Aymeric Gaurat-Apelli

How to improve my landing page?

By Aymeric Gaurat-Apelli

   on Feb 05, 2010
3 Reviews0 Votes0 Favorites302 Views

Concept Reviews

  • Surya Osborne

    Surya Osborne

    Rank: 1 Elite

    1119

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    0 Votes
    The colours

    Posted on Feb 06, 2010 at 4:47 AM

    Hi there,

    I don't think that the content is your problem here. My first gripe with your site is that the large picture on the right isn't very clear, I don't know what it shows me. I get that its a screen shot but I don't think it speaks the message you are trying to get across.

    Maybe some other pictures around might help me understand immediately what this site does.

    The colours are a bit insipid for me, everything needs a saturation overhaul. At the moment you have lots of different colours which don't really compliment each other.

    You have the right calls to action around the site, but have you tried changing the words to see if you get more conversions - a/b testing in google analytics help with this.

    Someone on this site mentioned that whaen you have a call to action in red some people associate red with danger so may not press it. Have you tried it in a different colour.

    I think the main thing this site could do with is a bit of jazzing up, a coherent colour scheme, and punchier wording.

    Good luck on the rework.

    • Aymeric Gaurat-Apelli
      Posted: on Feb 06, 2010 at 4:59 AM

      Awesome review thanks.

      Should I replace the screenshot by a video?

      I will try to change the color of the call to action via an A/B test. Thanks for the suggestion!

  • Harish Chouhan

    Harish Chouhan

    Rank: 5 Advanced

    1091

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Colours

    Posted on Feb 07, 2010 at 2:54 AM

    Like Surya said, you need a better colour scheme that could make the site more lively.

    use Adobe Kuler its a great tool.

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Not a bad start

    Posted on Feb 10, 2010 at 1:28 PM

    This is a good first stab here at the design. Here's some thoughts on the design though:

    1. Work on your typography some more. Some of it is too bold, some isn't bold enough.
    2. Some of the elements are bit big for their containers. For instance, shrink the "Grow your coaching..." text block so that it fits in the space more.
    3. Not sure I like the web page wrapper itself. Talking about the largest box around everything. Have you tried some different direction with that?

    These are just some thoughts, let me know if you have any questions.