Christophe Zlobinski-FurmaniakPremium Concept

Corporate Webdesign for [So] Studio / Infini-0

By Christophe Zlobinski-Furmaniak

   on Feb 22, 2010
11 Reviews7 Votes3 Favorites525 Views

Concept Reviews

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    Very well done

    Posted on Feb 22, 2010 at 7:09 PM

    I like this very much. There are a few things that strike me though:

    1. The alignment of your heading. For some reason the alignment of everything at the top bothers me. Technically I think you have it right but still something bothers me and I'm not sure what.
    2. Not enough emphasis on your logo.
    3. Confusion of the navigation and offerings

    Everything else looks great though!

  • Ania

    Ania

    Rank: 1 Elite

    742

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    narrow text wouldn't be readable in smaller sizes

    Posted on Feb 23, 2010 at 11:53 AM

    I like it! :) Looks really nice and quite original, although you don't use much of the "fancy stuff"... you should just keep in mind, that the narrow letters (very pretty) will be harder to read in smaller sizes, and without some vivid colours, like you have in your header.

    So just remember about it if you want to communicate an important message, like "hire me" or something ;) Congratulations!

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 16, 2010 at 6:55 AM

      Hi Ania, and thanx to feedback. Usability is an important point to me, and you're right to focus on it. I already changed the narrow text to a regular one for my stationery, because of readability, and I think I'll do the same for design :)

  • Joel Glovier

    Joel Glovier

    Rank: 1 Elite

    CF Verified professional

    3701

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Logo

    Posted on Feb 23, 2010 at 12:08 PM

    Good work so far I would say. One thing I notice is your logo doesn't really fit with the rest of the typography. The font in your logo makes me think of an old western font, something you'd see on a very grungy, distressed design. The rest of the design however, is very clean and minimal. I think your logo should reflect that, or vice versa.

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 16, 2010 at 7:07 AM

      Hi Joel, and thanks to feedback. The company name is known in France under "Infini-0" (Infinity - 0), and I needed some internationalizable name, that's why I chose So Studio. It's a bit difficult to find a type with a such stretched S, in order to made it as a "Infinity" greek symbol. But you're right, I'll try to fix it. Thanks ;)

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Mar 16, 2010 at 7:44 AM

      Yeah, i can understand your dilemma. Have you considered creating the logo from scratch in Illustrator?

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 17, 2010 at 4:57 AM

      Hi Joel, to answer you, please refer to my comment to Marlyse just below.

  • Marlyse Comte

    Marlyse Comte

    Rank: 10 Newbie

    14

    • Design: 5
    • Purpose: 4
    • Originality: 5
    • Engagement: 3
    0 Votes

    Overall I really like the design, the punch of colors and layout.

    The font of the logo strikes alien, not really part of the rest which is much more clean cut, any clean cut font, such as a simple Helvetica Narrow would fit better with the overall feel.

    The text is not easy to read, people do also come for content but can get a bit dispersed by the hard to read text, e.g. on the ABOUT page, at first it fizzled my attention and once I concentrated it was okay, but how often will people come and deliberately concentrate to read?

    That links can have several different colors appears a bit random. Is the cue rotating or random? The different link colors in the text area - what does it imply, different levels of importance or just plain design?

    For the text/link reasons I gave Engagement less stars.

    Really like what you do with the REQUEST A QUOTE page, the feedback is nicely styled too.

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 16, 2010 at 7:16 AM

      Hi Marlyse. Thank you for your comment and feedback. Concerning the logo font and narrow type, please refer to my comments above and below. I would answer about the different colors in the text area actually, as you can see in the blind text of the SERVICES page.

      It's neither just a design choice, nor a random one. I tried it to let the most important words light out. For example, I would have 3 keywords for a Service, and they need to stand out from the whole sentence.

      Thank you for the REQUEST comment: I totally wasn't sure if it was a good idea...

    • Marlyse Comte
      Marlyse Comte commented:
      Posted: on Mar 16, 2010 at 10:07 AM

      Thanks Christophe for the explanations, I understand now your point. Good choice about the change of font. I agree with another poster, you might want to draw the logo in Illustrator to get close to the infinity symbol but keep it in line with the rest of the site. It is definitely overall a great looking design.

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 17, 2010 at 4:56 AM

      Thanks again. Actually, I began with the logo in a first place, in Illustrator, of course. The first one was based on the idea that web is a kind of atom with 2 magnetic poles : infinity and 0. You can watch it in http://web.infini-0.com.

      But I very don't like it, and I needed something more efficient. I spend hours, days, and weeks working on it. I tried many ways, and my best shot was the actual logo: it deals in the meantime with Infinity-0 (because of the stretched S) and So Studio. Moreover, the actual shape lets remains of a tribal totem, and then, the notion of identity. Maybe should I post all my design process here. What do you think of?

    • Marlyse Comte
      Marlyse Comte commented:
      Posted: on Mar 17, 2010 at 9:59 AM

      Ah, don't we love evolution of an idea :-)

      I definitely would be interested in seeing your design process on the logo.

      The tricky part of what you are aiming for is combining ultra-modern (your website design) with spiritual (infinity) and tribal (totem) - I'd say, the identity part will be a given with the creation of the unique logo.

      A possible question to ponder is: why the totem? Is that an ingredient you could drop? spirituality and ultra-modern does not seem to produce any friction of ideas, but the tribal is such a different and specific item, a physical item versus the more conceptual items and does not seem to fit... except you would want to use that item in the sense of 'from tribal to infinity' - which philosophically does not work as infinity does not have a beginning as it is infinite.

      Just some thoughts.

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 22, 2010 at 4:16 AM

      I'd rather say that totem acts, for me, more as a strong definition of identity (the huge part of my skills), than spirituality. I'll post my logo process soon

  • Tobias

    Tobias

    Rank: 2 Titan

    76

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Logo placement/design, bigger scroll arrows

    Posted on Feb 23, 2010 at 5:52 PM

    Like it a lot. Very clear organization, nice contrast, punchy colors. A few negatives: fonts too small, actual purpose of site is hard to read on the left... creative treatment but seems a little diconnected from the three word header.

  • Alex Young

    Alex Young

    Rank: 3 Superior

    452

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Great Work!

    Posted on Feb 23, 2010 at 10:01 PM

    The main thing that caught my eye is the hard to read text in the first column under Studio.

    The sections on the right didn't really strike me as links until after looking more closely. Not sure if its the design or if im just thick!

    The logo doesn't stick out too much either. Maybe try changing the grey rectangle to a different color!

    Overall i really like it!

  • Karthikeyan T

    Karthikeyan T

    Rank: 4 Master

    866

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    good, and original

    Posted on Feb 24, 2010 at 8:04 AM

    no web layout rules need to be followed. it is original and new.

    so no hard rules that missed. wish the good execution. :-)

  • Sean Smith

    Sean Smith

    Rank: 2 Titan

    265

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 5
    0 Votes
    Beautiful..

    Posted on Feb 24, 2010 at 3:26 PM

    I wouldn't change a thing. Amazing type. Gorgeous layout.

    Get this website up, ASAP.

    You have major skills.

    • Christophe Zlobinski-Furmaniak
      Posted: on Mar 16, 2010 at 7:19 AM

      Thanks a lot ;) I'm building it up into HTML 5 / CSS 3, with a graceful degradation into CSS 2. Let me know if you wanna be in touch ;)

  • Oliver Panckoucke

    Oliver Panckoucke

    Rank: 6 Apprentice

    31

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    i would change the content boxes

    Posted on Feb 25, 2010 at 1:43 PM

    Nice typography, but i think the content boxes don't really fit with the rest of the design, also the footer is a bit to crowded kinda confuzing:d but after all nice design

    pz

  • Kapil Dev

    Kapil Dev

    Rank: 2 Titan

    1177

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 2
    0 Votes
    text justification

    Posted on Mar 03, 2010 at 6:36 AM

    for me the text justification is a big concern in the usability testing, its really hard to read. Otherwise its a very nice design.

  • Noel Tock

    Noel Tock

    Rank: 1 Elite

    CF Verified professional

    4071

    • Design: 5
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Little hard to spot the logo/name for a newcomer..

    Posted on Feb 22, 2010 at 12:11 PM

    Very nice for a dark design! Love how the address is displayed at the bottom. Here some comments:

    • I found the black on gray text at the bottom hard to read, and given the other items there of different brightness, allover a little noisy.
    • Nice pictures for the services, well done.
    • Also like the project slider idea, awesome.
    • Process is very text heavy, you'd probably lose me after 2 lines.
    • Quote request also is nice, preview is a sweet touch.

    Good luck with this, it's well executed..