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Concept Reviews
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my first impression was that it was good, but something was bothering me, and upon closer inspection, i think it's the fact that it's not symetrical, which is fine, but this doesn't look like it is assymetrical on purpose, more just like an accident, i would fix that and see how it does. you might also try a superscript or something like that, on the "on" in the name.
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This is a great direction, here's a few things:
- The divider is pretty distracting. Try to choose a divider that is less distracting and more elegant...maybe even just a thin solid line.
- If there is any way that you can extend salon & spa or shorten Leo's on chocolate, I would.
Great work so far though, keep it up!
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Danelle Bailey commented:Great suggestions. Nate. I really appreciate you taking a look! I'll work on this.
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This has the potential to look high-end, but the font doesn't fit. It looks like a very basic typewriter font. I think you need something fancier, similar to (but more unique) the font used in Salon and Spa. Then, tighten up the kerning.
I think I'd use the same solid stroke for the divider as the one used in the flower.
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Danelle Bailey commented:
Thanks Andy, I'm already working on an updated version with this consideration applied. I appreciate your time!
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I really like it. I would maybe try bolder fonts, once you shrink this baby down it might be hard to read.
Great work!
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Danelle Bailey commented:
Thanks Jose. I agree with you. The update I'm working on emphasized Salon & Spa since that's more important to convey with they do, and I think it's done wonders for the message.
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It's a great looking logo but I would consider changing the divider line -- maybe match it to the same line type used in the flower design?
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Well done but I am concerned about the top heavy'ness here with still so much space between the lettering. Also, the two different fonts... is there a reason one isn't good enough?
Great color scheme and concept but I would work on the "stacking" and the kerning a bit more.
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Danelle Bailey commented:
I agree, thanks for making me look at those important details again.
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You are correct. I meant part of this to look "something" like a butterfly and it is done purposely that way. I did not want a same-old perfectly symmetrical flower. I am currently working on it standing out more so this proves that the contrast needed work. Thank you!