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17 Reviews9 Votes2 Favorites559 Views
Concept Description
- Website:
- N/A
- Objective:
- Engage audience, exude quality,
- Target Market:
- High end restaurants, buyers of high quality seafood
My client owns a fleet of boats which take divers out to collect scallops.
In the news at the moment in the UK the traditional fishing market has taken a bit of a beating with the introduction of marine conservation areas banning trawlers access to certain area of the sea. They have been banned because they dredge the sea floor disrupting ecosystems (which seems fair enough).
My client takes professional divers out who hand pick the scallops form the sea floor, picking only what they need and leaving the rest of the life down there intact, which is the most environmentally friendly way to do it. This means that the product he sells is much sought after by the best restaurants and suppliers in the country and therefore consumed by the most discerning customers.
My brief is to create a simple clean logo which will fit in with the sophisticated image his clients will be looking for.
I've had a few goes at this, and think I'm onto something here. The feint rock background is a photograph of local rock, upon which the scallops are served in some restaurants.
Please let me know what you think, my deadline is looming and I now consider this website to be a valuable part of my feedback and revision process.
Thanks in advance.
Previous Versions
Version 1
Concept Reviews
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and i love the simple design..^^ nice..^^
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Does exactly what it is supposed to do, sort of reminds me of the Jack Daniels label. Not too original but your goal is reached. The Black screams out high end and elegant. Good job. Maybe play with spacing with LYME BAY. just a small suggestion.
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Surya Osborne commented:I'll get onto that pesky scallop. It needs work. My next revision will have seen to that problem.
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Surya Osborne commented:
I have redesigned the scallop to be easier to see at smaller resolutions, and repositioned it so the balance of the image is not affected anymore.
Thanks for the feedback. Appreciated.
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Looks great, just remove the scallop in the middle of the "o", it's not needed. Otherwise, great concept here.
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Nate Hamilton commented:I still don't think you need it, but I would put it at the bottom if anywhere.
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I like the appeal but it seems like an ad I have already seen in forbes. It just needs more originality that's all. It is a great design but it does not stand out.
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I like the design and for me it fits perfectly.
I just think the text for scallops could do with changing to something a little more solid than it is at the moment.
Great work though.
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This is a great design for your demographic. I wouldn't change a thing.. the typography is beautiful and the design is wonderful.. Great job!! : )
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it looks very standard as a luxury sort of product. but the paper mache background clashes with the identity. also i think the scallop should be bigger. or even integrated with the logo
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This is very beautiful! I would only enlarge the smallest elements, or maybe add more contrast to them.
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I love it. It's not all that original, but it is refined and classy. I'm not sure how much it screams "scallops!" but you definitely got the cleanliness and sophistication down.
It looses something on black (which sadly bleeds white), but it really pops on the brown...
Great work!
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caroline howarth commented:The Lyme Bay seems a bit lost, Lyme Bay is so stunning and such a draw for potential customers, maybe it's worthing making biiger/more noticable?
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Overall design is good and pertinent to the target.
My only regret is that the scallop is tiny and so wo well integrated with the rest of the logo, especially with the two twisted bars...
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Very elegant, looking type - I like how you have separated the text with the lines, and I prefer the logo on the textured background.
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Very professional and classy both traits you were looking for.
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good use but alittle boring
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nice spacing of text. good color choices. meets your goal. scallop a little hard to see. good job.
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Very clean and classic, lovely typo.
