Logo Design for Alec Jones, Ceramic Artist *Updated*

Hi, i lke the typography (just make the "a" a little bit more recongnizable), but i think you should improve the visual element, it really doesn't stands out, and gives me the impression of lack of work.

Hi Alex,

Firstly I like the second concept the best.

The kerning is a bit off, I would bring the letters closer together so the script font you have used works like it is supposed to. Especially the e -s at the end.

Also the words Alex Jones look like they are a bit wonky, in fact when I look at it now the whole image looks a bit wonky.

Also what colour are the pots your friend makes? Have you thought of doing the logo in some colours reminiscent of the ones he makes? And if they are truly beautiful perhaps you could use a more shapely pot for the logo, that or keep as much of the pot in the logo as you can.

I love the simplicity of this design with the minimal lines, but i think you will have to work on them a bit more to get the pots looking really crisp and clean.

As the image and the name are aligned in the center the pottery artist gives the right hand side a little bit too much weight.

Good work.

I'll keep an eye out for the rework.

The font is good and elegant. However the image does not feel too good. Either draw/sketch it or trace it using illustrator.

Number 2 is lovely and elegant. I would close the kerning a little on the text below though.

This would look dashing embossed on business cards :)

I really like the second design, look very elegant and for your purposes, would work very well. I would move "Artist" closer to the descender of the "J". Overall though, this is a great design. Good work!

Excellent design - I'd have the background vase a bit more prominent

I like the script font but I do not like the subtext. I suggest doing it justified right so that pottery and artist are on one side under jones and to not have them spaced so far apart because not only does the tracking look weird so does the space between the descender in the J and the word artist. What about doing a silhouette of the vase vector style and have where the type over laps it knocked out in a different color?

I always feel like when you use a person's name in script and when it's an artist it would be interesting to see the logo as his actual signature. I'm sure he has one he puts on his vases. Ask him about how he would feel using his signature as the alec jones part of the logo, that is to say he has a nice one because I know mine looks like crap.

I dont hate the color choice too much it kinda gives the impression of glazed porcelain. If he doesn't use anything like that change it pronto.

the image of the pot can be highlighted in a better way. also the slant stroke in the font seems a bit odd

Don't take it to "Ghost" but use the "process" rather than the end result/product

Love the typography

I wouldn't change a thing, I can totally vision this logo on a piece of pottery.

Both color versions are great for business cards / websites. Preferred the second one, there's no need for an image.

The second one is very nice. Maybe the small text under the name could be a sans-serif, try it, it may work. The thing with the first version is that if you use an element like that, you need to make it very strong. Like that, it's only debris.

And one other thing, the gradient is too strong, it'll look awful on a digital print (business cards, print header etc.)

I like it, it'll work.

(the ratings are for the second concept)

I think the vase on the background could show some problems when the logo is reduced. Perhaps you should highlight it a little bit more and/or bring it the the left side. I love the font choices though. Perfect!

This is the only thing i would change... Otherwise i like it very much.. I find it very personal, original and sophisticated!

Hi Alex !

if i were you i'd stick to the second concept but i'll make some changes to the Background Gradient.

1.it seems you're using Radial gradient which is good ,but i don't feel its radial,looks like a square

2.the color, your work is very Elegant ! i like it , and it'll be great if you change the gradient's color from black to brown.

You shouldn't change anything. I just really love it and it work very well. Well done.

Loved the Script typo style. Just not understand what is it in background (understood after reading sub line.)

The only thing that I would remove is the bottom shape in both options, because this can work in a large format but not in a small format.

Maybe this can be just a shape behind the font ;)

Surely you have thought about this...Lose the background symbol keep the typography as is... then it will be perfect.

Great Work!

as some say, big problems with typography :

• 'A' doesn't look like a
• transitions between letters are quite awful (especially between 'A' and 'l', 'l' and 'e', 'e' and 'c', 'n' and 'e', 'e' and 's') : it breaks the hand written feeling.
• letter 'c' seems to be "serif'd"

concerning the subtext 'pottery artist', i feel that artist is too much on the right, and letter spacing seems a little bit exagerated.

I think you should change first "A" letter, I thought it is not "Alec" but "Wec".

Try moving "Artist" more to the left. The space between the "J" and the "A" looks uneven. Lovely font and good color scheme.

The typography on this has some serious problems.

Aside from some technicalities (like the joint between the "e" and the "s") the type tries too hard to be something it's not (a hand-drawn signature).

I would try another typeface for the descriptor as well. Heofler Text Swash if his style is traditional. Archer or Sentinal if he's more contemporary.