everyday safe and secure part just needs work. Make it bold, try a larger size, use letter-spacing property to kern the letters together just a bit (you can even use a -.5 value), and give it some more white space by nudging it right and down about 20 pixels or so. Also work with your form backrounds a little bit.
I see in your preview on this page you have the Articles by Topic first on the left, which I think is best. On your live preview I see a news section above it, which is a bad idea. Your news should go below the side nav IMO.
Your subpages look pretty good. I like what you have done with them, and how there's a quote request box on each page. You might consider adding wording as such though, since right now the box doesn't actually say "Get a quote" or "Start a Quote request" and for simple users you really should state that somehow.
I would consider moving your social media icons to below the content. Nobody really shares an article until after they read it, so it makes more sense at the end.
I think your homepage content needs a little more help. Right now it doesn't really feel intuitive to the purpose of the site (the article called California Auto Insurance Quotes) to me.
Good work so far!!
I think you should give some space between the header and the content. Add some really eyecatching pictures and use another background color to the "make every day safe and secure" banner. Maybe changing the left bar to the right could improve the navigation. I really think that some little adjustments could make this a great layout.
You have a good start, but the design and typography look a bit flat. Go bolder with the typo, make it bigger when it is big (for example in the image). Make it stand out.
Use gradients and shadows to make it look more like 2010, looks a bit old already...
great reviews. Thanks