Benjamin Charity

Arthrow

By Benjamin Charity

   on Feb 17, 2010
6 Reviews3 Votes1 Favorite330 Views

Concept Reviews

  • Yitz Woolf

    Yitz Woolf

    Rank: 1 Elite

    937

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    1 Vote
    Artbrow

    Posted on Feb 17, 2010 at 3:28 PM

    love the halftone. and the first one.

    maybe make the H capital. looks like a b with the dot and all...

    • letty verhoeve
      letty verhoeve commented:
      Posted: on Feb 17, 2010 at 3:49 PM

      As I understand it this logo has to reflect the idea of connectivitity and togetherness. The letters now are not connected at all (only in style). They are more like disconnected individuals, wearing the same jacket. Connectivity is only to be found in the meaning of the word arthrow itself, to my opinion. I would connect the letters in a funny/funky way to get concept/logo/name in the same wave of connectivity an see what will happen to the design.

    • letty verhoeve
      letty verhoeve commented:
      Posted: on Feb 17, 2010 at 5:12 PM

      Gave a look to this logo some more times and it starts working now. The first one I like best. It has some jumpy happyness in it. Well done :) No longer individuals with same jackets but happy persons jumping together.

  • Kirill Kedrinski

    Kirill Kedrinski

    Rank: 6 Apprentice

    1018

    • Design: 3
    • Purpose: 4
    • Originality: 5
    • Engagement: 5
    0 Votes
    Colors

    Posted on Feb 18, 2010 at 5:08 AM

    i like first and last. Only one thing - play with colors. Now it seems too disorganized and blured. Nice concept I like this idea so much!))

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    readability

    Posted on Feb 18, 2010 at 8:03 AM

    I like the idea behind the name and the colors and whimsical feeling you have going here. However, you need to work on your readability and busyness of the design. Keep tweaking this a bit...

  • Chana Rochel

    Chana Rochel

    Rank: 10 Newbie

    32

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    0 Votes
    I would change the readability.

    Posted on Feb 18, 2010 at 11:53 AM

    I love the concept, and the first one is definitely my favorite. The colors just work. Great job! :)

    The only things that throw me off are the two dots on the bottom of the H and the W. I feel like they make the design a bit unbalanced. If you got rid of them, I think it would add to readability and balance.

    (I don't even know if you need dots by every letter, though I understand the focal point reference.)

    Overall, I really do like it though. Good luck :)

  • Thiago Vicente

    Thiago Vicente

    Rank: 10 Newbie

    14

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    would change nothing

    Posted on Feb 23, 2010 at 11:23 AM

    love this logo as it is and i don't even have to know what it means :D

  • Sean Smith

    Sean Smith

    Rank: 2 Titan

    265

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    0 Votes
    the H

    Posted on Feb 24, 2010 at 3:15 PM

    I'm going to have to side with Yitz on this one. The H should probably be changed to a capital. I first read it as ARTBROW. (made me think Highbrow Art)

    I do, however, appreciate the concept and the creativity. This is a really inspiring piece.

    I'd stick with the first set, and perhaps give it some dimension...? who knows.

    • graham young
      graham young commented:
      Posted: on Feb 24, 2010 at 3:21 PM

      Nice work, and I agree with the posts above that the lower case "h" appears as a "b" with the dot in it. Either remove the dot or make the "h" uppercase